| Service: | Dealership Merchandising Resets |
| Client: | BRP Inc. |
Build a well-branded, dedicated zone within each dealership and develop a strategically designed display of hard and soft goods matching season demands fitting for that specific dealership, all while creating visual consistency among all BRP dealerships. Deploy expert field merchandisers with a deep understanding of product segmentation and positioning to merchandise the space using strategic creativity without the necessity of a planogram.
Pre-plan visits with client project leads to understand current store situation and OEM sales goals.
Pre-plan visits with dealerships to comprehend showroom space, local customer demographics, inventory, and in-market trends.
Develop an adaptable on-site merchandising design planogram.
Deploy merchandising specialists to stores across the United States and Canada who are highly trained on merchandising best practices, client brand segmentation, and positioning to reset the BRP Zone display tooling with the latest hard and soft goods.
Educate in-store staff on merchandising best practices to help them maintain premium presentation between resets.
Measure sales following reset and advise client of follow up order opportunities based on fast-moving SKUs.
