On Location: Taking Social Media on the Road

Leveraging Events: Social Media Content Strategy

The Event

It’s one of the most prestigious professional bass fishing tournaments in the world, the Fishing League Worldwide’s Forrest Wood Cup.  Our client Evinrude had a few of their pro-anglers vying for top spots in this world championship fishing tournament that took place in August 2017. Evinrude also planned on offering test rides during this heavily attended multi-day event in Lake Murray, South Carolina.

The Social Strategy

Capturing and publishing visual content from Evinrude attended fishing tournaments was one of several tactics based on our social media strategy to deliver informative and entertaining magazine-like experiences across Evinrude’s various social channels.

Social Media Event Coverage

So we packed our cameras, smart phones and laptops, and made our way to Lake Murray to bring the tournament experience to Evinrude’s 145,000 social fans on Facebook, Instagram, Twitter and YouTube.

Hundreds of photos were taken – including some cool 360-degree shots, along with several hours of video footage recorded.  Many of the tournament photos were published to albums and collections on Facebook, Instagram, and Twitter. The event-based visual content was well received by fans.

Some of the fan favorites (and ours, too!) from the event are shown below. It’s easy to see why the fans enjoyed these images – they express authentic, memorable moments and exude a friendly warmth that leaves you with a smile. Kind of like the pictures you’d take yourself and share with your friends.

Evinrude social media fishing tournament event.

Cody Meyer looking excited to kick things off on day one of the FLW Forrest Cup bass fishing tournament

Evinrude Pro-Angler Cody Meyer. Social media event photography by LOOK Marketing.

We’re loving Cody’s truck and Evinrude powered Ranger boat.

Social media live event photography and filming by LOOK Marketing.

Evinrude angler Carl Wendlandt is all smiles and ready to go on day one of the FLW Forrest Cup world bass fishing championship.

Carl Wendlandt Evinrude angler 2017 Forrest Cup Professional Bass World Championship

Carl Wendlandt hanging out with other anglers during the Forrest Wood Cup fishing tournament.

Wesley Strader Evinrude Forrest Cup Championship Fishing Tournament

Evinrude angler Wesley Strader getting ready for fishing tournament and talking with fans.

Social Media Live Event coverage at FLW Forrest Cup Tournament.

Wesley Strader at day two weigh-in at FLW Forrest Cup championship.

Evinrude test ride Lake Murray south carolina social media event coverage.

A new ‘up and coming’ Team Evinrude angler after his test ride on Lake Murray.

Happy Eviinrude test ride participant

Happy smiles all around after taking the Evinrude-powered boat out for a spin!

Team Evinrude fan meet and greet FLW Forrest Wood Cup bass fishing tournament.

Fans young and old came by to meet Evinrude Pro Staff angler Davy Hite during the Forrest Wood Cup Expo 2017.

Teenage Mutant Ninja Turtles FLW Forrest Wood Cup.

The Teenage Mutant Ninja Turtles came out to enjoy the #EvinrudeLife at the Forrest Wood Cup Expo 2017. And check out that custom designed Evinrude engine. Cool, right?

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