If you’re anything like us, you’ve probably noticed the flood of New Year’s advice coming from every direction. While it can be overwhelming, we believe it’s all about finding what truly resonates with your business. This year let’s skip the pressure to integrate all marketing trends in 2025 and instead focus on what makes us feel right. That can include trying something new or simply staying the course that brings us good business vibes. After all, the best goals are the ones that fit your unique rhythm.
But those frustrations aside, it’s true that the New Year is the perfect time to review your marketing plan. Review to ensure you’re meeting the moment with content and initiatives that connect with today’s consumers. It’s an opportunity to sharpen your hook so you can exceed your (hopefully lofty) goals this year. We’re no different and have seized the opportunity look at what we think will move anyone’s marketing needle from ‘Working’ to ‘Kicking ass’ in 2025.
1) Authenticity – Be Real
As enterprise marketing messages continues to overtake traditional social channels, cutting through the corporate noise will become increasingly important. Here are a few ways to beat the trend:
- Make sure whoever is managing your social media is a true expert on your product and industry. And arguably more important, be consistent. Avoid having great content for one week then nothing for two. Good, on-point content consistently shared wins your audience. If your followers realize the person posting is purely posting for clicks and not sharing substance, your credibility is guaranteed to take a hit.
- Leverage user-generated content. Product/service reviews, unboxings, and testimonials are king to connect with potential buyers. Don’t tell people why they want or need your product; let your most passionate customers do it for you for.
- Storytelling always wins. Avoid focusing on the “what” and focus on the “why”. Of the marketing trends in 2025, consumers crave experiences. Show (don’t tell) how you can make them happen.
2) A Bigger Purpose
More than ever, people crave deeper connections with brands. Younger consumers in particular feel passionately about supporting causes that align with their values. They want the brands they support to do the same. Partnerships with organizations that better the environment, aid underserved groups or help those impacted by global crisis’s are a good starting point. Ensure you take time to understand your customer base so you can support causes that resonate with them. Do you sell organic cat food? Consider supporting and/or volunteering at your local animal adoption center, and let your actions do the talking.
3) Personalized Marketing Messaging
The technology to target consumers with content and messaging that applies specifically to them has been around for a while now, and consumers are taking note of brands that aren’t putting in the effort to us it. Consumers have a finite amount of attention to give – that’s generous – and the competition for that attention is fierce. Show that you value your customer’s time by providing the most relevant, value-adding, and tailored messages possible, like group-targeted content, personalized emails, and recommendations that resonate with an individual. New AI applications make doing this easier than ever.
4) Video will Continue to be the Number 1 Source of Information
No secrets here. Video continues to eclipse all other content formats in terms of impressions and conversions. But it’s not just the format. We aren’t bashing your iPhone shooting skills, but the bar has been raised, and viewers expect content on-par with the world’s leading brands. If a staff videographer isn’t in the cards this year, consider an agency that can bring your productions from bro-grade to pro-grade.
5) Ai – Artificial Intelligence
Call it what you will — buzzword or game-changer — AI is here to stay and will continue to shape our daily lives in a big way, especially in marketing. While search engines and social platforms have quietly used AI behind the scenes for years, today’s marketers have unprecedented access to powerful tools to elevate their strategies. From familiar applications like generative AI for content creation to more advanced uses like optimizing cross-channel campaigns and automating personalized content delivery, AI is transforming how we connect with audiences. This year, take the leap into the exciting world of AI and discover how it can help you drive smarter, more impactful results for your business. – This paragraph was re-written by ChatGPT to prove the point of how good it is, the rest is all our original, authentic, human words.
Hopefully this wasn’t too much unsolicited marketing advice for one day, but seriously, now is the time to make sure your playbook is updated to meet the needs of today’s consumer. Do the marketing trends in 2025 sound like good ideas but not sure where to start? #lookatus. Our goal in 2025 is to Make You LOOK Good, so drop us a line and let’s chat.
Let’s look at making your 2025 business memorable for all the right reasons.
