Nov 21 2022
CAN-AM On-Road Experience Specialist Teams
UPDATE – NO LONGER ACCEPTING APPLICATIONS
LOOK Marketing is searching for our next team of Spark Plugs to lead our experiential activation for client BRP. We’re looking for engaging, driven, reliable, safety minded, handlebar vehicle lovin, human experience specialist.
The two-person teams will travel to BRP/Can-Am on-road dealers from late-February through July 2023 and will visit 14-16 (tbc) regional dealerships as Can-Am On-Road Specialists. The team will conduct dealer product training and provide an exceptional on-road test-ride experience for current and potential Can-Am Spyder and Ryker owners. The ideal contracted candidates will be great road warrior friends with a passion for travel, attention to detail, and riding and loves to share that passion for the road with others.
DESCRIPTION OF THE SPECIALISTS’ RESPONSIBILITIES:
On-Road Experience Specialist Teams (two specialists per team)
- Manage mobile event package (Ram 2500 Crew Cab truck and 28’ enclosed event trailer with four 2023 Can-Am demo units) maintaining event equipment and safely driving truck/trailer package from multi-day dealership activation to dealership activation, this includes through busy city traffic.
- Strategically manage tour team travel and test-ride logistics
- Lead group rides – specialists must have a motorcycle endorsement and have extensive experience (personal or professional) riding motorcycles or Can-Am on-road vehicles.
- Provide product training to dealership staff – we will train you to be a true specialist.
- Strategically manage on-site operations at various BRP dealerships – brand-defining set-up, strategically design on-road experience, as a team.
- Manage on-site registration and data capture equipment and lead post event reporting
- Engage consumers as a brand specialist – with expert product knowledge – we will train you.
- Portray the #wecanallride persona – Safety minded while making it fun and easy for ‘new to sport’ consumers
- Must be a people person and enjoy living on the road for extended periods of time.
- Physically fit and capable of lifting event equipment up to 100 pounds and working outdoors in occasional cold and hot conditions.
- Must have some Powersports Industry knowledge and MacGyver skills
- Ideally the two team mates compliment one another in as many ways as possible.
Experience/Event Specialist Compensation:
- Competitive, bi-weekly contract pay (1099) based on experience and ability.
- complete product and production training in Melbourne, Florida
- All expense paid
- Performance bonuses
Integrity, Energy and Passion are required in that order! The experience specialist must be motivated to live and work in an ever-changing environment and deliver projects at an award-winning level our clients expect and deserve.
Get ready to leverage your passion for the road, meeting new people, sharing your love for recreational products. Dig into your creativity, and business acumen to take both our experiential events and your career to new places. LOOK recognizes that talent is the key to its success. Bring your passion for providing exceptional customer experiences and join a dynamic team that values the entrepreneurial spirit! #LOOKatUS
Please forward your pitch and resume for our On-Road Experience Specialist to Info@look-marketing.com.
Oct 11 2021
Pull the parking brake, it’s a global pandemic. Cancel events, outlaw large gatherings, and figure out how to market your goods and services in other ways. How do brands with products that center around hands-on use engage with customers? How do we continue to create experiences that stimulate the senses and create positive memories in unknown parameters? We adjust, we prepare. we pop the brake, and we charge on.
Pop the Brake on Events
The parking brake was certainly pulled tight on any and all events and ‘back-up’ tactics where quickly put into play. Virtually everything virtual was ramped at warp speed and that helped fill the void…kinda. ‘Virtual’ was the next best thing to an actual ‘event,’ and as good as technology is in replicating an experience it can not nor ever will truly replace a real, in-person experience. The tickling of the senses causing infusion of emotions and that is what makes ‘being there’ so special. Being there is tangible, sensational, and memorable. There is no replacing a live event.
Events generate the timeline of your life. Events create the most vivid and lasting memories. Birthday’s, weddings, vacations, first car, concerts, games, experiences. Our client’s products greatest attribute is providing a memorable experience. A virtual experience simply isn’t enough to move you physically or emotionally, or even remember. With more knowledge and some fresh science our clients and LOOK popped the parking brake and activated Sport Mode on our event planning and production. Committed to curating real memories. Together we committed to offering brand promise delivering, experience events. With experiential event marketing being one of LOOK Marketing’s core services and passions we worked diligently with our spirited and driven, and incredibly safety conscious clients to create safe experiences.
A Clean Plan
The strategy was to be very grass roots; small, limited numbers, intimate, at a distance, and be super clean. Clean in every way. A reservation system was implemented with time in-between guest visits to sanitize EVERYTHING. Our staff was diligent about wearing branded n95 masks, gloves, and we had sanitizer kiosks everywhere you looked in the footprints. And everything was outdoors.
