Mar 09 2020
GIFTING, IT’S THE SHARES THAT COUNT
How do you take an ordinary task and make it shareable. Spinning the everyday into something remarkable is what separates thumb-swiping social media from phone spinning, turn-up the volume, “you have to see this,’ content gold. Our professional friends at Sea-Doo are committed to sharing the Sea-Doo Life with the masses and we work hard to help them showcase their already cool watercraft in ways people want to share. LOOK has been helping Sea-Doo leverage ‘people of influence’ for decades and today we call this influencer and ambassador marketing. This tactic allows brands to control the message and distribute Social Media content through people that are revered on phone screens on your street or around the globe.
Everybody’s Doo’in It.
It does help to represent a product everybody wants. We’ve had the opportunity to work with dozens of A-list celebrities over the years. All that personally want or already own a Sea-Doo and love sharing their experiences. Leveraging those short moments of opportunity is key to making our encounters bigger than life. DJ Khaled fits that description. DJ Khaled loves riding watercraft in his hometown of Miami and has big social reach. The marketing team made a deal with him and part of that was a custom Sea-Doo to match his latest album art theme. This custom Sea-Doo is one-of-a-kind and fits DJK’s personality.
When DJK’s custom Sea-Doo GTX was done, we decided a special delivery was more appropriate than simply trailering it to his house and unveiling it in his driveway. This was a gift. A big gift. A special gift. A gift worthy of being special delivered via water in a giant gift box. And this would certainly be remarkable, and shareable. This was an opportunity to disrupt the waterfront of Miami and create engaging social media content. Our design and fabrication team went to work.
DJ Khaled is no newcomer to pitching products a he’s sent ‘gifts’ (and gifs, but that’s a different blog) all the time, so how do you deliver this gift in a sharable manner? The way we did it. Do you think he would have posted his new Sea-Doo on a trailer in his driveway? Maybe, but it probably wouldn’t have received over 650,000 views and certainly wouldn’t have allowed us to create a social buildup using instagram stories that showcased the Sea-Doo Life being a step above. This was an incremental Social Media content driven effort. And it worked.
Addy Award for BEST Branded Content & Entertainment and Social Media Single Execution
We’re a proud group at LOOK. We believe in ensuring our client projects deliver above the set objective. We want to win and win big. Sea-Doo is the global leader in watercraft fun and we work tirelessly with passion to ensure that status grows. Along the way we enter some of our favorite projects in award contests and they have been well received by advertising and marketing industry experts. The DJK Sea-Doo ‘Gift Box’ activation won a American Advertising Federation Silver Addy award for best Social Media Single Execution and a Silver Addy at both the local and District level for Branded Content & Entertainment for Online.
Like a giant gift box being pulled through a canal, when you want people to LOOK your way we can help. LOOK Marketing is a Space Coast creative idea and strategic marketing agency focussed on delivering WOW. We thrive on helping our clients win in their long term businesses. If they happen to become industry rock stars along the way, we’re glad to be the roadies. #lookatus