Buzz

  • GIFTING, IT’S THE SHARES THAT COUNT

    How do you take an ordinary task and make it shareable.  Spinning the everyday into something remarkable is what separates thumb-swiping social media from phone spinning, turn-up the volume, “you have to see this,’ content gold.  Our professional friends at Sea-Doo are committed to sharing the Sea-Doo Life with the masses and we work hard to help them showcase their already cool watercraft in ways people want to share. LOOK has been helping Sea-Doo leverage ‘people of influence’ for decades and today we call this influencer and ambassador marketing. This tactic allows brands to control the message and distribute Social Media content through people that are revered on phone screens on your street or around the globe.

    DJ Khaled custom Sea-Doo Graphic Design look marketing

    DJK Custom Sea-Doo

    Everybody’s Doo’in It.

    It does help to represent a product everybody wants. We’ve had the opportunity to work with dozens of A-list celebrities over the years. All that personally want or already own a Sea-Doo and love sharing their experiences. Leveraging those short moments of opportunity is key to making our encounters bigger than life. DJ Khaled fits that description. DJ Khaled loves riding watercraft in his hometown of Miami and has big social reach. The marketing team made a deal with him and part of that was a custom Sea-Doo to match his latest album art theme. This custom Sea-Doo is one-of-a-kind and fits DJK’s personality.

    look marketing, social media activation, production fabrication DJ Khaledlook marketing, social media, activation, fabrication, celebrity, ambassadorWhen DJK’s custom Sea-Doo GTX was done, we decided a special delivery was more appropriate than simply trailering it to his house and unveiling it in his driveway. This was a gift. A big gift. A special gift. A gift worthy of being special delivered via water in a giant gift box. And this would certainly be remarkable, and shareable. This was an opportunity to disrupt the waterfront of Miami and create engaging social media content.  Our design and fabrication team went to work.

    DJ Khaled is no newcomer to pitching products a he’s sent ‘gifts’ (and gifs, but that’s a different blog) all the time, so how do you deliver this gift in a sharable manner? The way we did it. Do you think he would have posted his new Sea-Doo on a trailer in his driveway? Maybe, but it probably wouldn’t have received over 650,000 views and certainly wouldn’t have allowed us to create a social buildup using instagram stories that showcased the Sea-Doo Life being a step above. This was an incremental Social Media content driven effort. And it worked.

    Addy Gold for BEST Social Media Activation

    We’re a proud group at LOOK. We believe in ensuring our client projects deliver above the set objective. We want to win and win big.  Sea-Doo is the global leader in watercraft fun and we work tirelessly with passion to ensure that status grows. Along the way we enter some of our favorite projects in award contests and they have been well received by advertising and marketing industry experts. The DJK Sea-Doo ‘Gift Box’ activation won a American Advertising Federation Gold Addy award for best Social Media Single Execution.

    Like a giant gift box being pulled through a canal, when you want people to LOOK your way we can help. LOOK Marketing is a Space Coast creative idea and strategic marketing agency, and we’re focussed on helping our clients win in their long term businesses. If they happen to become industry rock stars along the way, we’re glad to be the roadies. #lookatus

  • BEST EVENT – SO MUCH MORE THAN DONUTS

    .You only get one chance to launch a New product

    If you tell buyers your product is good, what can you do to prove it? Produce an immersive experience. Prove to them your promises are real and better yet, let them discover it for themselves.  LOOK Marketing, a Space Coast creative idea and strategic marketing agency, recently won awards for Best B2B activation and Best Event for our Sea-Doo ‘More Than Donuts Experience.’

    The other key opportunity a new product launch provides is launching the go-to-market creative campaign in a manner that’s remarkable. For 2020 our professional friends at Sea-Doo launched a new family oriented watercraft with the creative campaign focussing on donuts as the key visual. We took the donut creative theme and built the experience around that. The event guests would not only see the campaign but live it, smell it, taste it, and feel it.

