This is LOOK

Our marketing strategy is simple: We don’t sell the “What,” we sell the “Why.” We are passionate storytellers crafting compelling narratives that connect emotionally with people, and in turn with your brand.

LOOK Marketing was built on the principle that successful marketing is defined by creating a truly immersive, memorable brand experience and offers a spectrum of services from branding to visual merchandising.

Located on Florida’s legendary Space Coast, near historic downtown Melbourne,  we are a local business that does business with clients across the globe. Our client portfolio includes international powersports and boating brands: Sea-Doo, Can-Am, Ski-Doo, BMW Motorrad, Evinrude and Wellcraft.

LOOK Visual Merchandising and Creative Design Team at Work.
Latest Works
  • Powersports Photography: Can-Am Off Road Photoshoot Production

    Can-Am Off-Road Photography

    Photography

  • Powersports Photography: Arnott Motorcycle Air Suspension Catalog & Web

    Arnott Motorcycle Air Suspension Catalog & Web Photography

    Photography

  • Visual Merchandising: Can-Am Spyder Trade Show

    Can-Am Spyder Tradeshow

    Visual Merchandising

  • LOOK Marketing: Lifestyle Photography

    Marine Focused Lifestyle Photography

    Photography

  • Lifestyle Photography: Can-Am Spyder Marketing Campaign

    Can-Am Spyder Campaign Photography

    Photography

Tim McKercher

President LOOK Marketing

Tim has successfully leveraged his more than a quarter century of experience in marketing, public relations, branding, event production, photo and video production and advertising to create multiple award-winning creative campaigns for premium brands in the powersports, marine, and restaurant markets. Tim is a graduate of the business, management and marketing program at the University of Central Florida.
When he’s not busy making his clients (brands) famous, Tim a native of Melbourne, Florida can be found spending time beachside with his wife Michele, son Tyson and daughter Tia. He enjoys a variety of sports, and prior to entering the business world he was a globe-trotting, championship chasing Sea-Doo team racer. Tim loves an exciting challenge – like the time he crossed the iceberg lane in the Bering Straits aboard a personal watercraft for a National Geographic story.

Michele Chenard

Director of Visual Merchandising

Michele is an award-winning and acclaimed designer known for her “eye for design.” Her expertise is in art directing photoshoots, visual merchandising, trade show, retail and event design. With over a decade of experience working with high-end brands, Michele has honed her creative talent for delivering luxurious, premium design experiences as a critical aspect of the experiential marketing process.
Hailing from Quebec City, Canada, Michele has made the idyllic beachside town of Melbourne Beach her new hometown. Michele is an effervescent, artistically gifted creative with serious organizing skills – a lovely feature of her perfectly balanced right-left brain mix. She loves being with her family, playing outdoors with daughter Tia and running – if there’s a race nearby, you can be assured Michele is running in it.

Pauline Gilliam

Senior Merchandising Specialist

Known for her unwavering commitment to excellence in design, Pauline never accepts anything less than perfect in her retail design projects. Her expertise is in point of sale, retail design, visual merchandising and design project management. She has over 30 years of experience in the consumer design realm, and has a very thorough understanding of marketing lifestyle products.
Currently living in Texas with her family, Pauline is from the United Kingdom and had lived in Australia for several years before calling the Lone Star state home. She is always up for a challenge and loves seeing her design work transform and improve clients’ businesses.

Mike Hodges

Marketing Specialist

A Jack-of-All-Trades and a passionate boating enthusiast, Mike Hodges brings over 25 years of experience in the marine and powersports industry to LOOK Marketing. His expertise spans diverse specialties including: powersports mechanics, marine marketing, merchandising, web design and information technology. Mike leads all social media marketing efforts for LOOK’s client, outboard engine manufacturer Evinrude, as well as Wellcraft Boats. You may even see Mike out and about at Sea-Doo and Evinrude events, as he lends his marine event marketing expertise at a variety of events ranging from boat shows to press events.
Mike grew up on the water, and fondly shares that he was swimming before he was walking. He’s an avid boater, enjoys working on projects at home and lending a hand to others on their projects. Mike’s a Florida native that recently relocated from the Houston area to the idyllic beachside town of Indialantic, Florida.

Carmen Natschke

Social & Digital Marketing Consultant

Carmen is a digital and social media expert, writer and magazine publisher with over 15 years of experience in the interior design and lifestyle industry. Her award-winning design expertise coupled with her background in software engineering, web design, Internet technologies, project management and her passion for data analysis offers a unique perspective on marketing lifestyle products to digitally savvy consumers and businesses.  She is a graduate of the Florida Institute of Technology’s master of science program in Engineering Management and holds an undergraduate degree from Rollins College.
Acquiring her first passport stamp for a family trip from her native Spain to Morocco at the tender age of six months was the beginning of Carmen’s unquenchable wanderlust. Fortunately for Carmen, her ability to perfectly meld her passion for technology and design into a business have led her to incredible adventures in faraway lands. Though she loves traveling and exploring, she always loves coming home to her adopted hometown of Satellite Beach where she and her family reside.

