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Service:
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Product Training and Coaching
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Client:
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Sea-Doo Pontoon and Watercraft
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| Service: | Product Training and Coaching |
| Client: | Sea-Doo Pontoon and Watercraft |
Design an efficient tour route with centrally located training locations no more than an hour from any given dealership.
Utilize a branded event truck, fleet tow vehicles, branding elements, props, and learning tools to create an outdoor classroom environment.
Showcase and utilize up to 11 key models and manage all market-to-market logistics and transport.
Employ three product experts/coaches to deliver a training curriculum that splits classroom product training and on-water operating, handling, and docking instruction.
Convey the strengths of each platform and related technologies and how they are a best fit for specific customers through experience.
Develop a strategic curriculum that addresses research-quantified customer concerns, presented in real-life scenarios that can be easily replicated in-store.
Conduct a post-training survey to refine curriculum to provide maximum ROI for the client.
A total of 305 dealers staff were coached in selling the product by gaining first hand, real world knowledge. This led to elevated love for the brand as a whole and confidence among attendees to interact authentically with customers. Post-training event surveys showed an overwhelming benefit, with most expressing the desire for more training in the future.
