boating

  • Celebrating ADDY Award Wins for Branded Content

    LOOK Marketing was recognized by the American Advertising Federation Space Coast Chapter with two 2018 ADDY awards for its video production and interactive branded content. The winning project was produced for client Sea-Doo, partnering with Boating Magazine titled “Summer Spring.”

    ADDY Award Sea-Doo Branded Content

    A family explores Silver Springs, FL on their Sea-Doo Spark and Sea-Doo GTI.

    Project Objective

    Produce and publish via digital platforms a branded content video. The feature article and video should showcase how easy it is to have ‘one fun day’ with Sea-Doo watercraft.

    Branded Content Project Strategy

    LOOK Marketing would leverage the topical ‘record heat’ of summer through a branded video. The LOOK produced video would highlight the experience of escaping the summer heat by riding Sea-Doo watercraft at Florida’s refreshing and picturesque Silver Springs. That video would then be shared on the media partner’s digital platforms including Facebook and their website. Then Sea-Doo would share the posted video on their Facebook page.

     

    Storyline

    Capturing the cool water of Silver Springs, Florida

    Follow a young family as they explore Silver Springs, Florida, where they show you that even in a more laid-back setting your PWC can still give you an escape from the everyday.

    You get to see the family enjoying the peacefulness of the springs by exploring the crystal-clear waterways at a much more tranquil pace. This helps them to enjoy snacks and take a peek at the marine and wildlife life along the way.

    The laid-back environment allows them to spend some quality time as a family as well as giving them an opportunity to relax at the nearest tree branch while having some fun, making memories and cooling off. What better way to beat the heat then a day on the water!

    Results

    Sea-Doo and Boating Magazine shared the branded content video on Facebook, reaching over 677,000 fans between the two pages. Boating Magazine additionally published a companion article on their website.

    Project Awards

    ADDY:  Film/Video/Sound Branded Content More than :60 seconds

    ADDY:   Online/Interactive Branded Content & Entertainment

    All Awards

    Jump in to Branded Content

    LOOK’s awards and accomplishments.

     

  • LOOK at Spreading Holiday Cheer…with 300-Horsepower

    We know we have something good at LOOK Marketing when we can’t wait for the second we can share it with the world. LOOK produces content and a big portion of that is web videos. In 2015 we shot roughly 5.5 terabits of imagery and from it produced and published 86 videos for our clients, with a few of them being for our own self promotion. All of them generated engagement but there are always a few that stand out as our favorites. Today we posted a definite top three favorite, The Next Level of Present Delivery.

    This video for our main client Sea-Doo is joined by, “Lake Hawaii” for Four Winns Boats and, “The Science of Fun” as our top-three for 2015. Our friends at Fiction played major roles in the production of the later two while “SantaDoo” 2016 was kept completely in-house with four of our spark plugs making it happen.  This was shot and edited in one day and was by far the lowest budget shoot project of this year’s favorites, but arguably the most fun.

    Sea-Doo Christmas Video Production

    Behind the scenes at LOOK Marketing’s video production for Sea-Doo’s “SantaDoo” Christmas web and social video.

    Merry Christmas from LOOK and special thanks to Ted “Santa” McKercher, Elf #1 Ryan Gros, and Elf #2 Mark Quavillon for enduring wearing their costumes for over an hour in 85 degree weather on an abnormally busy day at the Grant, Florida boat ramp. #BESEEN in 2016.