florida

  • HELP WANTED – PWC Dealer Support Specialist

    LOOK Marketing Sea-Doo Dealer Support Specialist jobLooking for a professional Dealer Support Specialist who has passion for the Personal Watercraft Industry and loves to help people, specifically helping dealerships with their PWC business by spreading the PWC love among all.

    We are in search for our next Spark Plug to give more power to our growing Power Sport/Motorsport dealer support services. As the specialists leading our recreational product dealer support project in Florida your work will ensure our manufacturer client’s Florida dealer network continues to grow market share and their PWC business.

    The Florida PWC Dealer Support Specialist position will focus on four pillars of support – Support Dealer Service Departments, Dealership Showroom Optimization, Dealer On-Water Training Support, and Commercial/Fleet Sales Support.

    The PWC Dealer Support Specialist will focus on helping dealerships with every aspect of their PWC business for our manufacturer client through on-site interactions. The Florida Specialist will be a liaison between dealer and manufacturer’s customer service, technical support, warranty claims, sales, and marketing departments.

    DESCRIPTION OF THE POSITION RESPONSIBILITIES:

    • Help select Florida dealers with their brand specific PWC business – all aspects.
    • On-going on-site dealership visits for dealerships from Sanford to Miami.
    • Provide dealership staff training on new product positioning, consumer benefits and competitive advantages through on-water experience.
    • Service Department support for special technical cases and warranty claims.
    • Optimize dealership showroom brand representation and presentation.
    • As a brand and product expert, on-going product training of dealership staff.
    • Interface with Manufacturer departments to best serve dealers and customers.
    • Report insights, successes, and challenges to Manufacturer on a weekly basis to next step actions.

    Knowledge and Skills Required:

    • Must be a Passionate and Experienced PWC operator
    • Must have some dealership experience
    • PWC/boating/powersports industry experience.
    • Strong understanding of technical elements and jargon
    • Safe driver and very experienced driving with a trailer.
    • Strong planning and multi-tasking ability.
    • Proficient in Microsoft Office Apps
    • Detail-oriented with a critical eye for quality and accuracy.
    • Customer service oriented
    • Problem solving skills (‘McGyver’ skills big plus)
    • Ability to foster collaborative and fun cross-functional teamwork with enthusiasm and creativity
    • Weekday travel through out Florida
    • People person

    Cherry on top (nice to haves, but not deal breakers)

    • Habla español.
    • Has run a 5K
    • Can back a 25’ trailer into a Miami boat ramp on Sunday, first try
    • Knows the difference between blackened Mahi and Cajun Grouper

    Compensation:

    • Specialist Salary based on experience and ability.
    • Profit Sharing and Performance Bonuses
    • Company vehicle and demo units
    • Paid Holidays and Vacation
    • Multiple, additional quality of life perks

    Please forward your pitch and resume for our PWC Dealer Support Specialist to Info@look-marketing.com for consideration.

  • EPIC EVENT INVITATION FOR AN EPIC PRESS EVENT

    How do you get the attention of boating media editors whom are invited to dozens of incredible press events every year? Produce a disruptive event invitation. To stand out in Public Relations you have to disrupt.

    The invitation is one of the most important elements of the entire event production.  The invitation also sets the tone and expectations of what the attendees will experience.  A well crafted and executed invitation can bring your brand to the forefront and set the stage for an epic event. You have to have people attend the event to have an event. Our strategy related to this specific event entailed a custom printed video book with personalized invitation video.

    LOOK Marketing received two 2018 ADDY awards from the American Advertising Federation Space Coast Chapter for the production of a Press Event Video Invitation for client Sea-Doo watercraft. The two 2018 ADDY awards received for this project included; Judge’s Choice Award and Gold Addy for the category of Card, Invitation or Announcement.

    Project Objective

    Produce an invitation that disrupts normal in-mail and introduces the brand’s new model year campaign and key messaging. The goal was to create an invite that intrigued and demanded invitees to attend the event and learn about the new product.

    look marketing, press event, event invitation

    The Press Event Invitation video book gained immediate attention among media.

