JOB POSTING – Powersports Product Trainer
Job Posting – Powersports Product Coach, help train and teach OEM dealership staff how to provide the best possible custoemr experience while selling ATV and SxS vehicles. 2-4 year, full-time salaried project.
Crafting a Winner: How LOOK Marketing’s Strategy and Story Telling Earned the 2024 King Neptune Award.
The Neptune Awards: Honoring Excellence in Boating Industry Marketing Febraury 16, 2025 – The Neptune Awards celebrate the year’s best marketing work in the $230 billion recreational boating industry. This year our long-standing client Sea-Doo Watercraft won the category of ‘Best Long Video’ for Inspired by the Rider: Bri Andrassy, produced by LOOK Marketing. LOOK’s […]
5 Marketing Trends that You Cannot Afford to Ignore in 2025
If you’re anything like us, you’ve probably noticed the flood of New Year’s advice coming from every direction. While it can be overwhelming, we believe it’s all about finding what truly resonates with your business. This year let’s skip the pressure to integrate all marketing trends in 2025 and instead focus on what makes us feel […]
Great Products Do Not Win Awards Without Strategic PR
PR brings home the hardware. A great product isn’t great until people know it’s great. And to know it’s great somebody has to tell you it’s great. That’s Public Relations. It’s award season. The best of the best are recognized for their merit and given awards for being awesome. Or they aren’t. And that sucks. […]
Are trade shows more relevant than ever? Take a LOOK.
When COVID effectively canned every live event on the books, we heard many people proclaim, “Trade shows were dead.” Many of the same folks enthusiastically predicted virtual events would quickly take over, saving exhibitors a ton of money and making it easy for attendees to simply jump online and connect with whoever it was they were hoping to see at the show. But nearly five years later, it’s safe to say that neither of these predictions were true.
LOOK at Event Marketing: Biketoberfest 2024
Within the motorcycle community, Daytona Beach is pretty darn close to the mecca. With two yearly events drawing hundreds of thousands of riders from across North America to the sunshine state. Two weeks that our event marketing engine roars load. Taking place in mid-October, Biketoberfest is the little brother of the infamous Bike Week, with […]
How AI told us delaying our new website was a good idea.
Redesigning the LOOK Marketing website was high on our internal business priorities last fall. It was time. Our site had functionality issues, it featured dated projects and strategic thinking that was losing relevancy. After a couple of months researching a wide variety of marketing agencies and other service providers, we had a relatively clear vision of […]