| Service: | Public Relations |
| Client: | Sea-Doo Watercraft |
Following a call from David Pike on a Friday afternoon in July introducing himself, sharing his story, and plans for Good Morning America to shoot a feature on him Monday morning, contact our client with the best understanding of the opportunity’s value and gain their blessing to do whatever it takes to get him a new Sea-Doo unit, in two-days. (Love you DR!)
Replace David’s two-decade old, very weathered watercraft of another manufacturer with a new Sea-Doo model that is specifically designed for his type of use.
Call in a big favor with our local Long Island dealership owner that we have a close personal relationship with and arrange to have a new Sea-Doo uncrated, prepped and delivered by Sunday.
Go over high-level talking points with David Sunday afternoon; fortunately he is naturally well spoken.
Use the Good Morning America segment to immediately pitch other mainstream media outlets on David’s ‘beating the New York commute’ and ‘Living the Sea-Doo Life.’
Tell David’s story on Sea-Doo CRM and social media channels with a LOOK-produced video of him commuting.
Invite David to the New York City Boat Show to talk to New Yorkers about his commute adventures in the Sea-Doo booth.
372,513,657 earned media impressions through the broadcast and publishing of over a dozen feature stories in the peak of boating – and selling – season. The story focussed on how a Sea-Doo watercraft provided someone joy in an otherwise daunting commute, and allowed Daivd Pike to live his best Sea-Doo life nearly every day.
