Is Holiday Brand Marketing the easiest time to be creative?
Themes should be a marketer’s best friend. How do you ensrue your brand doesn’t get lost among all the color changing led lights and inflatable raindeer? Having a solid theme makes any campaign more relevant and cohesive. Whatever your company sells, holiday brand marketing provides a pre-built theme and podium to market it. When leveraged […]
Great Products Do Not Win Awards Without Strategic PR
PR brings home the hardware. A great product isn’t great until people know it’s great. And to know it’s great somebody has to tell you it’s great. That’s Public Relations. It’s award season. The best of the best are recognized for their merit and given awards for being awesome. Or they aren’t. And that sucks. […]
Branding: Sign, Sign Everywhere a Sign
The Five Man Electrical Band’s song ‘Sign’ wasn’t exactly about branding. It was about signs everywhere ‘Blocking out the scenery Breakin’ my mind.’ That is how a lot of people feel about advertising. So how do you stand out in all the noise? A definitive and consistent branding effort. Branding goes way back… Branding is […]
Are trade shows more relevant than ever? Take a LOOK.
When COVID effectively canned every live event on the books, we heard many people proclaim, “Trade shows were dead.” Many of the same folks enthusiastically predicted virtual events would quickly take over, saving exhibitors a ton of money and making it easy for attendees to simply jump online and connect with whoever it was they were hoping to see at the show. But nearly five years later, it’s safe to say that neither of these predictions were true.
LOOK at Event Marketing: Biketoberfest 2024
Within the motorcycle community, Daytona Beach is pretty darn close to the mecca. With two yearly events drawing hundreds of thousands of riders from across North America to the sunshine state. Two weeks that our event marketing engine roars load. Taking place in mid-October, Biketoberfest is the little brother of the infamous Bike Week, with […]
Same Address, New Space
Welcome to our new space; we’re happy you found us! There’s a lot to check out, including some especially cool recent projects, photos that fire us up, and a closer LOOK at how we achieve world-class results for our partners.
Marine Marketing Pro Mike Longman Joins LOOK
LOOK Marketing welcomes Mike Longman as he joins the award-winning Florida Space Coast marketing agency as Boating PR and Events Manager.
238 events during a pandemic and look what happened
Pull the parking brake, it’s a global pandemic. Cancel events, outlaw large gatherings, and figure out how to market your goods and services in other ways. How do brands with products that center around hands-on use engage with customers? How do we continue to create experiences that stimulate the senses and create positive memories in […]
GIFTING, IT’S THE SHARES THAT COUNT
How do you take an ordinary task and make it shareable? Spinning the everyday into something remarkable is what separates thumb-swiping social media from phone spinning, turn-up the volume, “you have to see this,’ content gold. Our professional friends at Sea-Doo are committed to sharing the Sea-Doo Life with the masses and we work hard […]
BEST EVENT: SO MUCH MORE THAN DONUTS
You only get one chance to launch a New product If you tell buyers your product is good, what can you do to prove it? Produce an immersive experience. Prove to them your promises are real and better yet, let them discover it for themselves. LOOK Marketing, a Space Coast creative idea and strategic marketing […]