LOOK Marketing Services Strategic Planning Process

This is LOOK

We are an award-winning marketing agency with a passion for making our clients superstars.

We are a trusted partner that delivers creative and innovative solutions to address our clients most challenging marketing problems.

We believe strong relationships are the foundation for great success, and we love teaming with partners that share our enthusiasm, passion, courage, and endless drive to be the very best.

Meet the Team

Our Creative Minds

Tim McKercher


Tim successfully leverages his decades of experience in marketing, public relations, branding, event production, photo and video production to create award-winning campaigns. As the President of LOOK Tim has followed his passions and helps premium brands in the powersports, marine, and lifestyle markets become elite in their space. Tim is a graduate of the the University of Central Florida School of Business with a Marketing degree and Minor in Public relations from the UCF School of Communications. #GoKnights #ChargeOn
Passionate about all things that move you physically and emotionally, Tim can be found driving something around his hometown of Melbourne, Florida. He spends time beachside with his wife Michele, son Tyson, daughter Tia and two dogs. He enjoys a variety of sports. Prior to entering the business world, He was a globe-trotting, championship chasing personal watercraft racer and stuntman. Tim loves an exciting challenge – like the time he crossed the iceberg lane Bering Straits aboard a Sea-Doo touching down in Russia for a National Geographic story.

Michele Chenard

Director of Visual Merchandising

Michele is an award-winning and acclaimed designer known for her “eye for design.” Her expertise is in art directing photoshoots, visual merchandising, trade show, retail and event design. With over a decade of experience working with high-end brands, Michele has honed her creative talent for delivering luxurious, premium design experiences as a critical aspect of the experiential marketing process.
Hailing from Quebec City, Canada, Michele has made the idyllic beachside town of Melbourne Beach her new hometown. Michele is an effervescent, artistically gifted creative with serious organizing skills – a lovely feature of her perfectly balanced right-left brain mix. She loves being with her family, playing outdoors with daughter Tia and running – if there’s a race nearby, you can be assured Michele is running in it.

Mike Longman

Marine PR and Events Manager

Mike brings a lifelong passion to the water and proven marine industry leadership. He will support LOOK’s global, industry-leading recreational boating clients in the generation of earned media storytelling and strategic experiential event execution. Mike is an accomplished marketing and communications professional. He has a passion for words, people, and life on the water. Leveraging close to a decade of experience in the marine industry, Mike crafts unique stories and experiences that connect audiences with brands and communities. Mike is the recipient of Boating Industry’s 2018 40 Under 40 recognition. His event activation for SeaDek at the 2020 Miami International Boat Show was named Best of Show – Marine Accessories Display by the NMMA.
As a longtime resident of Florida’s Space Coast, Mike’s best days are spent boating, fishing, SCUBA diving, and exploring the Indian River Lagoon and adjacent offshore waters with his family. He currently resides in Melbourne Beach, FL with his wife Patti and daughter Hazel. He's a true waterman. Mr. Longman is a graduate of the University of Florida and will be bringing the gator chomp to all projects #GoGators

Tommy Strahlo

Operations & Logistics Manager

Thomas, 'Tommy' has experience with every aspect of watersports, customer service, logistics, and entertaining the masses. He has been with LOOK one way or another since 2013. First as on-camera talent and becoming an integral spark plug in our event marketing and video production projects. He brings the youthful energy and attitude to lighten any situation. And enough decades of life to manage any on-location curveball. Having hauled $100K prototype vehicles across the country multiple times, Thomas is a trusted logistics tactician and clients and customers always leave smiling when in the same proximity.     
The ultimate family man, Tommy spends the majority of his personal time carting his two older sons to baseball practice and games. And recently added the third little Strahlo this past fall. A regular to take trips to the Florida Keys in the summer and the Carolina mountains in the winter, family comes first with Tommy. Including the support of his fiancé Nicole and her projects of sending big rockets into space for NASA.

Steve Vega

Powersports Dealer Network Support

Steve brings a lifetime of passion and experience in powersports to our marketing engine. He has worked in every aspect of the motorcycle and powersports business. First beginning wrenching and learning the service side leading to becoming a powersports dealership sales manager. Recently he has been a Dealer Support Specialist helping powersports dealership with every aspect of their business. Now he leads our special off-road agriculture and commercial event and engagement programs for client BRP/Can-Am.
Steve spends his spare time with his very artistic daughter and enjoying the fun of South Florida. His passion for wheels carries late after the 5 o'clock whistle blows Steve is actively involved with the motorcycle and side-by-side scene of Florida.

