Pelican Trade Show Design and Activation

Service:	Trade Show Design and Merchandising
Client:	Pelican International

Pelican Trade
Design and Activation

Service:	Trade Show Design and Merchandising
Client:	Pelican International

Objective:

Cement Pelican International’s position as the global leader in the kayak industry by seamlessly showcasing their broad product offering at key trade shows to grow B2B sales.

Strategy:

Leverage the Outdoor Retailer and ICAST B2B trade shows with a booth display representative of the world’s biggest kayak manufacturer. Make an impactful branding statement, provide an inviting and professional setting to develop new business and launch new product offerings with an intelligently designed space that both optimizes a limited footprint and makes a BIG, segment-leading visual impression.

Tactics:

Build a booth that evokes the buyers for the world’s largest sporting goods retailers to say, “Yeah, we definitely want to do business with these guys.”

Leverage LOOK’s merchandising and design team to design a world-class display that conveys Pelican’s leadership standing in the industry.

Utilize innovative materials such as mirrored acrylic platforms and 3D signage to expand perceived space and reduce lighting requirements while providing maximum impact.

Create and execute a merchandising plan to display a large swath of product types cleanly and cohesively.

Continually analyze every aspect of the project to manage finite budget, space, and resources.

Manage on-site activation from start to finish, ensuring all aspects exceed expectations and space was ready for business at all times.

Results:

A trade show experience that contributed to the company’s biggest sales year in history, wowed attendees, and provided an inviting space to do business with their largest clients, such as Wal-Mart, Dick’s Sports, Academy, and others.