retail design

  • Visual Merchandising for Sales Success: Route 1 Motorsports

    Visual Merchandising and Store Styling

    With plans to build a new mega-showroom underway, Route 1 Motorsports knew they wanted LOOK Marketing’s Director of Visual Merchandising, Michele Chenard and her team to design the showroom and store displays for BRP powersports’ brands Can-Am Off Road and Can-Am Spyder as well as Sea-Doo watercraft.

    Grand Opening Showroom Tour

    When Route 1 Motorsports  officially opened the doors for business at to their new powersports dealership in Florida’s Brevard county – home to the iconic, history-making Space Coast,  we were honored to have been there to celebrate this momentous event with them. Over the course of the evening, we captured a few photos of the showroom vignettes and product displays designed and styled by LOOK Marketing’s award-winning Visual Merchandising team.

    Store design: Designing for the consumer experience.

    Organized and inviting display shelf filled with accessories and gear with vehicle vignette in foreground – offer consumers an enticing shopping environment that translates to an elevated consumer experience.

    Styled to sell. The science of merchandising design for powersports retailers.

    Styled to sell. The science of merchandising design for powersports retailers.

    Mannequins dressed to ride. Display vignette for BRP Can-Am Spyder.

    Artfully conveying the Can-Am Spyder lifestyle in this vignette with mannequins dressed in Can-Am riding gear set against backdrop of vehicles and one on display. All components from color, spacing, pattern and texture work harmoniously together to create a display that is an attention-getter and money maker.

    Smart store design optimizes every inch of available display space which in turn increases the amount for revenue making space. LOOK’s visual merchandising team combined the science of retail design with their artful eye for creating beautiful environments, and designed this revenue generating series of display and merchandise vignettes that are guaranteed sales makers.

    Color theory and display placement in Visual Merchandising.

    Harnessing the science of color theory and placement to create an attractive retail display wall.

    Science of shopping implemented in powersports retail business.

    Eye-pleasing merchandise wall display presented in a visually rhythmic fashion makes it easy for shoppers to quickly find exactly what they need.

    It’s been a privilege to work with our friends at Route 1 Motorsports and contribute to their business success. We’ve enjoyed seeing their journey marking major milestones including the press event at the ground breaking, sharing the construction progress via social video  and finally seeing it all come together at the grand opening festivities.