Pauline Gilliam

Senior Merchandising Specialist

Known for her unwavering commitment to excellence in design, Pauline never accepts anything less than perfect in her retail design projects. Her expertise is in point of sale, retail design, visual merchandising and design project management. She has over 30 years of experience in the consumer design realm, and has a very thorough understanding of marketing lifestyle products.
Currently living in Texas with her family, Pauline is from the United Kingdom and had lived in Australia for several years before calling the Lone Star state home. She is always up for a challenge and loves seeing her design work transform and improve clients’ businesses.

Jeremy Schandelmayer

Event and Product Specialist

Marine industry insider, former watercraft racer and world traveler Jeremy brings his people skills and management expertise to every event. His logic first approach ensures our consumer experiential rides, media events, and trade show activations are first class, safe, and memorable. His smile and positive energy is contagious and his presence makes any atmosphere better.
A born and bred Floridian, Jeremy’s parents introduced him to sailing at a young age. By age five he was windsurfing, and he continues to pursue that nautical passion - sailing his 21’ NACRA sailboat and riding his personal watercraft. He's an avid mountain biking enthusiast and enjoys sporty competition. His love for athletic competition - specifically as a watercraft racer - provided him an opportunity to see the world. During his time as a professional watercraft racer he traveled the globe. His travels have taught Jeremy how to get things done no matter what the challenges.

Ted McKercher

Boat and Bike Specialist

Our go-to-guy for all things boat and bike, Ted brings a seasoned voice to the mix. Ted has a knack for effortlessly translating even the most technical details or situations into layman’s terms for non-techie consumer consumption.
The LOOK team calls him “Captain Ted MCKERCHER” – which alludes to his status as the veteran road warrior of the team and for his being a certified ‘Iron Butt’ rider, crisscrossing North America a dozen times by motorcycle and navigating thousands of miles by sea.

Mark Quavillon

Event Specialist and Idea guy

Mark is an ace at producing and managing consumer driven event marketing projects. He uses his expertise in consumer and human behavior to clearly and concisely explain the real world benefits of products and services in order to successfully convert shoppers to buyers. Mark is a graduate of the University of Central Florida with a degree in Special Education
When not working with the LOOK events team, Mark is busy building his popular surf/skate/outdoors clothing brand Villon Clothing, and has parlayed Villon to Coffee and has just opened his first brick and mortar store in Satellite Beach.



Manny represents the ethos of LOOK Marketing – which is rooted in artistic creativity and intellectual curiosity, embraces agility and stands firm to our guiding principle of always looking at integrating every angle for that perfect story that emotionally connects consumers with your brand, product or service.

Manny is a part of our culture, and you’ll find him showing up in a multitude of places beyond our office. Manny has traveled the world alongside our team. He has joined us in proudly accepting numerous prestigious awards including Best of Show ADDYs and Neptune Awards.

Manny enjoys sharing savvy marketing tips and other insightful quips via social media with the requisite selfie, of course! (He’s our social star and even has his own hashtag - #MannyMondays.)  He’s one of the most inspiring models for our Visual Merchandising team when they're dreaming up new retail and trade show design spaces.

Hanging out at photoshoots and video productions is one of his favorite things to do -  he loves being around cameras and is always working on perfecting the “look.” He certainly gets around, and if you watch carefully you may find him popping up at events we produce, and if you ask – he’d love to pose for a pic with you.

Founded by husband and wife team Tim McKercher and Michele Chenard, LOOK Marketing was built on the belief that successful marketing is defined by creating a truly immersive, memorable brand experience that results in increased sales and market share with sustainable brand equity.

Tim and Michele’ s efforts are driven by passion, an unwavering commitment to excellence and thorough dedication to LOOK’s clients (whom they consider friends as well as partners in success).

With nearly a quarter of a century of strategically marketing iconic brands, they have led their award-winning creative marketing agency in crafting compelling campaigns that utilize impactful storytelling and detailed execution to share the clients brand message in a form that resonates and engages with consumers.

Their vision of integrated marketing – one that encourages consumers to effortlessly travel through the purchase funnel and participate in the brand experience – distinguishes LOOK Marketing from other marketing agencies.

LOOK Marketing provides a comprehensive suite of marketing services including:

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