Jul 28 2020
Internship with us and Learn
LOOK Marketing is accepting ‘pitches’ for our Spring and Summer Marketing Internship. You’ll work directly with our team of Spark Plugs to develop strategies and execute tactics to help our world class clients’ engines roar. Your opportunities for real world experience are at LOOK Marketing. No cliche internship here. You’ll work on and contribute to real projects. This is not a, ‘get me coffee,’ or take out the trash semester time filler. We are looking for the Spark Plugs with fire.
LOOK is an award-winning creative idea agency that has hosted over half a dozen young marketers with paid internships. As a result, some of our LOOK internship alumni have gone on to their dream jobs. Likewise others have joined our agency engine, such as Tyler Fischer, working into full time positions at LOOK. Space Coast is our home located near downtown Melbourne, Florida and we are looking to help launch your marketing, advertising, sales, and business career with real world experience.
Be LOOK’s Spark Plug Intern
We are specialists in numerous marketing promotion and communication services and you will be immersed in our integrated efforts. Our core services involve media & public relations, content creation and video production, experiential marketing and event planning, visual merchandising design, strategic branding, and creative ideation.
Do you have fire? Can you be our newest Spark Plug? Integrity, Energy and Passion are required in that order! Our interns must motivated to work in an ever-changing environment and have the mind-set to deliver projects at an award-winning level our clients expect and deserve.
Please forward your pitch and resume for LOOK’s Spark Plug Internship to Info@look-marketing.com.
Jul 27 2020
Though different, both advertising and publicity (public relations) are essential tools in the marketing toolkit, and can work together with other marketing initiatives to meet brand objectives. We’ll take a look at what makes them different, and why Let’s start with examining how these two marketing functions are different.
How are Advertising and Public Relations Different?
Though often conflated, advertising and public relations differ on the following:
- Advertising is paid placement, while publicity generated from public relations’ activities results in editorial placement.
- Advertising is your organization telling the world that your brand, product or service is the best – the message is expressly coming from your organization and distributed through ads or commercials. Publicity (often referred to as earned media), is third parties like those in the media or digital influencers sharing some form of the message by telling the world that your brand, product or service is the best.
Messaging Control: Advertising Versus PR
They both offer benefits with regards to communicating brand or product messages to the public. They differ on extent of control with regards to what the message is, and when and where it will appear.
Advertising and Messaging
With paid placement, your organization pays to advertise on select outlets and maintains complete control of:
- The message.
- Where the message appears.
- When the message appears, and the campaigns duration.
Publicity and Messaging
With earned media, journalists, editors, news producers, bloggers, influencers and others who’ve attained trusted status with the public control:
- The message – they can interpret or change the message as they see fit.
- Where the message appears.
- When and if the message appears.
In the editorial space, there are myriad of individuals with myriad of opinions regarding your product or service therefore your business cannot directly control the message.
However, your business can certainly shape the message through strategic public relations activities. And that is where truly excellent public relations’ strategies shine, and a compelling reason to have PR pros on your side.
The Value of Publicity #lookatus