The events focussed on quality personal engagement. Start with personal concierge service preparing the guest for the experience prior to arrival via personal phone, text and e-mails. Customize the experience on-site to fit the guests’ expectations. Give them a well-designed, immersive experience on the product just long enough to fall involve with it. Follow the trial with answering every questions guests have and knocking down every purchase barrier that pops up. We activated a dozen teams with tight, nimble event packages with a plan designed to maximize the experience while respecting and implementing every reasonable tactic to minimize contraction. Our 26 specialists (our Spark Plugs) on 12 different teams were ultra diligent at minimizing transmission risks.
What Really Happened
This event strategy worked. LOOK at the results. Our 52 on-water event activations saw a guest-to-sales conversion rate higher than any other comparable tour for the brand of the past 20 years. Our 186 on-road event activations saw total participation numbers fall short of the pre-tour goals. That’s okay. We crushed the most important KPI, sales. The personable approach of our ultra engaging specialists and get-a-way designed on-product experiences led to direct sales of 43% ABOVE target.
As of this writing we are packing up to produce our final consumer event of the year at Biketoberfest in Daytona. After this weekend our 2021 experiential event production total will top 238. Thousands of experiences curated with out one known contraction. Crisis brings out the best in creative thinking and creates opportunity for those courageous enough and prepared to charge on.
Support events. Go to events. Do events. LOOK what can happen. . . a new memory. And remember, wash you hands.
Nov 14 2017
Making the marketing magic happen!
A glimpse behind the camera with a few out-takes from photo shoots we produced for Florida-based client Arnott Motorcycle Air Suspension.
LOOK Marketing’s founder Tim McKercher (learn more about Tim here) is an avid motorcyclist – he owns a Ducati Monster G20 and a few other motorcycles. He brings his enthusiasm and knowledge of motorcycling to the agency’s commercial motorcycle photography and videography projects. Like some of the photos and videos we’ve shot for Arnott’s print marketing materials and and digital platforms. Some of those can be seen in our portfolio and on Arnott Motorcycle Air Suspension’s:
- Social Media Channels
- Promotional Materials
- Product Catalog
- Brochures and Posters
Mar 06 2016
Melbourne, Florida – LOOK Marketing won their second, “Best of Show” Addy in consecutive years in addition to five Gold and five Silver Addy awards for a diverse list of marketing projects for three global marine and motorcycle brands. The “Addy’s,” is sponsored by the Space Coast Chapter of the American Advertising Federation and is one of the largest and most prestigious national competitions recognizing creative excellence in advertising.
“LOOK is humbled to have executed work that has earned, “Best of Show” honors two years in a row from the Space Coast AAF,” said LOOK Marketing president Tim McKercher. “We are more proud of winning five Gold and five Silver Addy’s for a diverse mix of work exemplifying our drive to provide completely integrated marketing efforts.”
2016 ADDY awards includes:
BEST OF SHOW
GOLD ADDY: Internet Commercial
GOLD ADDY: Internet Commercial Campaign
GOLD ADDY: Motion Graphics, Animation or Special Effects
Client: BRP/Sea-Doo watercraft
Project: Sea-Doo, “Next Level,” The Science of Fun video series
LOOK, in collaboration with Fiction, brings ultra targeted creative that tells the Sea-Doo new model story in a manner that talks directly to the intended, performance audience. This explains the science behind the NEXT LEVEL of performance watercraft riding fun.
GOLD ADDY: Internet Commercial
Client: Rec Boat Holdings/Four Winns boats
Project: Four Winns TS 222, “Lake Hawaii”
LOOK, in collaboration with Fiction was challenged to show how the new Four Winns wake surf boat powered by new Volvo Forward Drive system can bring the surf lifestyle to land-locked watersports fans with an endless wave machine for the models launch at the Miami International Boatshow and digital world.
GOLD ADDY: Social Media, Multiple Platforms
SILVER ADDY: Integrated Advertising Campaign – Regional/National – Consumer
SILVER ADDY: Integrated Branded Campaign
Client: BRP/Sea-Doo watercraft
Project: Ultimate Sea-Doo Beach Party Sweepstakes with Devin Super Tramp
This campaign was developed and executed in partnership with Cramer-Krasselt. We asked fans to, “Show Us How You #SPARKSOMEFUN” to win the Ultimate Sea-Doo Beach Party that would be filmed by YouTube star videographer Devin Super Tramp intended to create something to talk about and promote – a share-of-voice tool for the Sea-Doo SPARK and full line of Sea-Doo models leading into the selling season. The effort must have a “hook” element for media and consumers and should be integrated across multiple mediums to maximize limited budget.