    Proving it’s So Much More Than Donuts

    best event, dealer meeting, marine, look marketing, florida

    Experience Station #2 – Grand Touring

    The 2020 line of Sea-Doo watercraft was launched at Club BRP, the recreation product giant’s global dealer meeting taking place in Las Vegas. LOOK is the outdoor event marketing agency for the global leading Sea-Doo brand. We were tasked to produce the test ride experience where over 2400 dealers from around the world converge to see the new model year products. Here they would test ride the Sea-Doo to see if the product lived up to the promises and then place their wholesale order that accounts for $1billion in revenue for BRP. The Test Ride experience was key to the success of the new Sea-Doo GTI model launch with he dealer network. We had to prove this new watercraft expanded the on-board experience. We had to prove it was so much more than donuts. 

    Here’s our highlight video of the Sea-Doo ‘More Than Donuts’ Experience. This is our double award winning project.

    best event, sea-doo, pop-up store, dealer meeting, florida, las vegas, look marketing

    Dealers were treated to a fresh ‘Doo-Nut.’

    We served nearly 900 pink frosted donuts to dealers from the famous Las Vegas Pink Box Donuts at our pop-up ‘Doo-Nut’ truck. The Doo-Nut stop also served as a social activation for dealers to share on their social pages. Followed by four experience stations that dealer guests participated in to gain strategic insights and first hand, or first butt, experience on the new watercraft. And all station were strategically designed for maximum efficiency to safely process the large number of guests, while offering a fun an immersive experience.  An epic location like Lake Las Vegas with great weather also greatly contributed to the success of producing a Best Event.

    Neptune Award and Addy Gold for BEST B2B and Best Event

    At the 2020 Miami International Boat Show LOOK Marketing won two Neptune Awards. One for BEST B2B for the Sea-Doo ‘More Than Donuts’ Experience. The Neptune Awards are presented by the Marine Marketers of America organization to celebrate the best marketing campaigns and activations in the Marine Industry. These are LOOK Marketing’s fifth and sixth Neptune Awards, and includes wins in five different marketing categories. The ‘More Than Donuts’ Experience also won a Gold Addy from the American Advertising Federation (the AAF) Space Coast of Florida Chapter for Best Event.

    best event, dealer meeting, florida, look marketing, boating, marine, florida, las vegas

    Creating a Sharable Experience

    Great Experiences are those that connect all the dots and tap into emotions. And it’s said the way to your heart is through your stomach. Delicious donuts help. And showing the new Sea-Doo GTI watercraft is so much more than donuts contributed to record orders.

    Help your brand connect with your audience in a deeper, more emotional level. Give them an experience they’ll feel, remember and share. Share your brand’s experience. If you need help. #lookatus

  • How An NYC Commute Won “Best Public Relations”

    Public Relations is the marketing communications art of having people tell your story to audiences of people that you want to hear it. There’s science and best practices behind good PR and there’s also knowing what’s a questionable seed of an opportunity and fertilizing it properly to watch it grow it into a redwood forrest.  In today’s media landscape that seed of a story can turn into a forrest in hours, or even minutes.  That’s called PR gold, when your brand story goes viral.

    In the later half of last summer we were sent a seed of a PR opportunity via e-mail for our BFF client Sea-Doo watercraft. Mr. David Pike of Jersey City, NJ sent an e-mail about an opportunity to do something unique on a Sea-Doo and that the media may pick up on. Now, as the PR agency for the global, industry leading personal watercraft brand for the past 15 years, we get dozens of, “great ideas” every year about how people can promote Sea-Doo through exotic, sometimes crazy rides.  We do our due diligence on everyone of them. LOOK makes sure we don’t miss that hidden, golden nugget. Nearly all of the ‘pitches’ are passed on for various reasons; no plan, lacking physical skill, no experience, not thought out, doesn’t understand what the media are interested in, doesn’t understand brand positioning, or is simply so wacky you wonder what bar stool they were sitting on when the idea developed.

    the golden seed.

    David Pike was one of the rare idea guys that actually had a solid, and very doable idea. Pike is smart, business savvy, and simply found a better way to commute around New York City. And at the same time live the Sea-Doo Life. For years he was commuting 90-minutes each way from his home in Jersey City to his business, The New York Trolley Company, in Brooklyn, New York.  That’s an hour and a half each way or three-hours out of each day lost simply getting from one point to another.

    Pike, sick of the grind and losing his time looked at a map. He realized a straight shot across New York Harbor is less than three-miles. This is where his e-mail to us comes in. He figured out how to beat the NYC Commute by riding a Sea-Doo from his condo with a private marina in Jersey City, past the Statue of Liberty and to his office in Brooklyn. He would cut his commute down to 20-minutes door-to-door and do it with a smile as he lived the ‘Sea-Doo life’ everyday.

