motorcycle

  • Behind The Scenes: Motorcycle Photography for Arnott

    Making the marketing magic happen!

    A glimpse behind the camera with a few out-takes from photo shoots we produced for Florida-based client Arnott Motorcycle Air Suspension. 

    LOOK Marketing’s founder Tim McKercher (learn more about Tim here) is an avid motorcyclist – he owns a Ducati Monster G20 and a few other motorcycles. He brings his enthusiasm and knowledge of  motorcycling to the agency’s commercial motorcycle photography and videography projects. Like some of the photos and videos we’ve shot for Arnott’s print marketing materials and and digital platforms. Some of those can be seen in our portfolio and on Arnott Motorcycle Air Suspension’s:

    • Website
    • Social Media Channels
    • Promotional Materials
    • Product Catalog
    • Brochures and Posters
    Commercial Motorcycle Photography Project: Arnott Merritt Island Florida

    Model on Harley Davidson motorcycle at Arnott Motorcycle Air Suspension facilities near Barge Canal in Merritt Island, Florida.

    Melbourne Florida Commercial Motorcycle Photography Production

    Harley-Davidson Arnott Motorcycle Air Suspension

    Commercial Photo Shoot for Arnott Motorcycle Air Suspension in Merritt Island, Florida

    Parking the motorcycles and taking a lunch break at a local diner.

    Arnott Adjustable Suspension Motorcycles Photo Shoot: Behind the Scenes

    Motorcycle photography. Handlebar details.

    Capturing the details visually tells the whole story.

  • LOOK WINS SECOND CONSECUTIVE AAF, “BEST OF SHOW”

    Melbourne, Florida – LOOK Marketing won their second, “Best of Show” Addy in consecutive years in addition to five Gold and five Silver Addy awards for a diverse list of marketing projects for three global marine and motorcycle brands. The “Addy’s,” is sponsored by the Space Coast Chapter of the American Advertising Federation and is one of the largest and most prestigious national competitions recognizing creative excellence in advertising.Space Coast Advertising Federation 2016 ADDY wins for LOOK Marketing Best of Show

    “LOOK is humbled to have executed work that has earned, “Best of Show” honors two years in a row from the Space Coast AAF,” said LOOK Marketing president Tim McKercher. “We are more proud of winning five Gold and five Silver Addy’s for  a diverse mix of work exemplifying our drive to provide completely integrated marketing efforts.”

    2016 ADDY awards includes:

    BEST OF SHOW

    GOLD ADDY: Internet Commercial

    GOLD ADDY: Internet Commercial Campaign

    GOLD ADDY: Motion Graphics, Animation or Special Effects

    Client: BRP/Sea-Doo watercraft

    Project: Sea-Doo, “Next Level,” The Science of Fun video series

    LOOK, in collaboration with Fiction, brings ultra targeted creative that tells the Sea-Doo new model story in a manner that talks directly to the intended, performance audience. This explains the science behind the NEXT LEVEL of performance watercraft riding fun.

    GOLD ADDY: Internet Commercial

    Client: Rec Boat Holdings/Four Winns boats

    Project: Four Winns TS 222, “Lake Hawaii”

    LOOK, in collaboration with Fiction was challenged to show how the new Four Winns wake surf boat powered by new Volvo Forward Drive system can bring the surf lifestyle to land-locked watersports fans with an endless wave machine for the models launch at the Miami International Boatshow and digital world.

     

    GOLD ADDY: Social Media, Multiple Platforms

    SILVER ADDY: Integrated Advertising Campaign – Regional/National – Consumer

    SILVER ADDY: Integrated Branded Campaign

    Client: BRP/Sea-Doo watercraft

    Project: Ultimate Sea-Doo Beach Party Sweepstakes with Devin Super Tramp

    This campaign was developed and executed in partnership with Cramer-Krasselt. We asked fans to, “Show Us How You #SPARKSOMEFUN” to win the Ultimate Sea-Doo Beach Party that would be filmed by YouTube star videographer Devin Super Tramp intended to create something to talk about and promote – a share-of-voice tool for the Sea-Doo SPARK and full line of Sea-Doo models leading into the selling season. The effort must have a “hook” element for media and consumers and should be integrated across multiple mediums to maximize limited budget.

    SILVER ADDY: Out-of-Home Installation

    Client: BRP/Can-Am off road, Spyder and Sea-Doo watercraft

    Project: Club BRP 2016 Global Dealer Meeting Showroom

    LOOK in conjunction with Upstaging Inc. designed and executed a 30,000 sq/ft showroom showcasing the 2016 line of Can-Am off road, Spyder, and Sea-Doo vehicles with related accessories and soft goods in their respective brands’ positioning.

