Feb 23 2020
.You only get one chance to launch a New product
If you tell buyers your product is good, what can you do to prove it? Produce an immersive experience. Prove to them your promises are real and better yet, let them discover it for themselves. LOOK Marketing, a Space Coast creative idea and strategic marketing agency, recently won awards for Best B2B activation and Best Event for our Sea-Doo ‘More Than Donuts Experience.’
The other key opportunity a new product launch provides is launching the go-to-market creative campaign in a manner that’s remarkable. For 2020 our professional friends at Sea-Doo launched a new family oriented watercraft with the creative campaign focussing on donuts as the key visual. We took the donut creative theme and built the experience around that. The event guests would not only see the campaign but live it, smell it, taste it, and feel it.
Proving it’s So Much More Than Donuts
The 2020 line of Sea-Doo watercraft was launched at Club BRP, the recreation product giant’s global dealer meeting taking place in Las Vegas. LOOK is the outdoor event marketing agency for the global leading Sea-Doo brand. We were tasked to produce the test ride experience where over 2400 dealers from around the world converge to see the new model year products. Here they would test ride the Sea-Doo to see if the product lived up to the promises and then place their wholesale order that accounts for $1billion in revenue for BRP. The Test Ride experience was key to the success of the new Sea-Doo GTI model launch with he dealer network. We had to prove this new watercraft expanded the on-board experience. We had to prove it was so much more than donuts.
Here’s our highlight video of the Sea-Doo ‘More Than Donuts’ Experience. This is our double award winning project.
We served nearly 900 pink frosted donuts to dealers from the famous Las Vegas Pink Box Donuts at our pop-up ‘Doo-Nut’ truck. The Doo-Nut stop also served as a social activation for dealers to share on their social pages. Followed by four experience stations that dealer guests participated in to gain strategic insights and first hand, or first butt, experience on the new watercraft. And all station were strategically designed for maximum efficiency to safely process the large number of guests, while offering a fun an immersive experience. An epic location like Lake Las Vegas with great weather also greatly contributed to the success of producing a Best Event.
Neptune Award and Addy Gold for BEST B2B and Best Event
At the 2020 Miami International Boat Show LOOK Marketing won two Neptune Awards. One for BEST B2B for the Sea-Doo ‘More Than Donuts’ Experience. The Neptune Awards are presented by the Marine Marketers of America organization to celebrate the best marketing campaigns and activations in the Marine Industry. These are LOOK Marketing’s fifth and sixth Neptune Awards, and includes wins in five different marketing categories. The ‘More Than Donuts’ Experience also won a Gold Addy from the American Advertising Federation (the AAF) Space Coast of Florida Chapter for Best Event.
Great Experiences are those that connect all the dots and tap into emotions. And it’s said the way to your heart is through your stomach. Delicious donuts help. And showing the new Sea-Doo GTI watercraft is so much more than donuts contributed to record orders.
Help your brand connect with your audience in a deeper, more emotional level. Give them an experience they’ll feel, remember and share. Share your brand’s experience. If you need help. #lookatus
Jul 04 2017
Video production can break down barriers. One of the barriers to purchase and re-purchase recreational products is for the consumer to carve out time in their busy schedules to enjoy the use of the product – be it boats, motorcycles, off road vehicles, bicycles, snowmobiles, personal watercraft, etc.
The reality is, a memory of a lifetime usually takes place in a short moment. Our most recent web video campaign for client Sea-Doo showcases how you, and your family and friends, can have more fun in one fun-filled, action packed, epic adventure day on your rec product than in a month or summer of the ordinary. These branded content videos showcase the value of how living the Sea-Doo Life, even if only one day, can be worth every penny.
This series will include five videos. Two of the videos have been published on Sea-Doo’s social channels – as of July 4th. The first featuring social media superstar, teen heart throb, and handlebar athlete Hayes Grier who lives on Lake Norman in North Carolina. Hayes shows how he and his buddies have One Fun Day. His family and friends live the Sea-Doo Life lake front style using the recreational segment models of the Sea-Doo line.
The second video production is performance model focussed and was strategically scheduled to post leading into the July 4th time frame to inspire true independence with wounded military veteran and professional athlete Anthony Radetic. Radetic and his family travel together to various personal watercraft races around the US and world. This allows them to spend quality time together and supports Anthony’s drive to be independent, free of his wheelchair, while feeding his competitive spirit.
This is the perfect July 4th story for the Sea-Doo brand. Enjoy One Fun Day with the Radetic Family
Follow Sea-Doo Social Media to see the next three ‘One Fun Day’ videos and learn how Fun runs in the Sea-Doo family.
Feb 12 2017
February 13, 2017 – LOOK Marketing adds to the string of ADDY Best of Awards by winning 2017 Best Of Digital and Judges Choice awards extending the Melbourne, Florida-based advertising agency’s string of receiving top honors to three consecutive years. The Space Coast American Advertising Federation recognizing the best strategic creative in a wide variety of advertising mediums through the nation wide ADDY awards program. LOOK Marketing won the Space Coast Ad Federation’s Best of Show award in 2015 and 2016 and continues to add to the award count with Five Gold ADDYs and Four Silver ADDYs in 2017 for a variety of clients in a diverse list of categories.