    It all fit. David is a good looking, young entrepreneur with a young family and figured out how to make his life better by riding a Sea-Doo to work. Great story right? Right. After a few weeks of commuting via Sea-Doo the New York Media (the biggest in the country) were, ah hum, informed of his ‘system beating’ commute. Then ABC called and the 2:57 segment aired on Good Morning America and the ‘seed’ exploded. Pike on his Sea-Doo smiling and cruising by lady liberty was picked up by The New York Post, CBS Radio, Yahoo News, CNBC, the Wall Street Journal and more.

    David’s NYC Sea-Doo Life Commute went viral…Public Relations Gold.

    Neptune Award for Best Public Relations

    At the 2020 Miami International Boat Show LOOK Marketing won two Neptune Awards. One for Best Public Relations. The Neptune Awards are presented by the Marine Marketers of America organization to celebrate the best marketing campaigns and activations in the Marine Industry. These are LOOK Marketing’s fifth and sixth Neptune Awards, and includes wins in five different marketing categories.

    Great PR includes great story telling. David Pike’s Sea-Doo life was unique, engaging and relatable for so many New Yorkers. He had a great story to tell and the media of NYC loved sharing it. It would’ve been easy for us to delete his short e-mail as ‘another dude with a crazy idea,’ yet we studied that seed, fertilized it and low and behold it grew bigger than we ever expected.  Every person and every brand has a story. Tell your story. And if you need help. #lookatus

  • LOOK Marketing Wins 4th Marine Marketers of America Neptune Award for Best B2B Marketing

    LOOK Marketing was awarded their fourth Neptune Award by the Marine Marketers of America during the recent 2018 Miami International Boat Show. LOOK Marketing received the award for Best B2B Marketing for the excellent work performed for the Club BRP/Sea-Doo Dealer Test Ride Experience. The experiential event resulted in the highest wholesale orders of Sea-Doo watercraft in over a decade.

    “Being recognized by the Marine Marketers of America for industry best work for the forth time in four years is a humbling honor,” said LOOK president Tim McKercher. “We are very thankful to do award-winning work for client BRP/Sea-Doo, the global leader in watercraft sales. LOOK is proud to have won four Neptune awards in four different categories, showcasing our integrated capabilities.”

    LOOK delivered the objective of the Sea-Doo Dealer Test Ride Experience. The event design and execution provided an engaging and exciting experience for global dealers that led to wholesale orders for 2018 Sea-Doo watercraft.

    Sea-Doo Escape the Everyday Dealer Meeting

    The Experience – Dealers began the experience with a brief, expectation-setting video during a bus ride to the product trial site. Once on-site LOOK executed a brand message “Escape the Everyday” immersion with ambassador and product expert engagement.  Dealers learned about the new models’ innovations and key messages with interactive product walk-arounds and brand immersive meals. The event culminated with rides on the new watercraft models. The experience format design showcased product strengths and capabilities. Nearly 900 dealers from around the globe test rode the new 2018 Sea-Doo models. The 900 dealers in attendance experienced over 2100 individual rides incident free over the two-day event.

    CLUB BRP – ESCAPE THE EVERYDAY TEST RIDES WITH LOOK MARKETING from LOOK Marketing on Vimeo.

    Learn more about LOOK Marketing, the LOOK team or any of the services offered by contacting us info@look-marketing.com

     

  • Event Marketing Production Is An Experience In Itself

    Our Melbourne, Florida event marketing planning and production efforts reach across North America. With that it means our trucks, clients’ products and our event staff are put through logistical gauntlets. With all that travel come stories. The people, places, weather, and everything else that we encounter that are unexpected is what makes event marketing so unique… it’s all memorable. The event itself better be very memorable for the consumer in attendance but it’s the time in-between that’s so memorable for the teams putting the ‘show’ on the road.

    LOOK produced a four event Test Ride Experience Tour in Texas for our longest standing client Sea-Doo watercraft. On the way from Florida to Texas our lead event specialist Jeremy Schandelmayer had to deal with driving one of our box trucks with vehicle trailer in tow through Tropical Storm Cindy.  While that was thankfully uneventful, what he found on the other side of the storm, wandering aimlessly along the white line of Interstate 10, was memorable. A hitchhiker? Not in one of our event trucks. But there’s always an instance where an exception has to be made. After all, ‘event’ is the prefix to ‘eventful.’

