Video Production

  • EPIC EVENT INVITATION FOR AN EPIC PRESS EVENT

    How do you get the attention of boating media editors whom are invited to dozens of incredible press events every year? Produce a disruptive event invitation. To stand out in Public Relations you have to disrupt.

    The invitation is one of the most important elements of the entire event production.  The invitation also sets the tone and expectations of what the attendees will experience.  A well crafted and executed invitation can bring your brand to the forefront and set the stage for an epic event. You have to have people attend the event to have an event. Our strategy related to this specific event entailed a custom printed video book with personalized invitation video.

    LOOK Marketing received two 2018 ADDY awards from the American Advertising Federation Space Coast Chapter for the production of a Press Event Video Invitation for client Sea-Doo watercraft. The two 2018 ADDY awards received for this project included; Judge’s Choice Award and Gold Addy for the category of Card, Invitation or Announcement.

    Project Objective

    Produce an invitation that disrupts normal in-mail and introduces the brand’s new model year campaign and key messaging. The goal was to create an invite that intrigued and demanded invitees to attend the event and learn about the new product.

    look marketing, press event, event invitation

    The Press Event Invitation video book gained immediate attention among media.

    Press Event Video Invitation Project Strategy

    LOOK Marketing would design a physical, video book invitation that would be sent by express mail to targeted editors. The book visuals would include key message copy and high level event details including location and dates over imagery of the actual event location. The auto playing video included a brand hype reel and a personal, event invitation message to to engage media through a sensory experience of visual, audio and tactile modes. The three sensory modes would work together to help convey Sea-Doo’s 2018 story theme of “Escaping the Everyday” with Sea-Doo.

    Execution

    Targeted North American and international marine media and regional vertical and general press received the video invitation. The invitation set the tone for the Sea-Doo “Escape the Everyday” Press Event. It immediately pulled invitees into the world of Sea-Doo by sharing a unique, adventure-themed video.

    The video began with auto play when the book was opened. It opened with vintage clips of Sea-Doo watercraft, sharing the news that 2018 marked 50 years of Sea-Doo revolutionizing the personal watercraft industry and followed by teasing the 2018 adventure-ready platforms.

    ADDY JUDGES CHOICE AWARD – 2018 Sea-Doo Escape the Everyday Press Event Invitation from LOOK Marketing on Vimeo.

    A glimpse of everyday epic adventures being lived out by Sea-Doo riders around the world would follow the 2018 launch reveal. The video then invited them to attend the made-for-media event to experience their own epic adventure on the Colorado River aboard the all-new 2018 Sea-Doo models. The video invitation culminated with imagery of the natural beauty of the epic event location, and how the PR team would ensure a production and fun event.

    Results 

    The video invitation generated exceptional results. 91% of the media targeted by LOOK attended the press event. Feedback from the media also noted the invitation strongly influenced their decision to attend. Three mainstream media noted that the invitation alone intrigued them enough to attend, where a traditional letter or e-mail invite would not have.  Four boating media noted this was the best press event invitation they had received in years. This invitation was the first step in a complete brand immersion that carried the key messages from invitation to published articles. #lookatus

    Event Invitation Project Awards

    ADDY:  Judge’s Choice Award

    ADDY:  Gold Award-Card, Invitation or Announcement

    Select Published Media Generated By The Event – (three of the 21 published articles) 

  • Celebrating ADDY Award Wins for Branded Content

    LOOK Marketing was recognized by the American Advertising Federation Space Coast Chapter with two 2018 ADDY awards for its video production and interactive branded content. The winning project was produced for client Sea-Doo, partnering with Boating Magazine titled “Summer Spring.”

    ADDY Award Sea-Doo Branded Content

    A family explores Silver Springs, FL on their Sea-Doo Spark and Sea-Doo GTI.

    Project Objective

    Produce and publish via digital platforms a branded content video. The feature article and video should showcase how easy it is to have ‘one fun day’ with Sea-Doo watercraft.

    Branded Content Project Strategy

    LOOK Marketing would leverage the topical ‘record heat’ of summer through a branded video. The LOOK produced video would highlight the experience of escaping the summer heat by riding Sea-Doo watercraft at Florida’s refreshing and picturesque Silver Springs. That video would then be shared on the media partner’s digital platforms including Facebook and their website. Then Sea-Doo would share the posted video on their Facebook page.

     

    Storyline

    Capturing the cool water of Silver Springs, Florida

    Follow a young family as they explore Silver Springs, Florida, where they show you that even in a more laid-back setting your PWC can still give you an escape from the everyday.

    You get to see the family enjoying the peacefulness of the springs by exploring the crystal-clear waterways at a much more tranquil pace. This helps them to enjoy snacks and take a peek at the marine and wildlife life along the way.

    The laid-back environment allows them to spend some quality time as a family as well as giving them an opportunity to relax at the nearest tree branch while having some fun, making memories and cooling off. What better way to beat the heat then a day on the water!

    Results

    Sea-Doo and Boating Magazine shared the branded content video on Facebook, reaching over 677,000 fans between the two pages. Boating Magazine additionally published a companion article on their website.

    Project Awards

    ADDY:  Film/Video/Sound Branded Content More than :60 seconds

    ADDY:   Online/Interactive Branded Content & Entertainment

    All Awards

    Jump in to Branded Content

    LOOK’s awards and accomplishments.

     

  • Social Video: Construction of New Route 1 Motorsports

    Video Production: Route 1 Motorsports’ Dealership

    In this four-part series of social videos, we crafted an engaging story that visually narrated the exciting moments experienced as client Route 1 Motorsports saw their dream – of expanding their business with the construction of a new powersports showroom and dealership – become reality.

    The primary focus of the overarching video story centered on events that unfolded during two key points in the realization of their dream. The first, was the  press event we produced to bring media attention to Route 1 Motorsports as they broke ground on the site of their new mega-dealership location. The second – which resulted in the final three videos of the series, documented the exhilarating moments from beginning to end as their vision for the new Southern Brevard County dealership took shape.

    Social Video Engagement Makes Impact

    Below are the videos that LOOK Marketing produced and were subsequently published to Route 1 Motorsports Facebook page and shared with over two thousand of their fans on that social channel. Combined all four videos, generated over 25,000 views and substantial buzz in the local community.

    Ground Breaking Press Event
    The first video in the series captured the thrilling, emotion-filled ground breaking press event day as the owners,  Willy Carmine and Kellie Wright, broke ground at the site of their new facility near Malabar, Florida.

    Leveraging Video Production Technology
    In addition to our standard video production equipment, we also utilized our video drones to record sweeping aerial views of the massive lot and obtain footage of the lively show that kicked off the official groundbreaking ceremony.

    Facebook Video Results
    On social, this video garnered 14,536 views.

    Facility Construction Progress Reports
    The last three videos in the series, followed the building process from start to finish marking significant construction project milestones along the way. The visual progression was shared with Facebook fans to keep them:

    • Informed of the facility build.
    • Engaged with the brand during the nearly year-long construction.

    Leveraging Video Production Technology
    For these construction progress report videos, we once again used a combination of traditional video production and drone videography to capture the full visual story.

    Facebook Video Results
    Combined these three videos had nearly 11,000 views.