LOOK Marketing Blog

  • LOOK at One Word Answer Friday – Business Efficiency

    It’s a busy time for LOOK as we enter 2016. We are assisting with PR and event leveraging at North America’s largest boat shows, planning some big event marketing and big time visual merchandising projects and immersing our newest spark plug and social media specialist, Carmen Natschke into our world. There is a lot going on and everything we can do to be more efficient is appreciated.

    During the New York Boat Show we were passing time by talking to some sales managers and they were explaining their boss’, “one word answer Friday,” policy.

    Avi Laub is a regional sales director for […]

  • LOOK at Spreading Holiday Cheer…with 300-Horsepower

    We know we have something good at LOOK Marketing when we can’t wait for the second we can share it with the world. LOOK produces content and a big portion of that is web videos. In 2015 we shot roughly 5.5 terabits of imagery and from it produced and published 86 videos for our clients, with a few of them being for our own self promotion. All of them generated engagement but there are always a few that stand out as our favorites. Today we posted a definite top three favorite, The Next Level of Present Delivery.

    This video for our […]

  • Go Ahead, Be Scared, It’s Part of Growing Your Business

    It’s scary.  It’s such an uncomfortable situation.

    Growing a business, buying a building, taking your driving test, going on a first date…they all involve a heightened level of emotions, all of them. At some point, at some level, one of those emotions is fear – being scared – and thinking about the possible negative outcomes of a decision or action.  Being scared of failure.

    Being scared is normal. It’s good to realize fear yet if you give it too much space it can paralyze you…or your business.  The manner in which you react to being scared is what separates you from growing […]