    LOOK at being memorable by being a good human.

     

    LOOK at Being Kind to Animals from LOOK Marketing on Vimeo.

  • July 4th Is ONE FUN DAY, More For Some Than Others

    Video production can break down barriers. One of the barriers to purchase and re-purchase recreational products is for the consumer to carve out time in their busy schedules to enjoy the use of the product – be it boats, motorcycles, off road vehicles, bicycles, snowmobiles, personal watercraft, etc.

    The reality is, a memory of a lifetime usually takes place in a short moment. Our most recent web video campaign for client Sea-Doo showcases how you, and your family and friends, can have more fun in one fun-filled, action packed, epic adventure day on your rec product than in a month or summer of the ordinary. These branded content videos showcase the value of how living the Sea-Doo Life, even if only one day, can be worth every penny.

    This series will include five videos. Two of the videos have been published on Sea-Doo’s social channels – as of July 4th. The first featuring social media superstar, teen heart throb, and handlebar athlete Hayes Grier who lives on Lake Norman in North Carolina.  Hayes shows how he and his buddies have One Fun Day. His family and friends live the Sea-Doo Life lake front style using the recreational segment models of the Sea-Doo line.

    The second video production is performance model focussed and was strategically scheduled to post leading into the July 4th time frame to inspire true independence with wounded military veteran and professional athlete Anthony Radetic. Radetic and his family travel together to various personal watercraft races around the US and world. This allows them to spend quality time together and supports Anthony’s drive to be independent, free of his wheelchair, while feeding his competitive spirit.

    This is the perfect July 4th story for the Sea-Doo brand. Enjoy One Fun Day with the Radetic Family

    Sea-Doo – ‘One Fun Day’ with Anthony Radetic and Family from LOOK Marketing on Vimeo.

    Follow Sea-Doo Social Media to see the next three ‘One Fun Day’ videos and learn how Fun runs in the Sea-Doo family.

  • LOOK MARKETING WINS 2017 ADDY BEST OF DIGITAL AND JUDGES CHOICE AWARDS

    February 13, 2017 – LOOK Marketing adds to the string of ADDY Best of Awards by winning 2017 Best Of Digital and Judges Choice awards extending the Melbourne, Florida-based advertising agency’s string of receiving top honors to three consecutive years. The Space Coast American Advertising Federation recognizing the best strategic creative in a wide variety of advertising mediums through the nation wide ADDY awards program.  LOOK Marketing won the Space Coast Ad Federation’s Best of Show award in 2015 and 2016 and continues to add to the award count with Five Gold ADDYs and Four Silver ADDYs in 2017 for a variety of clients in a diverse list of categories.

    LOOK Marketing focuses on integrated, strategic messaging through consistent and creative branding that surpasses clients’ objectives. Through the work flow process of objective defining, strategy building and flawless tactical execution LOOK is renown in the powersports and marine industries and has become one of the Space Coasts’ leading marketing agencies for a wide range of B2C and B2B businesses.

    2017 Space Coast  American Advertising Federation ADDY Awards won by LOOK Marketing.

    BEST OF DIGITAL – BRP INC. Sea-Doo Watercraft – T-RIXX video

    Judges noted this piece was a great use of leveraging a social media trend with great creative while seamlessly blending in key product features through the story telling. The video incorporated the 2016 trending T-REXX costume social media phenomenon with chase and later friendship of a caveman and a T-REXX on the new Sea-Doo TRIXX watercraft.

    JUDGES CHOICE – Route 1 Motorsports – Route 1 Groundbreaking

    Judges noted the objective of producing a remarkable groundbreaking event was effectively achieved from invitations to actual event production and post event leveraging via earned media and boosted social media video.