    Press Event Video Invitation Project Strategy

    LOOK Marketing would design a physical, video book invitation that would be sent by express mail to targeted editors. The book visuals would include key message copy and high level event details including location and dates over imagery of the actual event location. The auto playing video included a brand hype reel and a personal, event invitation message to to engage media through a sensory experience of visual, audio and tactile modes. The three sensory modes would work together to help convey Sea-Doo’s 2018 story theme of “Escaping the Everyday” with Sea-Doo.

    Execution

    Targeted North American and international marine media and regional vertical and general press received the video invitation. The invitation set the tone for the Sea-Doo “Escape the Everyday” Press Event. It immediately pulled invitees into the world of Sea-Doo by sharing a unique, adventure-themed video.

    The video began with auto play when the book was opened. It opened with vintage clips of Sea-Doo watercraft, sharing the news that 2018 marked 50 years of Sea-Doo revolutionizing the personal watercraft industry and followed by teasing the 2018 adventure-ready platforms.

    ADDY JUDGES CHOICE AWARD – 2018 Sea-Doo Escape the Everyday Press Event Invitation from LOOK Marketing on Vimeo.

    A glimpse of everyday epic adventures being lived out by Sea-Doo riders around the world would follow the 2018 launch reveal. The video then invited them to attend the made-for-media event to experience their own epic adventure on the Colorado River aboard the all-new 2018 Sea-Doo models. The video invitation culminated with imagery of the natural beauty of the epic event location, and how the PR team would ensure a production and fun event.

    Results 

    The video invitation generated exceptional results. 91% of the media targeted by LOOK attended the press event. Feedback from the media also noted the invitation strongly influenced their decision to attend. Three mainstream media noted that the invitation alone intrigued them enough to attend, where a traditional letter or e-mail invite would not have.  Four boating media noted this was the best press event invitation they had received in years. This invitation was the first step in a complete brand immersion that carried the key messages from invitation to published articles. #lookatus

    Event Invitation Project Awards

    ADDY:  Judge’s Choice Award

    ADDY:  Gold Award-Card, Invitation or Announcement

    Select Published Media Generated By The Event – (three of the 21 published articles) 

  • Celebrating ADDY Award Wins for Branded Content

    LOOK Marketing was recognized by the American Advertising Federation Space Coast Chapter with two 2018 ADDY awards for its video production and interactive branded content. The winning project was produced for client Sea-Doo, partnering with Boating Magazine titled “Summer Spring.”

    ADDY Award Sea-Doo Branded Content

    A family explores Silver Springs, FL on their Sea-Doo Spark and Sea-Doo GTI.

    Project Objective

    Produce and publish via digital platforms a branded content video. The feature article and video should showcase how easy it is to have ‘one fun day’ with Sea-Doo watercraft.

    Branded Content Project Strategy

    LOOK Marketing would leverage the topical ‘record heat’ of summer through a branded video. The LOOK produced video would highlight the experience of escaping the summer heat by riding Sea-Doo watercraft at Florida’s refreshing and picturesque Silver Springs. That video would then be shared on the media partner’s digital platforms including Facebook and their website. Then Sea-Doo would share the posted video on their Facebook page.

     

    Storyline

    Capturing the cool water of Silver Springs, Florida

    Follow a young family as they explore Silver Springs, Florida, where they show you that even in a more laid-back setting your PWC can still give you an escape from the everyday.

    You get to see the family enjoying the peacefulness of the springs by exploring the crystal-clear waterways at a much more tranquil pace. This helps them to enjoy snacks and take a peek at the marine and wildlife life along the way.

    The laid-back environment allows them to spend some quality time as a family as well as giving them an opportunity to relax at the nearest tree branch while having some fun, making memories and cooling off. What better way to beat the heat then a day on the water!

    Results

    Sea-Doo and Boating Magazine shared the branded content video on Facebook, reaching over 677,000 fans between the two pages. Boating Magazine additionally published a companion article on their website.

    Project Awards

    ADDY:  Film/Video/Sound Branded Content More than :60 seconds

    ADDY:   Online/Interactive Branded Content & Entertainment

    All Awards

    Jump in to Branded Content

    LOOK’s awards and accomplishments.

     

  • July 4th Is ONE FUN DAY, More For Some Than Others

    Video production can break down barriers. One of the barriers to purchase and re-purchase recreational products is for the consumer to carve out time in their busy schedules to enjoy the use of the product – be it boats, motorcycles, off road vehicles, bicycles, snowmobiles, personal watercraft, etc.

