| Service: | Creative Video Production |
| Client: | Four Winns Boats |
Create a video to be played at the unveiling of the new Four Winns TS222 wake surf boat powered by the Volvo Forward Drive propulsion system taking place at the Miami International Boat Show. The video must bring the unique qualities of the boat to life while the static display boat is unveiled on the show floor, followed by the video being shared on all digital brand channels.
Develop a strategically creative script that sets the surfing tone in the first 10-seconds followed by scenes focusing on key messages through authentic action.
Assemble a production team with deep experience in shooting on-water.
Shoot at a premium lake location relatable to ‘lake life’ boaters across the country that offers clear water, allowing underwater shooting to capture the Volvo Forward Drive system in action.
Cast professional surfers as talent to ensure the new boat's wake setting capabilities are maximized and shoot time is minimized.
Create a variety of edits in various formats to be shared on each of Four Winns’ social channels and those of its 400-plus dealership and/or franchise stores.
The launch event of the Four Winns TS222 was one of the highlights of the Miami International Boat Show, kicked off by the playing of the ‘Lake Hawaii’ video. The video was shared among the Four Winns dealership and/or franchise network, generating very strong immediate buzz that led to an upswing in Four Winns boat orders and sales in the very popular 22-24-foot open bow wake sport boat segment.