    2017 GOLD ADDY – Out of Home Installation – BRP Inc. (Can-Am, Sea-Doo, Spyder) – Club BRP Orlando, International Dealer Meeting Showroom

    2017 GOLD ADDY – Event – Route 1 Motorsports – Route 1 Groundbreaking

    2017 GOLD ADDY – Event – Sea-Doo Watercraft – #SEADOOBEACHPARTY Press Event

    2017 GOLD ADDY – Film/Video/Sound Branded Content, :60 seconds or less – Sea-Doo Watercraft – TRIXX or TREAT

    2017 GOLD ADDY – Film/Video/Sound Branded Content, More than :60 seconds Sea-Doo Watercraft – T-RIXX

    2017 SILVER ADDY – Logo Design, – LOOK Marketing Word Mark

    2017 SILVER ADDY – Card, Invitation or Announcement – Sea-Doo Watercraft #SEADOOBEACHPARTY Press Event Invitation

    2017 SILVER ADDY – Film/Video/Sound Branded Content, More than :60 seconds BRP Inc./Sea-Doo Watercraft – Racing the Sun

    2017 SILVER ADDY – Internet Commercial – Sea-Doo Watercraft – #SEADOOBEACHPARTY Press Event

    LOOK Marketing 2017 Best of ADDYs Awards - Space Coast Chapter, Florida

    LOOK Marketing, LLC is a multi-faceted Creative Agency that builds strategic Marketing Communications plans for both international and national clients. Based on Florida’s Space Coast, LOOK’s integrated services extend from public relations, social media management, and video production, to experiential marketing and merchandising design for a variety of B2B and B2C brands. Clients include BRP, Sea-Doo watercraft, Ski-Doo snowmobiles, Can-Am off-road, and Can-Am Spyder, Evinrude Propulsion, BMW Motorrad US, Arnott Motorcycle Air Suspension, Red Bull North America, Rec Boat Holdings, The Burger Place, and Melbourne Central Catholic High School.

  • LOOK WINS SECOND CONSECUTIVE AAF, “BEST OF SHOW”

    Melbourne, Florida – LOOK Marketing won their second, “Best of Show” Addy in consecutive years in addition to five Gold and five Silver Addy awards for a diverse list of marketing projects for three global marine and motorcycle brands. The “Addy’s,” is sponsored by the Space Coast Chapter of the American Advertising Federation and is one of the largest and most prestigious national competitions recognizing creative excellence in advertising.Space Coast Advertising Federation 2016 ADDY wins for LOOK Marketing Best of Show

    “LOOK is humbled to have executed work that has earned, “Best of Show” honors two years in a row from the Space Coast AAF,” said LOOK Marketing president Tim McKercher. “We are more proud of winning five Gold and five Silver Addy’s for  a diverse mix of work exemplifying our drive to provide completely integrated marketing efforts.”

    2016 ADDY awards includes:

    BEST OF SHOW

    GOLD ADDY: Internet Commercial

    GOLD ADDY: Internet Commercial Campaign

    GOLD ADDY: Motion Graphics, Animation or Special Effects

    Client: BRP/Sea-Doo watercraft

    Project: Sea-Doo, “Next Level,” The Science of Fun video series

    LOOK, in collaboration with Fiction, brings ultra targeted creative that tells the Sea-Doo new model story in a manner that talks directly to the intended, performance audience. This explains the science behind the NEXT LEVEL of performance watercraft riding fun.

    GOLD ADDY: Internet Commercial

    Client: Rec Boat Holdings/Four Winns boats

    Project: Four Winns TS 222, “Lake Hawaii”

    LOOK, in collaboration with Fiction was challenged to show how the new Four Winns wake surf boat powered by new Volvo Forward Drive system can bring the surf lifestyle to land-locked watersports fans with an endless wave machine for the models launch at the Miami International Boatshow and digital world.

     

    GOLD ADDY: Social Media, Multiple Platforms

    SILVER ADDY: Integrated Advertising Campaign – Regional/National – Consumer

    SILVER ADDY: Integrated Branded Campaign

    Client: BRP/Sea-Doo watercraft

    Project: Ultimate Sea-Doo Beach Party Sweepstakes with Devin Super Tramp

    This campaign was developed and executed in partnership with Cramer-Krasselt. We asked fans to, “Show Us How You #SPARKSOMEFUN” to win the Ultimate Sea-Doo Beach Party that would be filmed by YouTube star videographer Devin Super Tramp intended to create something to talk about and promote – a share-of-voice tool for the Sea-Doo SPARK and full line of Sea-Doo models leading into the selling season. The effort must have a “hook” element for media and consumers and should be integrated across multiple mediums to maximize limited budget.