LOOK Marketing focuses on integrated, strategic messaging through consistent and creative branding that surpasses clients’ objectives. Through the work flow process of objective defining, strategy building and flawless tactical execution LOOK is renown in the powersports and marine industries and has become one of the Space Coasts’ leading marketing agencies for a wide range of B2C and B2B businesses.
2017 Space Coast American Advertising Federation ADDY Awards won by LOOK Marketing.
BEST OF DIGITAL – BRP INC. Sea-Doo Watercraft – T-RIXX video
Judges noted this piece was a great use of leveraging a social media trend with great creative while seamlessly blending in key product features through the story telling. The video incorporated the 2016 trending T-REXX costume social media phenomenon with chase and later friendship of a caveman and a T-REXX on the new Sea-Doo TRIXX watercraft.
JUDGES CHOICE – Route 1 Motorsports – Route 1 Groundbreaking
Judges noted the objective of producing a remarkable groundbreaking event was effectively achieved from invitations to actual event production and post event leveraging via earned media and boosted social media video.
2017 GOLD ADDY – Out of Home Installation – BRP Inc. (Can-Am, Sea-Doo, Spyder) – Club BRP Orlando, International Dealer Meeting Showroom
2017 GOLD ADDY – Event – Route 1 Motorsports – Route 1 Groundbreaking
2017 GOLD ADDY – Event – Sea-Doo Watercraft – #SEADOOBEACHPARTY Press Event
2017 GOLD ADDY – Film/Video/Sound Branded Content, :60 seconds or less – Sea-Doo Watercraft – TRIXX or TREAT
2017 GOLD ADDY – Film/Video/Sound Branded Content, More than :60 seconds Sea-Doo Watercraft – T-RIXX
2017 SILVER ADDY – Logo Design, – LOOK Marketing Word Mark
2017 SILVER ADDY – Card, Invitation or Announcement – Sea-Doo Watercraft #SEADOOBEACHPARTY Press Event Invitation
2017 SILVER ADDY – Film/Video/Sound Branded Content, More than :60 seconds BRP Inc./Sea-Doo Watercraft – Racing the Sun
2017 SILVER ADDY – Internet Commercial – Sea-Doo Watercraft – #SEADOOBEACHPARTY Press Event
LOOK Marketing, LLC is a multi-faceted Creative Agency that builds strategic Marketing Communications plans for both international and national clients. Based on Florida’s Space Coast, LOOK’s integrated services extend from public relations, social media management, and video production, to experiential marketing and merchandising design for a variety of B2B and B2C brands. Clients include BRP, Sea-Doo watercraft, Ski-Doo snowmobiles, Can-Am off-road, and Can-Am Spyder, Evinrude Propulsion, BMW Motorrad US, Arnott Motorcycle Air Suspension, Red Bull North America, Rec Boat Holdings, The Burger Place, and Melbourne Central Catholic High School.
Dec 03 2015
It’s scary. It’s such an uncomfortable situation.
Growing a business, buying a building, taking your driving test, going on a first date…they all involve a heightened level of emotions, all of them. At some point, at some level, one of those emotions is fear – being scared – and thinking about the possible negative outcomes of a decision or action. Being scared of failure.
Being scared is normal. It’s good to realize fear yet if you give it too much space it can paralyze you…or your business. The manner in which you react to being scared is what separates you from growing and progressing or stagnating and becoming obscure. You can sit back and watch the action from a Space Coast park bench, safe from everybody or jump into the middle of the action where you can see, smell, touch and feel everything and everybody can see, smell, touch and feel you (and your brand).
Two clichés come to mind when talking about playing it safe or pushing forward.
“The best things in life happen outside of your comfort zone.”
Scared of having a baby? Scared of buying your first house? Scared of jumping from the high board? Scared to swing at a curveball? Sure, but once you get past the fear and do it, it’s great. You just did something and controlled the outcome.
Take this to business. Are you scared of quitting your job to go to a new job? Scared of changing vendors? Scared of new technology? Scared of going on your own? Scared of new processes? Advertising more? New markets? Expanding? Firing? Hiring? These are all things that are scary to some level but necessary for growth. You can obviously lower the fear level with education and preparation but there is still that sense of fear that raises your heart rate when it’s time to make the final call. Or you can go the other route and do nothing and wait for something to happen.
This brings us to our second favorite cliché. We love this one as it comes from the brilliance of legendary college football coach Lou Holtz. Coach Holtz was one of the greatest pep talk speakers of all time in the locker room and now a mega popular motivational speaker in business world.
“Your business is like a tree, it’s either growing or dying,”explains Holtz. It really is that simple. Bottom line is you can’t do nothing.
It’s okay to be scared. Look at the situation, put your business in the best position to succeed and charge on. No matter what do something, the discomfort will pass and the bliss of success will take its place.