    The reality is, a memory of a lifetime usually takes place in a short moment. Our most recent web video campaign for client Sea-Doo showcases how you, and your family and friends, can have more fun in one fun-filled, action packed, epic adventure day on your rec product than in a month or summer of the ordinary. These branded content videos showcase the value of how living the Sea-Doo Life, even if only one day, can be worth every penny.

    This series will include five videos. Two of the videos have been published on Sea-Doo’s social channels – as of July 4th. The first featuring social media superstar, teen heart throb, and handlebar athlete Hayes Grier who lives on Lake Norman in North Carolina.  Hayes shows how he and his buddies have One Fun Day. His family and friends live the Sea-Doo Life lake front style using the recreational segment models of the Sea-Doo line.

    The second video production is performance model focussed and was strategically scheduled to post leading into the July 4th time frame to inspire true independence with wounded military veteran and professional athlete Anthony Radetic. Radetic and his family travel together to various personal watercraft races around the US and world. This allows them to spend quality time together and supports Anthony’s drive to be independent, free of his wheelchair, while feeding his competitive spirit.

    This is the perfect July 4th story for the Sea-Doo brand. Enjoy One Fun Day with the Radetic Family

    Sea-Doo – ‘One Fun Day’ with Anthony Radetic and Family from LOOK Marketing on Vimeo.

    Follow Sea-Doo Social Media to see the next three ‘One Fun Day’ videos and learn how Fun runs in the Sea-Doo family.

  • LOOK WINS SECOND CONSECUTIVE AAF, “BEST OF SHOW”

    Melbourne, Florida – LOOK Marketing won their second, “Best of Show” Addy in consecutive years in addition to five Gold and five Silver Addy awards for a diverse list of marketing projects for three global marine and motorcycle brands. The “Addy’s,” is sponsored by the Space Coast Chapter of the American Advertising Federation and is one of the largest and most prestigious national competitions recognizing creative excellence in advertising.Space Coast Advertising Federation 2016 ADDY wins for LOOK Marketing Best of Show

    “LOOK is humbled to have executed work that has earned, “Best of Show” honors two years in a row from the Space Coast AAF,” said LOOK Marketing president Tim McKercher. “We are more proud of winning five Gold and five Silver Addy’s for  a diverse mix of work exemplifying our drive to provide completely integrated marketing efforts.”

    2016 ADDY awards includes:

    BEST OF SHOW

    GOLD ADDY: Internet Commercial

    GOLD ADDY: Internet Commercial Campaign

    GOLD ADDY: Motion Graphics, Animation or Special Effects

    Client: BRP/Sea-Doo watercraft

    Project: Sea-Doo, “Next Level,” The Science of Fun video series

    LOOK, in collaboration with Fiction, brings ultra targeted creative that tells the Sea-Doo new model story in a manner that talks directly to the intended, performance audience. This explains the science behind the NEXT LEVEL of performance watercraft riding fun.

    GOLD ADDY: Internet Commercial

    Client: Rec Boat Holdings/Four Winns boats

    Project: Four Winns TS 222, “Lake Hawaii”

    LOOK, in collaboration with Fiction was challenged to show how the new Four Winns wake surf boat powered by new Volvo Forward Drive system can bring the surf lifestyle to land-locked watersports fans with an endless wave machine for the models launch at the Miami International Boatshow and digital world.

     

    GOLD ADDY: Social Media, Multiple Platforms

    SILVER ADDY: Integrated Advertising Campaign – Regional/National – Consumer

    SILVER ADDY: Integrated Branded Campaign

    Client: BRP/Sea-Doo watercraft

    Project: Ultimate Sea-Doo Beach Party Sweepstakes with Devin Super Tramp

    This campaign was developed and executed in partnership with Cramer-Krasselt. We asked fans to, “Show Us How You #SPARKSOMEFUN” to win the Ultimate Sea-Doo Beach Party that would be filmed by YouTube star videographer Devin Super Tramp intended to create something to talk about and promote – a share-of-voice tool for the Sea-Doo SPARK and full line of Sea-Doo models leading into the selling season. The effort must have a “hook” element for media and consumers and should be integrated across multiple mediums to maximize limited budget.

