Themes should be a marketer’s best friend.
How do you ensrue your brand doesn’t get lost among all the color changing led lights and inflatable raindeer? Having a solid theme makes any campaign more relevant and cohesive. Whatever your company sells, holiday brand marketing provides a pre-built theme and podium to market it. When leveraged correctly, a holiday theme is instantly relevant and can make your brand memorable at the right time.
To ensure your brand doesn’t create a campaign resembling Family Christmas Vacation, be strategic while embracing Frosty, a cupid, the Easter Bunny, or Frankenstein. While the holiday is relevant timewise you have to lace your brand experience into the holiday theme seamlessly. Are you creating your own holiday story? The difference matters. Themes not only create a memorable brand message, but also resonate deeply with consumers, enhancing engagement and and making your brand more memorable. Here are a few hot takes on why using themes helps to get the most holiday cheer out of your holiday brand marketing punch.
1. Themes Help Create Emotional Connections
The holidays are a time for almost everyone to embrace family, relationships, and reflection on the year gone by. Whether it’s positioning your product in a wintery scene, a festive celebration, or a home amongst family, the right theme can tap into the feelings and memories associated with the season, making your brand more relatable and memorable.
As a Florida-based agency, we can’t help but give credit to our go to grocery store that arguably gives us the good feels better than anybody with their holiday campaigns: Publix Supermarkets. If you don’t shed at least a small tear from this one, you are officially a cyborg and can skip the rest of this blog. We’ll cry for you.
2. Themes Cultivate Creative Brand Marketing Campaigns
Themes provide a framework for creative ideas and campaigns. During the holiday season, themes can help foster a sense of community among consumers. Brands should create campaigns that use their products to convey the sentiments of the season, while weaving their own narrative to own the story. This not only engages customers, but also builds a community around shared values and experiences.
Here are a couple of videos we produced for Sea-Doo a few years back that showcased their new 300hp model followed by their new fishing watercraft model as Santa’s waterfront sleigh.
3. Themes Can Enhance Brand Recognition
During the holidays, consumers are inundated with advertisements and marketing messages. However, by capitalizing on the theme, you can differentiate your brand using the memorable aspects of your product or service to set your mesage apart from the rest, reinforcing brand identity. When all elements—from visuals to messaging—align with a central theme, it creates a recognizable brand image that consumers can easily identify. This consistency helps to build trust and loyalty.
Here is one of our recent favorites. It’s smart as it resonates with a wide range of demographics. Young people like it because it’s ‘retro’ and mature audiences recognize Santa… and maybe event have a falshback, in a good way. And the product is seemlessly used throughout the story.
With the holiday season fully underway, think about how you can capitalize on the seasonal energy to creatively elevate your brand. In a world where consumers are constantly bombarded with messaging, leveraging a strong theme to be the gift your customers want to open first, rather than the set of socks in the toes of their stocking.
Ho Ho Ho #lookatus
