power sports

  • HELP WANTED – PWC Dealer Support Specialist

    LOOK Marketing Sea-Doo Dealer Support Specialist jobLooking for a professional Dealer Support Specialist who has passion for the Personal Watercraft Industry and loves to help people, specifically helping dealerships with their PWC business by spreading the PWC love among all.

    We are in search for our next Spark Plug to give more power to our growing Power Sport/Motorsport dealer support services. As the specialists leading our recreational product dealer support project in Florida your work will ensure our manufacturer client’s Florida dealer network continues to grow market share and their PWC business.

    The Florida PWC Dealer Support Specialist position will focus on four pillars of support – Support Dealer Service Departments, Dealership Showroom Optimization, Dealer On-Water Training Support, and Commercial/Fleet Sales Support.

    The PWC Dealer Support Specialist will focus on helping dealerships with every aspect of their PWC business for our manufacturer client through on-site interactions. The Florida Specialist will be a liaison between dealer and manufacturer’s customer service, technical support, warranty claims, sales, and marketing departments.

    DESCRIPTION OF THE POSITION RESPONSIBILITIES:

    • Help select Florida dealers with their brand specific PWC business – all aspects.
    • On-going on-site dealership visits for dealerships from Sanford to Miami.
    • Provide dealership staff training on new product positioning, consumer benefits and competitive advantages through on-water experience.
    • Service Department support for special technical cases and warranty claims.
    • Optimize dealership showroom brand representation and presentation.
    • As a brand and product expert, on-going product training of dealership staff.
    • Interface with Manufacturer departments to best serve dealers and customers.
    • Report insights, successes, and challenges to Manufacturer on a weekly basis to next step actions.

    Knowledge and Skills Required:

    • Must be a Passionate and Experienced PWC operator
    • Must have some dealership experience
    • PWC/boating/powersports industry experience.
    • Strong understanding of technical elements and jargon
    • Safe driver and very experienced driving with a trailer.
    • Strong planning and multi-tasking ability.
    • Proficient in Microsoft Office Apps
    • Detail-oriented with a critical eye for quality and accuracy.
    • Customer service oriented
    • Problem solving skills (‘McGyver’ skills big plus)
    • Ability to foster collaborative and fun cross-functional teamwork with enthusiasm and creativity
    • Weekday travel through out Florida
    • People person

    Cherry on top (nice to haves, but not deal breakers)

    • Habla español.
    • Has run a 5K
    • Can back a 25’ trailer into a Miami boat ramp on Sunday, first try
    • Knows the difference between blackened Mahi and Cajun Grouper

    Compensation:

    • Specialist Salary based on experience and ability.
    • Profit Sharing and Performance Bonuses
    • Company vehicle and demo units
    • Paid Holidays and Vacation
    • Multiple, additional quality of life perks

    Please forward your pitch and resume for our PWC Dealer Support Specialist to Info@look-marketing.com for consideration.

  • Behind The Scenes: Motorcycle Photography for Arnott

    Making the marketing magic happen!

    A glimpse behind the camera with a few out-takes from photo shoots we produced for Florida-based client Arnott Motorcycle Air Suspension. 

    LOOK Marketing’s founder Tim McKercher (learn more about Tim here) is an avid motorcyclist – he owns a Ducati Monster G20 and a few other motorcycles. He brings his enthusiasm and knowledge of  motorcycling to the agency’s commercial motorcycle photography and videography projects. Like some of the photos and videos we’ve shot for Arnott’s print marketing materials and and digital platforms. Some of those can be seen in our portfolio and on Arnott Motorcycle Air Suspension’s:

    • Website
    • Social Media Channels
    • Promotional Materials
    • Product Catalog
    • Brochures and Posters
    Commercial Motorcycle Photography Project: Arnott Merritt Island Florida

    Model on Harley Davidson motorcycle at Arnott Motorcycle Air Suspension facilities near Barge Canal in Merritt Island, Florida.

    Melbourne Florida Commercial Motorcycle Photography Production

    Harley-Davidson Arnott Motorcycle Air Suspension

    Commercial Photo Shoot for Arnott Motorcycle Air Suspension in Merritt Island, Florida

    Parking the motorcycles and taking a lunch break at a local diner.

    Arnott Adjustable Suspension Motorcycles Photo Shoot: Behind the Scenes

    Motorcycle photography. Handlebar details.

    Capturing the details visually tells the whole story.

  • July 4th Is ONE FUN DAY, More For Some Than Others

    Video production can break down barriers. One of the barriers to purchase and re-purchase recreational products is for the consumer to carve out time in their busy schedules to enjoy the use of the product – be it boats, motorcycles, off road vehicles, bicycles, snowmobiles, personal watercraft, etc.

    The reality is, a memory of a lifetime usually takes place in a short moment. Our most recent web video campaign for client Sea-Doo showcases how you, and your family and friends, can have more fun in one fun-filled, action packed, epic adventure day on your rec product than in a month or summer of the ordinary. These branded content videos showcase the value of how living the Sea-Doo Life, even if only one day, can be worth every penny.

    This series will include five videos. Two of the videos have been published on Sea-Doo’s social channels – as of July 4th. The first featuring social media superstar, teen heart throb, and handlebar athlete Hayes Grier who lives on Lake Norman in North Carolina.  Hayes shows how he and his buddies have One Fun Day. His family and friends live the Sea-Doo Life lake front style using the recreational segment models of the Sea-Doo line.

    The second video production is performance model focussed and was strategically scheduled to post leading into the July 4th time frame to inspire true independence with wounded military veteran and professional athlete Anthony Radetic. Radetic and his family travel together to various personal watercraft races around the US and world. This allows them to spend quality time together and supports Anthony’s drive to be independent, free of his wheelchair, while feeding his competitive spirit.

    This is the perfect July 4th story for the Sea-Doo brand. Enjoy One Fun Day with the Radetic Family

    Sea-Doo – ‘One Fun Day’ with Anthony Radetic and Family from LOOK Marketing on Vimeo.

    Follow Sea-Doo Social Media to see the next three ‘One Fun Day’ videos and learn how Fun runs in the Sea-Doo family.