    SILVER ADDY: Out-of-Home Installation

    Client: BRP/Can-Am off road, Spyder and Sea-Doo watercraft

    Project: Club BRP 2016 Global Dealer Meeting Showroom

    LOOK in conjunction with Upstaging Inc. designed and executed a 30,000 sq/ft showroom showcasing the 2016 line of Can-Am off road, Spyder, and Sea-Doo vehicles with related accessories and soft goods in their respective brands’ positioning.

    SILVER ADDY: Single Event

    Client: BRP/Sea-Doo watercraft

    Project: #SeaDooNEXTLEVEL Global Dealer Test Ride Experience

    LOOK produced three watercraft segment trial experiences simultaneously to accommodate test rides for 1800 BRP dealers in two days to launch the 2016 Sea-Doo line in Nashville, TN.

    SILVER ADDY: Sales Kit or Product Information Sheets

    Client: BMW Motorrad USA

    Project: BMW Motorrad In-Store Design Guide

    LOOK produced developed, designed, and produced visual merchandising design guide book to guide BMW Motorrad dealers on proper visual merchandising practices in respect of set brand standards.

    #BESEEN

    Thank you to BMW Motorrad USA, Rec Boat Holdings and BRP/Sea-Doo marketing team for allowing LOOK to work with leading global brands – Derek Sorenson and Jordyn Baker of BMW Motored USA,  Julie Tourville, Kim Turcotte, Marc-Olivier Drouin, Hector Rodriguez of BRP, and Julie Johnson of Rec Boat Holdings.  Next Level Video Talent – Henrique Rosa, Allen Walker, Christian Stiebinger, Jacques Mayrand, Kim Ross, Patrick Raffelsberger, Erminio Iantosca, and Anya Colley. Lake Hawaii Video Talent – Arlene, Rossi, and Elle Klein. The Fiction crew of Josh McWilliams, Matt Staker, and Nick Sambrato and Jordy Klein. – Social Media – Dave Racine of Cramer Krasselt and Devin Grahm (Devin Super Tramp). And of course the LOOK team – Cody Hawkins, Bianca Blottie, Christos Meimaroglou, Michele Chenard, Paulo, Pauline Gilliam and Mark Quavillon.

    LOOK Marketing is a multi-faceted, award-winning marketing agency that builds strategic Marketing Communications plans for both international and national clients. Based on Florida’s Space Coast, LOOK’s agency services includes; branding, public relations, social media management, digital marketing, lead generation, web and TV advertising, and video production, to experiential marketing and visual merchandising design for a variety of B2B and B2C brands. Clients include BRP, Sea-Doo watercraft, Ski-Doo snowmobiles, Can-Am off-road, and Can-Am Spyder, Arnott Air Suspension, Red Bull North America, Rec Boat Holdings and BMW Motorrad USA. For the latest insight and expertise in branding, advertising, and dominating the digital marketing world, contact LOOK Marketing at 321.409-0519 or e-mail info@look-marketing.com

  • LOOK WINS TWO 2016 NEPTUNE AWARDS

    Miami, Florida – LOOK Marketing was honored by the Marine Marketers of America with two Neptune Awards for Best Video and Best Social Media of 2015 in the $50 billion marine industry.  The Neptune Awards were presented to LOOK in front of the elite of the marine industry at the NMMA Industry Breakfast to begin the Miami International Boat Show. These are the second and third Neptune Awards won by LOOK marketing for their work with the Sea-Doo Watercraft brand.

    BEST VIDEO

    LOOK, in collaboration with Fiction, brings ultra targeted creative to BRP that tells the Sea-Doo story in a manner that talks directly to the intended audience. This explains the science behind the NEXT LEVEL of performance watercraft riding fun.

    We focused on key messages to build video assets that complimented the overall promotional effort. We looked at how we can produce videos that connect and drive launch and promotional efforts such as; press intro, dealer meeting, boat shows, special events, dealer showrooms, social channels, but most importantly to the online, video watching consumer.

    The Science of Fun

    From design, to testing, to production, to the on-water experience – this concept is motion graphics driven and tracks linearly from the concept phase through to the user experience – reading like a modern blueprint.

