Mar 04 2018
LOOK Marketing was recognized by the American Advertising Federation Space Coast Chapter with two 2018 ADDY awards for its video production and interactive branded content. The winning project was produced for client Sea-Doo, partnering with Boating Magazine titled “Summer Spring.”
Produce and publish via digital platforms a branded content video. The feature article and video should showcase how easy it is to have ‘one fun day’ with Sea-Doo watercraft.
Branded Content Project Strategy
LOOK Marketing would leverage the topical ‘record heat’ of summer through a branded video. The LOOK produced video would highlight the experience of escaping the summer heat by riding Sea-Doo watercraft at Florida’s refreshing and picturesque Silver Springs. That video would then be shared on the media partner’s digital platforms including Facebook and their website. Then Sea-Doo would share the posted video on their Facebook page.
Follow a young family as they explore Silver Springs, Florida, where they show you that even in a more laid-back setting your PWC can still give you an escape from the everyday.
You get to see the family enjoying the peacefulness of the springs by exploring the crystal-clear waterways at a much more tranquil pace. This helps them to enjoy snacks and take a peek at the marine and wildlife life along the way.
The laid-back environment allows them to spend some quality time as a family as well as giving them an opportunity to relax at the nearest tree branch while having some fun, making memories and cooling off. What better way to beat the heat then a day on the water!
Sea-Doo and Boating Magazine shared the branded content video on Facebook, reaching over 677,000 fans between the two pages. Boating Magazine additionally published a companion article on their website.
ADDY: Film/Video/Sound Branded Content More than :60 seconds
ADDY: Online/Interactive Branded Content & Entertainment
LOOK’s awards and accomplishments.
Oct 29 2017
Video Production: Route 1 Motorsports’ Dealership
In this four-part series of social videos, we crafted an engaging story that visually narrated the exciting moments experienced as client Route 1 Motorsports saw their dream – of expanding their business with the construction of a new powersports showroom and dealership – become reality.
The primary focus of the overarching video story centered on events that unfolded during two key points in the realization of their dream. The first, was the press event we produced to bring media attention to Route 1 Motorsports as they broke ground on the site of their new mega-dealership location. The second – which resulted in the final three videos of the series, documented the exhilarating moments from beginning to end as their vision for the new Southern Brevard County dealership took shape.
Social Video Engagement Makes Impact
Below are the videos that LOOK Marketing produced and were subsequently published to Route 1 Motorsports Facebook page and shared with over two thousand of their fans on that social channel. Combined all four videos, generated over 25,000 views and substantial buzz in the local community.
Ground Breaking Press Event
The first video in the series captured the thrilling, emotion-filled ground breaking press event day as the owners, Willy Carmine and Kellie Wright, broke ground at the site of their new facility near Malabar, Florida.
Leveraging Video Production Technology
In addition to our standard video production equipment, we also utilized our video drones to record sweeping aerial views of the massive lot and obtain footage of the lively show that kicked off the official groundbreaking ceremony.
Facebook Video Results
On social, this video garnered 14,536 views.
Facility Construction Progress Reports
The last three videos in the series, followed the building process from start to finish marking significant construction project milestones along the way. The visual progression was shared with Facebook fans to keep them:
- Informed of the facility build.
- Engaged with the brand during the nearly year-long construction.
Leveraging Video Production Technology
For these construction progress report videos, we once again used a combination of traditional video production and drone videography to capture the full visual story.
Facebook Video Results
Combined these three videos had nearly 11,000 views.
Jul 04 2017
Video production can break down barriers. One of the barriers to purchase and re-purchase recreational products is for the consumer to carve out time in their busy schedules to enjoy the use of the product – be it boats, motorcycles, off road vehicles, bicycles, snowmobiles, personal watercraft, etc.
The reality is, a memory of a lifetime usually takes place in a short moment. Our most recent web video campaign for client Sea-Doo showcases how you, and your family and friends, can have more fun in one fun-filled, action packed, epic adventure day on your rec product than in a month or summer of the ordinary. These branded content videos showcase the value of how living the Sea-Doo Life, even if only one day, can be worth every penny.
This series will include five videos. Two of the videos have been published on Sea-Doo’s social channels – as of July 4th. The first featuring social media superstar, teen heart throb, and handlebar athlete Hayes Grier who lives on Lake Norman in North Carolina. Hayes shows how he and his buddies have One Fun Day. His family and friends live the Sea-Doo Life lake front style using the recreational segment models of the Sea-Doo line.
The second video production is performance model focussed and was strategically scheduled to post leading into the July 4th time frame to inspire true independence with wounded military veteran and professional athlete Anthony Radetic. Radetic and his family travel together to various personal watercraft races around the US and world. This allows them to spend quality time together and supports Anthony’s drive to be independent, free of his wheelchair, while feeding his competitive spirit.
