| Service: | Experiential Event Marketing & Logistics |
| Client: | Can-Am On-Road |
1) Support the Can-Am dealer franchise network, generating repeat sales among current Can-Am Spyder owners and converting current two-wheel motorcycle owners and newly licensed three-wheel riders into new Can-Am three-wheel vehicle owners.
2) Provide product sales coaching to Can-Am dealer franchise staff to elevate their Can-Am brand loyalty, ensuring they have the knowledge and insights to provide their customers with the best possible buying experience.
Build a logistically-sound event schedule for the client that begins in late-winter and ends mid-summer, starting in the sunbelt and working north as the weather warms, finishing before the new model year announcements are made in late August.
Focus the events on Thursday - Saturday with Wednesday dedicated to cleaning and maintaining the event package and testing a strategically designed ride route, with Thursday focused on dealer staff product sales coaching.
Purchase and outfit enough event truck and trailer packages to complete the respective number of events in the time parameters designated.
Recruit, train, and retain 20 passionate, trustworthy, safety minded, engaging, handlebar-loving event specialists.
Capture all participant waivers of liability and personal information digitally via Limelight data capture services and feed into network CRM system for lead generation follow up.
Provide a ‘sign-on-the-spot’ promotional offer following their ride to incentify guests at the time they are most excited about the product.
Look at every single aspect of the effort and ask, “what can go wrong?” Then adjust and eliminate or minimize anything that could go wrong to ensure every possible step has been taken to ensure everything goes right.
Develop an event guide to be shared with each hosting dealer franchise and present that guide virtually to ensure a full understanding of the program, roles & responsibilities, and expectations.
