Celebrating ADDY Award Wins for Branded Content

LOOK Marketing was recognized by the American Advertising Federation Space Coast Chapter with two 2018 ADDY awards for its video production and interactive branded content. The winning project was produced for client Sea-Doo, partnering with Boating Magazine titled “Summer Spring.”

ADDY Award Sea-Doo Branded Content

A family explores Silver Springs, FL on their Sea-Doo Spark and Sea-Doo GTI.

Project Objective

Produce and publish via digital platforms a branded content video. The feature article and video should showcase how easy it is to have ‘one fun day’ with Sea-Doo watercraft.

Branded Content Project Strategy

LOOK Marketing would leverage the topical ‘record heat’ of summer through a branded video. The LOOK produced video would highlight the experience of escaping the summer heat by riding Sea-Doo watercraft at Florida’s refreshing and picturesque Silver Springs. That video would then be shared on the media partner’s digital platforms including Facebook and their website. Then Sea-Doo would share the posted video on their Facebook page.

 

Storyline

Capturing the cool water of Silver Springs, Florida

Follow a young family as they explore Silver Springs, Florida, where they show you that even in a more laid-back setting your PWC can still give you an escape from the everyday.

You get to see the family enjoying the peacefulness of the springs by exploring the crystal-clear waterways at a much more tranquil pace. This helps them to enjoy snacks and take a peek at the marine and wildlife life along the way.

The laid-back environment allows them to spend some quality time as a family as well as giving them an opportunity to relax at the nearest tree branch while having some fun, making memories and cooling off. What better way to beat the heat then a day on the water!

Results

Sea-Doo and Boating Magazine shared the branded content video on Facebook, reaching over 677,000 fans between the two pages. Boating Magazine additionally published a companion article on their website.

Project Awards

ADDY:  Film/Video/Sound Branded Content More than :60 seconds

ADDY:   Online/Interactive Branded Content & Entertainment

All Awards

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LOOK’s awards and accomplishments.

 

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