    SILVER ADDY: Out-of-Home Installation

    Client: BRP/Can-Am off road, Spyder and Sea-Doo watercraft

    Project: Club BRP 2016 Global Dealer Meeting Showroom

    LOOK in conjunction with Upstaging Inc. designed and executed a 30,000 sq/ft showroom showcasing the 2016 line of Can-Am off road, Spyder, and Sea-Doo vehicles with related accessories and soft goods in their respective brands’ positioning.

    SILVER ADDY: Single Event

    Client: BRP/Sea-Doo watercraft

    Project: #SeaDooNEXTLEVEL Global Dealer Test Ride Experience

    LOOK produced three watercraft segment trial experiences simultaneously to accommodate test rides for 1800 BRP dealers in two days to launch the 2016 Sea-Doo line in Nashville, TN.

    SILVER ADDY: Sales Kit or Product Information Sheets

    Client: BMW Motorrad USA

    Project: BMW Motorrad In-Store Design Guide

    LOOK produced developed, designed, and produced visual merchandising design guide book to guide BMW Motorrad dealers on proper visual merchandising practices in respect of set brand standards.

    #BESEEN

    Thank you to BMW Motorrad USA, Rec Boat Holdings and BRP/Sea-Doo marketing team for allowing LOOK to work with leading global brands – Derek Sorenson and Jordyn Baker of BMW Motored USA,  Julie Tourville, Kim Turcotte, Marc-Olivier Drouin, Hector Rodriguez of BRP, and Julie Johnson of Rec Boat Holdings.  Next Level Video Talent – Henrique Rosa, Allen Walker, Christian Stiebinger, Jacques Mayrand, Kim Ross, Patrick Raffelsberger, Erminio Iantosca, and Anya Colley. Lake Hawaii Video Talent – Arlene, Rossi, and Elle Klein. The Fiction crew of Josh McWilliams, Matt Staker, and Nick Sambrato and Jordy Klein. – Social Media – Dave Racine of Cramer Krasselt and Devin Grahm (Devin Super Tramp). And of course the LOOK team – Cody Hawkins, Bianca Blottie, Christos Meimaroglou, Michele Chenard, Paulo, Pauline Gilliam and Mark Quavillon.

    LOOK Marketing is a multi-faceted, award-winning marketing agency that builds strategic Marketing Communications plans for both international and national clients. Based on Florida’s Space Coast, LOOK’s agency services includes; branding, public relations, social media management, digital marketing, lead generation, web and TV advertising, and video production, to experiential marketing and visual merchandising design for a variety of B2B and B2C brands. Clients include BRP, Sea-Doo watercraft, Ski-Doo snowmobiles, Can-Am off-road, and Can-Am Spyder, Arnott Air Suspension, Red Bull North America, Rec Boat Holdings and BMW Motorrad USA. For the latest insight and expertise in branding, advertising, and dominating the digital marketing world, contact LOOK Marketing at 321.409-0519 or e-mail info@look-marketing.com

  • LOOK WINS TWO 2016 NEPTUNE AWARDS

    Miami, Florida – LOOK Marketing was honored by the Marine Marketers of America with two Neptune Awards for Best Video and Best Social Media of 2015 in the $50 billion marine industry.  The Neptune Awards were presented to LOOK in front of the elite of the marine industry at the NMMA Industry Breakfast to begin the Miami International Boat Show. These are the second and third Neptune Awards won by LOOK marketing for their work with the Sea-Doo Watercraft brand.

    BEST VIDEO

    LOOK, in collaboration with Fiction, brings ultra targeted creative to BRP that tells the Sea-Doo story in a manner that talks directly to the intended audience. This explains the science behind the NEXT LEVEL of performance watercraft riding fun.

    We focused on key messages to build video assets that complimented the overall promotional effort. We looked at how we can produce videos that connect and drive launch and promotional efforts such as; press intro, dealer meeting, boat shows, special events, dealer showrooms, social channels, but most importantly to the online, video watching consumer.

    The Science of Fun

    From design, to testing, to production, to the on-water experience – this concept is motion graphics driven and tracks linearly from the concept phase through to the user experience – reading like a modern blueprint.

    We focus on the people that bring their passion for product progression to the job everyday. We focus on the science behind their work and how the new technologies come to life for a better product experience.

