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Service:
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Experiential Event Production
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Client:
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Sea-Doo Pontoon Boats / Manitou Pontoon Boats
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| Service: | Experiential Event Production |
| Client: | Sea-Doo Pontoon Boats / Manitou Pontoon Boats |
Generate added awareness for the new Sea-Doo Switch pontoon and new Manitou Explorer pontoon boats at North America’s premier boat show, proving product performance and capability claims for low-funnel customers.
Leverage the indoor Sea-Doo and Manitou presence at the Miami International Boat Show (MIBS) convention center by creating a real world, on-water extension of the brand experience, providing an on-water VIP-style test drive opportunity. Activate a test drive event with three Sea-Doo Switch pontoon boat models and three Manitou Explore pontoon models staffed by a team of highly professional and engaging boating experts.
Design a floating Miami-chique lounge rich in class but deliberately on-brand as a check-in location and sales hub.
Transport and stage three Sea-Doo Switch pontoon boats and three Manitou pontoons at Sea-Isle Marina, the in-water location of MIBS. Utilize branding elements on docks and surrounding space to create an immersive atmosphere known as ”Toon Town”.
Staff event with six expert boat captains, two check-in hosts, and two dedicated dockhands to provide a safe, seamless demo experience. All staff well-versed in key product messages with a priority on safety and professionalism above all else.
Take attendees on a scenic and safe 45 minute sea trial on the Intracoastal Waterway alongside the Miami skyline, performing planned maneuvers and demonstrations to strategically highlight vessel features and capabilities.
Leverage having Manitou’s hero products in the waters of the world’s largest boating market to capture photo and video content for live and future social media use.
With the experience designed for end-to-end efficiency, we provided on-water demonstrations for 269 guests, with a total of 89 trips in five days. That’s 269 people exposed to the Sea-Doo and Manitou life who left the show energized to make their own boating memories on BRP products. The effort also helped Manitou surpass its end-of-show sales target by seven units.
