Great Products Do Not Win Awards Without Strategic PR
PR brings home the hardware. A great product isn’t great until people know it’s great. And to know it’s great somebody has to tell you it’s great. That’s Public Relations. It’s award season. The best of the best are recognized for their merit and given awards for being awesome. Or they aren’t. And that sucks. […]
Branding: Sign, Sign Everywhere a Sign
The Five Man Electrical Band’s song ‘Sign’ wasn’t exactly about branding. It was about signs everywhere ‘Blocking out the scenery Breakin’ my mind.’ That is how a lot of people feel about advertising. So how do you stand out in all the noise? A definitive and consistent branding effort. Branding goes way back… Branding is […]
How AI told us delaying our new website was a good idea.
Redesigning the LOOK Marketing website was high on our internal business priorities last fall. It was time. Our site had functionality issues, it featured dated projects and strategic thinking that was losing relevancy. After a couple of months researching a wide variety of marketing agencies and other service providers, we had a relatively clear vision of […]
Same Address, New Space
Welcome to our new space; we’re happy you found us! There’s a lot to check out, including some especially cool recent projects, photos that fire us up, and a closer LOOK at how we achieve world-class results for our partners.
Marine Marketing Pro Mike Longman Joins LOOK
LOOK Marketing welcomes Mike Longman as he joins the award-winning Florida Space Coast marketing agency as Boating PR and Events Manager.
238 events during a pandemic and look what happened
Pull the parking brake, it’s a global pandemic. Cancel events, outlaw large gatherings, and figure out how to market your goods and services in other ways. How do brands with products that center around hands-on use engage with customers? How do we continue to create experiences that stimulate the senses and create positive memories in […]
GIFTING, IT’S THE SHARES THAT COUNT
How do you take an ordinary task and make it shareable? Spinning the everyday into something remarkable is what separates thumb-swiping social media from phone spinning, turn-up the volume, “you have to see this,’ content gold. Our professional friends at Sea-Doo are committed to sharing the Sea-Doo Life with the masses and we work hard […]
BEST EVENT: SO MUCH MORE THAN DONUTS
You only get one chance to launch a New product If you tell buyers your product is good, what can you do to prove it? Produce an immersive experience. Prove to them your promises are real and better yet, let them discover it for themselves. LOOK Marketing, a Space Coast creative idea and strategic marketing […]
How An NYC Commute Won “Best Public Relations”
Public Relations is the marketing communications art of having people tell your story to audiences of people that you want to hear it. There’s science and best practices behind good PR and there’s also knowing what’s a questionable seed of an opportunity and fertilizing it properly to watch it grow it into a redwood forrest. […]
LOOK Marketing Wins 4th Marine Marketers of America Neptune Award for Best B2B Marketing
LOOK Marketing was awarded their fourth Neptune Award by the Marine Marketers of America during the recent 2018 Miami International Boat Show. LOOK Marketing received the award for Best B2B Marketing for the excellent work performed for the Club BRP/Sea-Doo Dealer Test Ride Experience. The experiential event resulted in the highest wholesale orders of Sea-Doo watercraft in over a decade.