    The overlaying motion graphics evolve from the science to the user experience. There it highlights aspects of the fun being had in the same execution, with the same scientific look at the rider experience – like an objective study of the machine itself and the payoff, the fun.

    This video series lays the foundation providing the PROOF of why to believe these new models are BETTER.

    BEST SOCIAL MEDIA

    This campaign was developed and executed in partnership with Cramer-Krasselt. We asked fans to, “Show Us How You #SPARKSOMEFUN” to win the Ultimate Sea-Doo Beach Party that would be filmed by YouTube star videographer Devin Super Tramp intended to create something to talk about and promote – a share-of-voice tool for the Sea-Doo SPARK and full line of Sea-Doo models leading into the selling season. The effort must have a “hook” element for media and consumers and should be integrated across multiple mediums to maximize limited budget.

    The Spring Push campaign included a three tiered approach.

    • Five week photo/video sweepstakes beginning on March 24th – Devin Supertramp asked fans to show how they would #SPARKSOMEFUN via uploading a photo or video to a dedicated aggregator app in hopes to become one of the top five finalists and win the grand prize.  – Tier One Results – collected over 40K unique visitors and collected over 2500 leads.
    • Five finalists were chosen and forwarded to the second level of the sweepstakes, to a five day fan vote to determine the winner. The winner received a new Sea-Doo SPARK and trailer, plus an all expense paid trip for he and two friends to be part of the filming of the Ultimate Sea-Doo Beach Party.  – Tier Two Results – collected over 46K unique visitors
    • LOOK produced an actual Ultimate Sea-Doo Beach Party with Devin Super Tramp video capturing the May day and  launched June 15th to extend the effort, and reach his massive fan base as the next generation of boaters.

    • Tier Three Results – Devin’s videos received over 700K views on YouTube with over 1600 shares, reach of 450K on Facebook, and in total generated content for over 100 posts over five months.

    Among nearly 100 entires from the biggest brands and agencies in the marine industry, these two entries from Melbourne, Florida based LOOK Marketing were chosen as the best. #BESEEN

    Thank you to BRP and the Sea-Doo marketing team for allowing LOOK to work on such an inspiring and fun global brand – Julie Tourville, Kim Turcotte, Marc-Olivier Drouin, Hector Rodriguez, – Next Level Video Talent – Henrique Rosa, Allen Walker, Christian Stiebinger, Jacques Mayrand, Kim Ross, Patrick Raffelsberger, Erminio Iantosca, and Anya Colley. The Fiction crew of Josh McWilliams, Matt Staker, and Nick Sambrato and Jordy Klein. – Social Media – Dave Racine of Cramer Krasselt and Devin Grahm (Devin Super Tramp). And of course the LOOK team – Cody Hawkins, Bianca Blottie, Christos Meimaroglou, and Mark Quavillon.

  • A Proper Marketing Plan Is A Kluge

    Proper marketing does not consist of picking a few items off of a menu. If a business wants real return on their marketing efforts the entire branding process must be able to connect ALL the dots.

    During a recent excursion to a candy store in Savannah, Georgia we were captivated by the process of making taffy and packaging it for immediate purchase (and we felt compelled to capture it with our Sony A7S). This store did it right. Of course Taffy can be made and wrapped in a back room but that’s not engaging. They do it right. In addition to the delicious aromas flowing out of the open doors was a taffy kluge. The process was fascinating and engaging and it makes you want to buy some taffy because you were involved in the process.

    The other element of the process that stood out is how it is methodically connected. If just one piece was missing or out of line, all the candy would fall to the floor and not reach it’s final destination of consumption. This goes for all effective marketing. The brand communication and promotion must be connected to get to the end result. And when it does, it’s so delicious. #BESEEN

  • LOOK at One Word Answer Friday – Business Efficiency

    It’s a busy time for LOOK as we enter 2016. We are assisting with PR and event leveraging at North America’s largest boat shows, planning some big event marketing and big time visual merchandising projects and immersing our newest spark plug and social media specialist, Carmen Natschke into our world. There is a lot going on and everything we can do to be more efficient is appreciated.

    During the New York Boat Show we were passing time by talking to some sales managers and they were explaining their boss’, “one word answer Friday,” policy.