This is the perfect July 4th story for the Sea-Doo brand. Enjoy One Fun Day with the Radetic Family
Follow Sea-Doo Social Media to see the next three ‘One Fun Day’ videos and learn how Fun runs in the Sea-Doo family.
Feb 12 2017
February 13, 2017 – LOOK Marketing adds to the string of ADDY Best of Awards by winning 2017 Best Of Digital and Judges Choice awards extending the Melbourne, Florida-based advertising agency’s string of receiving top honors to three consecutive years. The Space Coast American Advertising Federation recognizing the best strategic creative in a wide variety of advertising mediums through the nation wide ADDY awards program. LOOK Marketing won the Space Coast Ad Federation’s Best of Show award in 2015 and 2016 and continues to add to the award count with Five Gold ADDYs and Four Silver ADDYs in 2017 for a variety of clients in a diverse list of categories.
LOOK Marketing focuses on integrated, strategic messaging through consistent and creative branding that surpasses clients’ objectives. Through the work flow process of objective defining, strategy building and flawless tactical execution LOOK is renown in the powersports and marine industries and has become one of the Space Coasts’ leading marketing agencies for a wide range of B2C and B2B businesses.
2017 Space Coast American Advertising Federation ADDY Awards won by LOOK Marketing.
BEST OF DIGITAL – BRP INC. Sea-Doo Watercraft – T-RIXX video
Judges noted this piece was a great use of leveraging a social media trend with great creative while seamlessly blending in key product features through the story telling. The video incorporated the 2016 trending T-REXX costume social media phenomenon with chase and later friendship of a caveman and a T-REXX on the new Sea-Doo TRIXX watercraft.
JUDGES CHOICE – Route 1 Motorsports – Route 1 Groundbreaking
Judges noted the objective of producing a remarkable groundbreaking event was effectively achieved from invitations to actual event production and post event leveraging via earned media and boosted social media video.
2017 GOLD ADDY – Out of Home Installation – BRP Inc. (Can-Am, Sea-Doo, Spyder) – Club BRP Orlando, International Dealer Meeting Showroom
2017 GOLD ADDY – Event – Route 1 Motorsports – Route 1 Groundbreaking
2017 GOLD ADDY – Event – Sea-Doo Watercraft – #SEADOOBEACHPARTY Press Event
2017 GOLD ADDY – Film/Video/Sound Branded Content, :60 seconds or less – Sea-Doo Watercraft – TRIXX or TREAT
2017 GOLD ADDY – Film/Video/Sound Branded Content, More than :60 seconds Sea-Doo Watercraft – T-RIXX
2017 SILVER ADDY – Logo Design, – LOOK Marketing Word Mark
2017 SILVER ADDY – Card, Invitation or Announcement – Sea-Doo Watercraft #SEADOOBEACHPARTY Press Event Invitation
2017 SILVER ADDY – Film/Video/Sound Branded Content, More than :60 seconds BRP Inc./Sea-Doo Watercraft – Racing the Sun
2017 SILVER ADDY – Internet Commercial – Sea-Doo Watercraft – #SEADOOBEACHPARTY Press Event
LOOK Marketing, LLC is a multi-faceted Creative Agency that builds strategic Marketing Communications plans for both international and national clients. Based on Florida’s Space Coast, LOOK’s integrated services extend from public relations, social media management, and video production, to experiential marketing and merchandising design for a variety of B2B and B2C brands. Clients include BRP, Sea-Doo watercraft, Ski-Doo snowmobiles, Can-Am off-road, and Can-Am Spyder, Evinrude Propulsion, BMW Motorrad US, Arnott Motorcycle Air Suspension, Red Bull North America, Rec Boat Holdings, The Burger Place, and Melbourne Central Catholic High School.
Dec 17 2015
We know we have something good at LOOK Marketing when we can’t wait for the second we can share it with the world. LOOK produces content and a big portion of that is web videos. In 2015 we shot roughly 5.5 terabits of imagery and from it produced and published 86 videos for our clients, with a few of them being for our own self promotion. All of them generated engagement but there are always a few that stand out as our favorites. Today we posted a definite top three favorite, The Next Level of Present Delivery.
This video for our main client Sea-Doo is joined by, “Lake Hawaii” for Four Winns Boats and, “The Science of Fun” as our top-three for 2015. Our friends at Fiction played major roles in the production of the later two while “SantaDoo” 2016 was kept completely in-house with four of our spark plugs making it happen. This was shot and edited in one day and was by far the lowest budget shoot project of this year’s favorites, but arguably the most fun.
Merry Christmas from LOOK and special thanks to Ted “Santa” McKercher, Elf #1 Ryan Gros, and Elf #2 Mark Quavillon for enduring wearing their costumes for over an hour in 85 degree weather on an abnormally busy day at the Grant, Florida boat ramp. #BESEEN in 2016.