SILVER ADDY: Out-of-Home Installation
Client: BRP/Can-Am off road, Spyder and Sea-Doo watercraft
Project: Club BRP 2016 Global Dealer Meeting Showroom
LOOK in conjunction with Upstaging Inc. designed and executed a 30,000 sq/ft showroom showcasing the 2016 line of Can-Am off road, Spyder, and Sea-Doo vehicles with related accessories and soft goods in their respective brands’ positioning.
SILVER ADDY: Single Event
Client: BRP/Sea-Doo watercraft
Project: #SeaDooNEXTLEVEL Global Dealer Test Ride Experience
LOOK produced three watercraft segment trial experiences simultaneously to accommodate test rides for 1800 BRP dealers in two days to launch the 2016 Sea-Doo line in Nashville, TN.
SILVER ADDY: Sales Kit or Product Information Sheets
Client: BMW Motorrad USA
Project: BMW Motorrad In-Store Design Guide
LOOK produced developed, designed, and produced visual merchandising design guide book to guide BMW Motorrad dealers on proper visual merchandising practices in respect of set brand standards.
Thank you to BMW Motorrad USA, Rec Boat Holdings and BRP/Sea-Doo marketing team for allowing LOOK to work with leading global brands – Derek Sorenson and Jordyn Baker of BMW Motored USA, Julie Tourville, Kim Turcotte, Marc-Olivier Drouin, Hector Rodriguez of BRP, and Julie Johnson of Rec Boat Holdings. Next Level Video Talent – Henrique Rosa, Allen Walker, Christian Stiebinger, Jacques Mayrand, Kim Ross, Patrick Raffelsberger, Erminio Iantosca, and Anya Colley. Lake Hawaii Video Talent – Arlene, Rossi, and Elle Klein. The Fiction crew of Josh McWilliams, Matt Staker, and Nick Sambrato and Jordy Klein. – Social Media – Dave Racine of Cramer Krasselt and Devin Grahm (Devin Super Tramp). And of course the LOOK team – Cody Hawkins, Bianca Blottie, Christos Meimaroglou, Michele Chenard, Paulo, Pauline Gilliam and Mark Quavillon.
LOOK Marketing is a multi-faceted, award-winning marketing agency that builds strategic Marketing Communications plans for both international and national clients. Based on Florida’s Space Coast, LOOK’s agency services includes; branding, public relations, social media management, digital marketing, lead generation, web and TV advertising, and video production, to experiential marketing and visual merchandising design for a variety of B2B and B2C brands. Clients include BRP, Sea-Doo watercraft, Ski-Doo snowmobiles, Can-Am off-road, and Can-Am Spyder, Arnott Air Suspension, Red Bull North America, Rec Boat Holdings and BMW Motorrad USA. For the latest insight and expertise in branding, advertising, and dominating the digital marketing world, contact LOOK Marketing at 321.409-0519 or e-mail email@example.com
Dec 03 2015
It’s scary. It’s such an uncomfortable situation.
Growing a business, buying a building, taking your driving test, going on a first date…they all involve a heightened level of emotions, all of them. At some point, at some level, one of those emotions is fear – being scared – and thinking about the possible negative outcomes of a decision or action. Being scared of failure.
Being scared is normal. It’s good to realize fear yet if you give it too much space it can paralyze you…or your business. The manner in which you react to being scared is what separates you from growing and progressing or stagnating and becoming obscure. You can sit back and watch the action from a Space Coast park bench, safe from everybody or jump into the middle of the action where you can see, smell, touch and feel everything and everybody can see, smell, touch and feel you (and your brand).
Two clichés come to mind when talking about playing it safe or pushing forward.
“The best things in life happen outside of your comfort zone.”
Scared of having a baby? Scared of buying your first house? Scared of jumping from the high board? Scared to swing at a curveball? Sure, but once you get past the fear and do it, it’s great. You just did something and controlled the outcome.
Take this to business. Are you scared of quitting your job to go to a new job? Scared of changing vendors? Scared of new technology? Scared of going on your own? Scared of new processes? Advertising more? New markets? Expanding? Firing? Hiring? These are all things that are scary to some level but necessary for growth. You can obviously lower the fear level with education and preparation but there is still that sense of fear that raises your heart rate when it’s time to make the final call. Or you can go the other route and do nothing and wait for something to happen.
This brings us to our second favorite cliché. We love this one as it comes from the brilliance of legendary college football coach Lou Holtz. Coach Holtz was one of the greatest pep talk speakers of all time in the locker room and now a mega popular motivational speaker in business world.
“Your business is like a tree, it’s either growing or dying,”explains Holtz. It really is that simple. Bottom line is you can’t do nothing.
It’s okay to be scared. Look at the situation, put your business in the best position to succeed and charge on. No matter what do something, the discomfort will pass and the bliss of success will take its place.