Product Training Increases Sales. But How?
Strategic product training and sales coaching programs turn “sales people” into product experts, improving the customer experience and boosting your bottom line. Have you ever worked with a salesperson on a significant purchase, only to realize they didn’t really understand much about what they were selling you? How did it make you feel about completing […]
Are trade shows more relevant than ever? Take a LOOK.
When COVID effectively canned every live event on the books, we heard many people proclaim, “Trade shows were dead.” Many of the same folks enthusiastically predicted virtual events would quickly take over, saving exhibitors a ton of money and making it easy for attendees to simply jump online and connect with whoever it was they were hoping to see at the show. But nearly five years later, it’s safe to say that neither of these predictions were true.
LOOK at Event Marketing: Biketoberfest 2024
Within the motorcycle community, Daytona Beach is pretty darn close to the mecca. With two yearly events drawing hundreds of thousands of riders from across North America to the sunshine state. Two weeks that our event marketing engine roars load. Taking place in mid-October, Biketoberfest is the little brother of the infamous Bike Week, with […]
How AI told us delaying our new website was a good idea.
Redesigning the LOOK Marketing website was high on our internal business priorities last fall. It was time. Our site had functionality issues, it featured dated projects and strategic thinking that was losing relevancy. After a couple of months researching a wide variety of marketing agencies and other service providers, we had a relatively clear vision of […]