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Service:
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Content Creation
Creative Photography and Video |
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Client:
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BRP Inc./Sea-Doo
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| Service: | Content Creation Creative Photography and Video |
| Client: | BRP Inc./Sea-Doo |
Create a video series telling the inspiring and passionate back stories of how Sea-Doo has positively impacted the ambassadors’ lives, with focus on them as the hero and Sea-Doo as the ‘supporting character’. The content will be produced to live on YouTube, and be leveraged on all other social platforms, in CRM campaigns, at boat shows, special events, and in dealership showrooms.
Research and understand the emotional drivers of what makes each ambassador who they are and where their passion for water and Sea-Doo stems from.
Develop a story board that steers the production while respecting authenticity, remaining flexible enough to incorporate the realities of the camera’s capture during the 2-3 day shoot.
Go to the locations that are important parts of their past and current lives and shoot there with a small, agile crew.
Follow them as they do what they do. Be real and patient; film them catching real fish.
Lace the product connection into the storyline from start to finish.
Capture their passion with the goal of bringing a tear to the viewer’s eye.
Create multiple edits and multiple formats to ensure best possible performance on the various hosting platforms.
The IBTR video series campaign is contributing to the Sea-Doo Fishing Segment, which remains the fastest growth segment in the industry, while simultaneously strengthening its market share leadership.
The Emmanuel Williams Inspired by the Rider video also won the Neptune Award from the Marine Marketers of America for Best Video of 2023 in the marine industry and American Advertising Federation District 4/Space Coast Best of Show Award. We are hopeful Bri’s video will be equally recognized when we enter it in this year’s competitions.
