Feb 23 2020
.You only get one chance to launch a New product
If you tell buyers your product is good, what can you do to prove it? Produce an immersive experience. Prove to them your promises are real and better yet, let them discover it for themselves. LOOK Marketing, a Space Coast creative idea and strategic marketing agency, recently won awards for Best B2B activation and Best Event for our Sea-Doo ‘More Than Donuts Experience.’
The other key opportunity a new product launch provides is launching the go-to-market creative campaign in a manner that’s remarkable. For 2020 our professional friends at Sea-Doo launched a new family oriented watercraft with the creative campaign focussing on donuts as the key visual. We took the donut creative theme and built the experience around that. The event guests would not only see the campaign but live it, smell it, taste it, and feel it.
Proving it’s So Much More Than Donuts
The 2020 line of Sea-Doo watercraft was launched at Club BRP, the recreation product giant’s global dealer meeting taking place in Las Vegas. LOOK is the outdoor event marketing agency for the global leading Sea-Doo brand. We were tasked to produce the test ride experience where over 2400 dealers from around the world converge to see the new model year products. Here they would test ride the Sea-Doo to see if the product lived up to the promises and then place their wholesale order that accounts for $1billion in revenue for BRP. The Test Ride experience was key to the success of the new Sea-Doo GTI model launch with he dealer network. We had to prove this new watercraft expanded the on-board experience. We had to prove it was so much more than donuts.
Here’s our highlight video of the Sea-Doo ‘More Than Donuts’ Experience. This is our double award winning project.
We served nearly 900 pink frosted donuts to dealers from the famous Las Vegas Pink Box Donuts at our pop-up ‘Doo-Nut’ truck. The Doo-Nut stop also served as a social activation for dealers to share on their social pages. Followed by four experience stations that dealer guests participated in to gain strategic insights and first hand, or first butt, experience on the new watercraft. And all station were strategically designed for maximum efficiency to safely process the large number of guests, while offering a fun an immersive experience. An epic location like Lake Las Vegas with great weather also greatly contributed to the success of producing a Best Event.
Neptune Award and Addy Gold for BEST B2B and Best Event
At the 2020 Miami International Boat Show LOOK Marketing won two Neptune Awards. One for BEST B2B for the Sea-Doo ‘More Than Donuts’ Experience. The Neptune Awards are presented by the Marine Marketers of America organization to celebrate the best marketing campaigns and activations in the Marine Industry. These are LOOK Marketing’s fifth and sixth Neptune Awards, and includes wins in five different marketing categories. The ‘More Than Donuts’ Experience also won a Gold Addy from the American Advertising Federation (the AAF) Space Coast of Florida Chapter for Best Event.
Great Experiences are those that connect all the dots and tap into emotions. And it’s said the way to your heart is through your stomach. Delicious donuts help. And showing the new Sea-Doo GTI watercraft is so much more than donuts contributed to record orders.
Help your brand connect with your audience in a deeper, more emotional level. Give them an experience they’ll feel, remember and share. Share your brand’s experience. If you need help. #lookatus
Feb 25 2018
LOOK Marketing was awarded their fourth Neptune Award by the Marine Marketers of America during the recent 2018 Miami International Boat Show. LOOK Marketing received the award for Best B2B Marketing for the excellent work performed for the Club BRP/Sea-Doo Dealer Test Ride Experience. The experiential event resulted in the highest wholesale orders of Sea-Doo watercraft in over a decade.
“Being recognized by the Marine Marketers of America for industry best work for the forth time in four years is a humbling honor,” said LOOK president Tim McKercher. “We are very thankful to do award-winning work for client BRP/Sea-Doo, the global leader in watercraft sales. LOOK is proud to have won four Neptune awards in four different categories, showcasing our integrated capabilities.”
LOOK delivered the objective of the Sea-Doo Dealer Test Ride Experience. The event design and execution provided an engaging and exciting experience for global dealers that led to wholesale orders for 2018 Sea-Doo watercraft.
The Experience – Dealers began the experience with a brief, expectation-setting video during a bus ride to the product trial site. Once on-site LOOK executed a brand message “Escape the Everyday” immersion with ambassador and product expert engagement. Dealers learned about the new models’ innovations and key messages with interactive product walk-arounds and brand immersive meals. The event culminated with rides on the new watercraft models. The experience format design showcased product strengths and capabilities. Nearly 900 dealers from around the globe test rode the new 2018 Sea-Doo models. The 900 dealers in attendance experienced over 2100 individual rides incident free over the two-day event.
Learn more about LOOK Marketing, the LOOK team or any of the services offered by contacting us firstname.lastname@example.org