    We focus on the people that bring their passion for product progression to the job everyday. We focus on the science behind their work and how the new technologies come to life for a better product experience.

    The overlaying motion graphics evolve from the science to the user experience. There it highlights aspects of the fun being had in the same execution, with the same scientific look at the rider experience – like an objective study of the machine itself and the payoff, the fun.

    This video series lays the foundation providing the PROOF of why to believe these new models are BETTER.

    BEST SOCIAL MEDIA

    This campaign was developed and executed in partnership with Cramer-Krasselt. We asked fans to, “Show Us How You #SPARKSOMEFUN” to win the Ultimate Sea-Doo Beach Party that would be filmed by YouTube star videographer Devin Super Tramp intended to create something to talk about and promote – a share-of-voice tool for the Sea-Doo SPARK and full line of Sea-Doo models leading into the selling season. The effort must have a “hook” element for media and consumers and should be integrated across multiple mediums to maximize limited budget.

    The Spring Push campaign included a three tiered approach.

    • Five week photo/video sweepstakes beginning on March 24th – Devin Supertramp asked fans to show how they would #SPARKSOMEFUN via uploading a photo or video to a dedicated aggregator app in hopes to become one of the top five finalists and win the grand prize.  – Tier One Results – collected over 40K unique visitors and collected over 2500 leads.
    • Five finalists were chosen and forwarded to the second level of the sweepstakes, to a five day fan vote to determine the winner. The winner received a new Sea-Doo SPARK and trailer, plus an all expense paid trip for he and two friends to be part of the filming of the Ultimate Sea-Doo Beach Party.  – Tier Two Results – collected over 46K unique visitors
    • LOOK produced an actual Ultimate Sea-Doo Beach Party with Devin Super Tramp video capturing the May day and  launched June 15th to extend the effort, and reach his massive fan base as the next generation of boaters.

    • Tier Three Results – Devin’s videos received over 700K views on YouTube with over 1600 shares, reach of 450K on Facebook, and in total generated content for over 100 posts over five months.

    Among nearly 100 entires from the biggest brands and agencies in the marine industry, these two entries from Melbourne, Florida based LOOK Marketing were chosen as the best. #BESEEN

    Thank you to BRP and the Sea-Doo marketing team for allowing LOOK to work on such an inspiring and fun global brand – Julie Tourville, Kim Turcotte, Marc-Olivier Drouin, Hector Rodriguez, – Next Level Video Talent – Henrique Rosa, Allen Walker, Christian Stiebinger, Jacques Mayrand, Kim Ross, Patrick Raffelsberger, Erminio Iantosca, and Anya Colley. The Fiction crew of Josh McWilliams, Matt Staker, and Nick Sambrato and Jordy Klein. – Social Media – Dave Racine of Cramer Krasselt and Devin Grahm (Devin Super Tramp). And of course the LOOK team – Cody Hawkins, Bianca Blottie, Christos Meimaroglou, and Mark Quavillon.

  • LOOK at Spreading Holiday Cheer…with 300-Horsepower

    We know we have something good at LOOK Marketing when we can’t wait for the second we can share it with the world. LOOK produces content and a big portion of that is web videos. In 2015 we shot roughly 5.5 terabits of imagery and from it produced and published 86 videos for our clients, with a few of them being for our own self promotion. All of them generated engagement but there are always a few that stand out as our favorites. Today we posted a definite top three favorite, The Next Level of Present Delivery.

    This video for our main client Sea-Doo is joined by, “Lake Hawaii” for Four Winns Boats and, “The Science of Fun” as our top-three for 2015. Our friends at Fiction played major roles in the production of the later two while “SantaDoo” 2016 was kept completely in-house with four of our spark plugs making it happen.  This was shot and edited in one day and was by far the lowest budget shoot project of this year’s favorites, but arguably the most fun.

    Sea-Doo Christmas Video Production

    Behind the scenes at LOOK Marketing’s video production for Sea-Doo’s “SantaDoo” Christmas web and social video.

    Merry Christmas from LOOK and special thanks to Ted “Santa” McKercher, Elf #1 Ryan Gros, and Elf #2 Mark Quavillon for enduring wearing their costumes for over an hour in 85 degree weather on an abnormally busy day at the Grant, Florida boat ramp. #BESEEN in 2016.