Jeremy Schandlermayer

Lead Events Specialist

Marine industry insider, former watercraft racer and Sea-Doo X-Team rider Jeremy Schandlermayer brings his event marketing production and management expertise to executing highly successful marketing events including consumer experiential rides, trade shows, media events and high-energy watercraft races.
A born and bred Floridian, Jeremy’s parents introduced him to sailing at a young age. By age five he was windsurfing, and he continues to pursue that nautical passion - sailing his 21’ NACRA sailboat and riding his personal watercraft. He's an avid mountain biking enthusiast and enjoys sporty competition. His love for athletic competition - specifically as a watercraft racer - provided him an opportunity to see the world. During his time as a professional watercraft racer he traveled the globe, and visited exotic locals among them Thailand, Vietnam and China.

Ted McKercher

Boat and Bike Specialist

Our go-to-guy for all things boat and bike, Ted brings a seasoned voice to the mix. Ted has a knack for effortlessly translating even the most technical details or situations into layman’s terms for non-techie consumer consumption.
The LOOK team calls him “Captain Ted MCKERCHER” – which alludes to his status as the veteran road warrior of the team and for his being a certified ‘Iron Butt’ rider, crisscrossing North America a dozen times by motorcycle and navigating thousands of miles by sea.

Mark Quavillon

Event Specialist

An ace at producing and managing consumer driven event marketing projects, Mark uses his expertise in consumer and human behavior to clearly and concisely explain the real world benefits of products and services in order to successfully convert shoppers to buyers. Mark is a graduate of the University of Central Florida.
When not working with the LOOK events team, Mark is busy building his popular surf fashion business, Villon Clothing, and coaching men’s gymnastics.

Manny

Manny represents the ethos of LOOK Marketing – which is rooted in artistic creativity and intellectual curiosity, embraces agility and stands firm to our guiding principle of always looking at integrating every angle for that perfect story that emotionally connects consumers with your brand, product or service.

Manny is a part of our culture, and you’ll find him showing up in a multitude of places beyond our office. Manny has traveled the world alongside our team. He has joined us in proudly accepting numerous prestigious awards including Best of Show ADDYs and Neptune Awards.

Manny enjoys sharing savvy marketing tips and other insightful quips via social media with the requisite selfie, of course! (He’s our social star and even has his own hashtag, too - #MannyMondays.)  He’s one of the most inspiring models for our Visual Merchandising team when they are dreaming up new retail and trade show design spaces.

Hanging out at photoshoots and video productions is one of his favorite things to do -  he loves being around cameras and is always working on perfecting the “look.” He certainly gets around, and if you watch carefully you may find him popping up at events we produce, and if you ask – he’d love to pose for a pic with you.

The LOOK Team

With a wealth of experience in a variety of marketing disciplines, the Florida-based LOOK Marketing team is poised to execute a strategically sound action plan to take your business to the next level of success and beyond. Our team includes experts in the fields of marketing, brand strategy, design, public relations, event production, digital marketing, social media, multimedia production and visual merchandising.

LOOK Marketing PR, Visual Merchandising, Event Production, Social and Digital Media Team

What's Trending at LOOK

Four Winns TS 222 "Lake Hawaii"

Four Winns TS 222 "Lake Hawaii"

Video Production
When a creative marketing solution was required to launch their new wake surf boat at the largest boat show in the world – the Miami International Boat Show, Beneteau (formerly REC Boat Holdings) turned to LOOK Marketing’s video production experts. LOOK Marketing produced the award-winning “Lake Hawaii” video showing that with the Four Winns TS 222 and its ability to create an endless wave, you can live the surf life even in land-locked America. Read more.
BMW Motorrad In-Store Design Guide & Visual Merchandising

BMW Motorrad In-Store Design Guide & Visual Merchandising

Visual Merchandising & Store Design
BMW Motorrad USA trusts LOOK Marketing’s award-winning visual merchandising and retail design experts to implement a consistent brand retail immersion experience throughout its network of dealer stores and showrooms. Read more.
Ultimate Sea-Doo Beach Party with Devin Supertramp

Ultimate Sea-Doo Beach Party with Devin Supertramp

Social Media, Event Marketing and Logistics, Public Relations
Sea-Doo, a brand of Canadian power sports giant BRP, turned to their agency of record LOOK Marketing, in partnership with Cramer-Krasselt, to develop and execute a national digital campaign that would generate buzz, excitement and share of voice about the Sea-Doo SPARK as well as their complete watercraft lineup in the weeks leading into their selling season.  Sea-Doo had a limited budget for this campaign, so LOOK Marketing harnessed the power of social and digital media to deliver a highly effective, budget-friendly omni-channel marketing campaign. Read more.

LOOK at Our Awards and Accomplishments

LOOK Marketing produces creative marketing projects that are tremendously successful for our clients and which also consistently earn the respect and recognition of industry peers. LOOK  has been recognized for our outstanding work with numerous ADDY and Neptune awards.

Let's Reach New Heights Together!

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