LOOK Marketing Blog

  • Nov 22 2017

    On Location: Taking Social Media on the Road

    By InSocial Media 0

    Leveraging Events: Social Media Content Strategy
    The Event

    It’s one of the most prestigious professional bass fishing tournaments in the world, the Fishing League Worldwide’s Forrest Wood Cup.  Our client Evinrude had a few of their pro-anglers vying for top spots in this world championship fishing tournament that took place in August 2017. Evinrude also planned on offering test rides during this heavily attended multi-day event in Lake Murray, South Carolina.

    The Social Strategy

    Capturing and publishing visual content from Evinrude attended fishing tournaments was one of several tactics based on our social media strategy to deliver informative and entertaining magazine-like experiences across Evinrude’s various social…

  • Nov 14 2017

    Behind The Scenes: Motorcycle Photography for Arnott

    By InMarketing 0

    Making the marketing magic happen!

    A glimpse behind the camera with a few out-takes from photo shoots we produced for Florida-based client Arnott Motorcycle Air Suspension. 

    LOOK Marketing’s founder Tim McKercher (learn more about Tim here) is an avid motorcyclist – he owns a Ducati Monster G20 and a few other motorcycles. He brings his enthusiasm and knowledge of  motorcycling to the agency’s commercial motorcycle photography and videography projects. Like some of the photos and videos we’ve shot for Arnott’s print marketing materials and and digital platforms. Some of those can be seen in our portfolio and on Arnott Motorcycle Air Suspension’s:

    Website
    …

  • Oct 29 2017

    Social Video: Construction of New Route 1 Motorsports

    By InPublic Relations 0

    Video Production: Route 1 Motorsports’ Dealership
    In this four-part series of social videos, we crafted an engaging story that visually narrated the exciting moments experienced as client Route 1 Motorsports saw their dream – of expanding their business with the construction of a new powersports showroom and dealership – become reality.

    The primary focus of the overarching video story centered on events that unfolded during two key points in the realization of their dream. The first, was the  press event we produced to bring media attention to Route 1 Motorsports as they broke ground on the site of their new mega-dealership location. The…

  • Aug 23 2017

    Integrated Digital Marketing from an Intern’s LOOK

    By InMarketing 0

    This is a first person perspective from our summer 2017 intern Tyler Fischer, a Business major from Florida State University.  LOOK threw Fischer into the deep end of the social media and digital marketing pool and he didn’t flounder for a second. Here is his take on his summer in Melbourne, Florida with LOOK Marketing.  

    My Summer
    For the past 14 weeks, I’ve had the pleasure of interning with the award-winning agency, LOOK Marketing. I am incredibly grateful to have worked for such a fantastic agency and expand my knowledge of the marketing field. As a marketing student at Florida State University, it was…

  • Aug 16 2017

    Houston Texas Sea-Doo Demo Ride Marketing Event

    By InMarketing 0

    This summer LOOK Marketing’s event team produced four experiential marketing events in Texas for client Sea-Doo which resulted in highly successful demo rides and a very happy client. We’ve shared a few of our behind the scenes photos from one of the events held in Houston, Texas.

    Jeremy, lead event specialist at LOOK Marketing, is prepping a customer for a demo ride on Sea-Doo’s luxury watercraft, the GTX 300 at  Team Mancuso Powersports.

    Tim McKercher is seen here lending a helping hand in the very busy registration tent. McKercher, LOOK Marketing’s founder and events’ expert, spearheaded this event marketing and production project for Sea-Doo’s Texas demo rides.

    Marc-Olivier,…

  • Jul 12 2017

    Event Marketing Production Is An Experience In Itself

    By InBuzz 0

    Our Melbourne, Florida event marketing planning and production efforts reach across North America. With that it means our trucks, clients’ products and our event staff are put through logistical gauntlets. With all that travel come stories. The people, places, weather, and everything else that we encounter that are unexpected is what makes event marketing so unique… it’s all memorable. The event itself better be very memorable for the consumer in attendance but it’s the time in-between that’s so memorable for the teams putting the ‘show’ on the road.

    LOOK produced a four event Test Ride Experience Tour in Texas for our longest standing…

  • Jul 04 2017

    July 4th Is ONE FUN DAY, More For Some Than Others

    By InBuzz 0

    Video production can break down barriers. One of the barriers to purchase and re-purchase recreational products is for the consumer to carve out time in their busy schedules to enjoy the use of the product – be it boats, motorcycles, off road vehicles, bicycles, snowmobiles, personal watercraft, etc.

    The reality is, a memory of a lifetime usually takes place in a short moment. Our most recent web video campaign for client Sea-Doo showcases how you, and your family and friends, can have more fun in one fun-filled, action packed, epic adventure day on your rec product than in a month or…

  • Feb 15 2017

    PR Scoop! ABC News Reports on Client Sea-Doo’s 2017 Lineup

    By InPublic Relations 0

    We’re thrilled to have secured a huge public relations win for our client BRP Sea-Doo at the New York Boat Show!  ABC News’ Charli James interviewed LOOK Marketing’s founder and Sea-Doo watercraft expert Tim McKercher about the 2017 SPARK TRIXX.  With this publicity driven coverage, Sea-Doo’s 2017 product lineup was shared with an online audience of nearly 20 million people. (Interview starts at 20:02.)

  • Feb 12 2017

    LOOK MARKETING WINS 2017 ADDY BEST OF DIGITAL AND JUDGES CHOICE AWARDS

    By InBuzz 0

    February 13, 2017 – LOOK Marketing adds to the string of ADDY Best of Awards by winning 2017 Best Of Digital and Judges Choice awards extending the Melbourne, Florida-based advertising agency’s string of receiving top honors to three consecutive years. The Space Coast American Advertising Federation recognizing the best strategic creative in a wide variety of advertising mediums through the nation wide ADDY awards program.  LOOK Marketing won the Space Coast Ad Federation’s Best of Show award in 2015 and 2016 and continues to add to the award count with Five Gold ADDYs and Four Silver ADDYs in 2017 for a variety…