    SILVER ADDY: Single Event

    Client: BRP/Sea-Doo watercraft

    Project: #SeaDooNEXTLEVEL Global Dealer Test Ride Experience

    LOOK produced three watercraft segment trial experiences simultaneously to accommodate test rides for 1800 BRP dealers in two days to launch the 2016 Sea-Doo line in Nashville, TN.

    SILVER ADDY: Sales Kit or Product Information Sheets

    Client: BMW Motorrad USA

    Project: BMW Motorrad In-Store Design Guide

    LOOK produced developed, designed, and produced visual merchandising design guide book to guide BMW Motorrad dealers on proper visual merchandising practices in respect of set brand standards.

    #BESEEN

    Thank you to BMW Motorrad USA, Rec Boat Holdings and BRP/Sea-Doo marketing team for allowing LOOK to work with leading global brands – Derek Sorenson and Jordyn Baker of BMW Motored USA,  Julie Tourville, Kim Turcotte, Marc-Olivier Drouin, Hector Rodriguez of BRP, and Julie Johnson of Rec Boat Holdings.  Next Level Video Talent – Henrique Rosa, Allen Walker, Christian Stiebinger, Jacques Mayrand, Kim Ross, Patrick Raffelsberger, Erminio Iantosca, and Anya Colley. Lake Hawaii Video Talent – Arlene, Rossi, and Elle Klein. The Fiction crew of Josh McWilliams, Matt Staker, and Nick Sambrato and Jordy Klein. – Social Media – Dave Racine of Cramer Krasselt and Devin Grahm (Devin Super Tramp). And of course the LOOK team – Cody Hawkins, Bianca Blottie, Christos Meimaroglou, Michele Chenard, Paulo, Pauline Gilliam and Mark Quavillon.

    LOOK Marketing is a multi-faceted, award-winning marketing agency that builds strategic Marketing Communications plans for both international and national clients. Based on Florida’s Space Coast, LOOK’s agency services includes; branding, public relations, social media management, digital marketing, lead generation, web and TV advertising, and video production, to experiential marketing and visual merchandising design for a variety of B2B and B2C brands. Clients include BRP, Sea-Doo watercraft, Ski-Doo snowmobiles, Can-Am off-road, and Can-Am Spyder, Arnott Air Suspension, Red Bull North America, Rec Boat Holdings and BMW Motorrad USA. For the latest insight and expertise in branding, advertising, and dominating the digital marketing world, contact LOOK Marketing at 321.409-0519 or e-mail info@look-marketing.com

  • Go Ahead, Be Scared, It’s Part of Growing Your Business

    It’s scary.  It’s such an uncomfortable situation.

    Growing a business, buying a building, taking your driving test, going on a first date…they all involve a heightened level of emotions, all of them. At some point, at some level, one of those emotions is fear – being scared – and thinking about the possible negative outcomes of a decision or action.  Being scared of failure.

    Being scared is normal. It’s good to realize fear yet if you give it too much space it can paralyze you…or your business.  The manner in which you react to being scared is what separates you from growing and progressing or stagnating and becoming obscure. You can sit back and watch the action from a Space Coast park bench, safe from everybody or jump into the middle of the action where you can see, smell, touch and feel everything and everybody can see, smell, touch and feel you (and your brand).

    Two clichés come to mind when talking about playing it safe or pushing forward.

    “The best things in life happen outside of your comfort zone.”

    Scared of having a baby? Scared of buying your first house? Scared of jumping from the high board? Scared to swing at a curveball? Sure, but once you get past the fear and do it, it’s great. You just did something and controlled the outcome.

    Take this to business. Are you scared of quitting your job to go to a new job?  Scared of changing vendors? Scared of new technology? Scared of going on your own? Scared of new processes? Advertising more? New markets? Expanding? Firing? Hiring? These are all things that are scary to some level but necessary for growth.  You can obviously lower the fear level with education and preparation but there is still that sense of fear that raises your heart rate when it’s time to make the final call. Or you can go the other route and do nothing and wait for something to happen.

    This brings us to our second favorite cliché. We love this one as it comes from the brilliance of legendary college football coach Lou Holtz. Coach Holtz was one of the greatest pep talk speakers of all time in the locker room and now a mega popular motivational speaker in business world.

    “Your business is like a tree, it’s either growing or dying,”explains Holtz. It really is that simple. Bottom line is you can’t do nothing.

    It’s okay to be scared. Look at the situation, put your business in the best position to succeed and charge on. No matter what do something, the discomfort will pass and the bliss of success will take its place.

    #BESEEN.