    Avi Laub is a regional sales director for BRP in the North East and has a rule for his team who send him e-mails or texts on a Friday.  They can only send a question that can be answered in one word – yes, no, or maybe.  “I don’t want to dick around on a Friday,” Avi exclaims. “This forces people to think through their question at a deeper level, forcing them to be more clear and concise. Or ideally they figure out the answer before they ask the question.”

    Avi concludes, “If I can’t answer with Yes, No, or Maybe, they need to go back and rethink their question…on Monday.”

    We like the idea and the result even more. It’s the simple second grade, “do you like me” note strategy. But lets not save this policy for Fridays only. It’s kind of like the wasted, “Weekends are made for Michelob,” campaign, isn’t it good enough for everyday of the week? Think things through and this is very relevant for your branding and communications. Avoid throwing stuff at a wall and hoping it sticks. Think your strategies through, integrate efforts and use logical tactics to make true progress.

    #onewordanswer #BESEEN

  • LOOK at Spreading Holiday Cheer…with 300-Horsepower

    We know we have something good at LOOK Marketing when we can’t wait for the second we can share it with the world. LOOK produces content and a big portion of that is web videos. In 2015 we shot roughly 5.5 terabits of imagery and from it produced and published 86 videos for our clients, with a few of them being for our own self promotion. All of them generated engagement but there are always a few that stand out as our favorites. Today we posted a definite top three favorite, The Next Level of Present Delivery.

    This video for our main client Sea-Doo is joined by, “Lake Hawaii” for Four Winns Boats and, “The Science of Fun” as our top-three for 2015. Our friends at Fiction played major roles in the production of the later two while “SantaDoo” 2016 was kept completely in-house with four of our spark plugs making it happen.  This was shot and edited in one day and was by far the lowest budget shoot project of this year’s favorites, but arguably the most fun.

    Sea-Doo Christmas Video Production

    Behind the scenes at LOOK Marketing’s video production for Sea-Doo’s “SantaDoo” Christmas web and social video.

    Merry Christmas from LOOK and special thanks to Ted “Santa” McKercher, Elf #1 Ryan Gros, and Elf #2 Mark Quavillon for enduring wearing their costumes for over an hour in 85 degree weather on an abnormally busy day at the Grant, Florida boat ramp. #BESEEN in 2016.

  • Go Ahead, Be Scared, It’s Part of Growing Your Business

    It’s scary.  It’s such an uncomfortable situation.

    Growing a business, buying a building, taking your driving test, going on a first date…they all involve a heightened level of emotions, all of them. At some point, at some level, one of those emotions is fear – being scared – and thinking about the possible negative outcomes of a decision or action.  Being scared of failure.

    Being scared is normal. It’s good to realize fear yet if you give it too much space it can paralyze you…or your business.  The manner in which you react to being scared is what separates you from growing and progressing or stagnating and becoming obscure. You can sit back and watch the action from a Space Coast park bench, safe from everybody or jump into the middle of the action where you can see, smell, touch and feel everything and everybody can see, smell, touch and feel you (and your brand).

    Two clichés come to mind when talking about playing it safe or pushing forward.

    “The best things in life happen outside of your comfort zone.”

    Scared of having a baby? Scared of buying your first house? Scared of jumping from the high board? Scared to swing at a curveball? Sure, but once you get past the fear and do it, it’s great. You just did something and controlled the outcome.

    Take this to business. Are you scared of quitting your job to go to a new job?  Scared of changing vendors? Scared of new technology? Scared of going on your own? Scared of new processes? Advertising more? New markets? Expanding? Firing? Hiring? These are all things that are scary to some level but necessary for growth.  You can obviously lower the fear level with education and preparation but there is still that sense of fear that raises your heart rate when it’s time to make the final call. Or you can go the other route and do nothing and wait for something to happen.

    This brings us to our second favorite cliché. We love this one as it comes from the brilliance of legendary college football coach Lou Holtz. Coach Holtz was one of the greatest pep talk speakers of all time in the locker room and now a mega popular motivational speaker in business world.

    “Your business is like a tree, it’s either growing or dying,”explains Holtz. It really is that simple. Bottom line is you can’t do nothing.

    It’s okay to be scared. Look at the situation, put your business in the best position to succeed and charge on. No matter what do something, the discomfort will pass and the bliss of success will take its place.

    #BESEEN.