Video production can break down barriers. One of the barriers to purchase and re-purchase recreational products is for the consumer to carve out time in their busy schedules to enjoy the use of the product – be it boats, motorcycles, off-road vehicles, bicycles, snowmobiles, personal watercraft, etc.
The reality is, that a memory of a lifetime usually takes place in a short moment. Our most recent web video campaign for client Sea-Doo showcases how you, and your family and friends, can have more fun in one fun-filled, action-packed, epic adventure day on your rec product than in a month or summer of the ordinary. These branded content videos showcase the value of how living the Sea-Doo Life, even if only one day, can be worth every penny.
This series will include five videos. Two of the videos have been published on Sea-Doo’s social channels – as of July 4th. The first featured social media superstar, teen heartthrob, and handlebar athlete Hayes Grier who lives on Lake Norman in North Carolina. Hayes shows how he and his buddies have One Fun Day. His family and friends live the Sea-Doo Life lakefront style using the recreational segment models of the Sea-Doo line.
The second video production is performance model focussed and was strategically scheduled to post leading into the July 4th time frame to inspire true independence with wounded military veteran and professional athlete Anthony Radetic. Radetic and his family travel together to various personal watercraft races around the US and the world. This allows them to spend quality time together and supports Anthony’s drive to be independent, free of his wheelchair while feeding his competitive spirit.
This is the perfect July 4th story for the Sea-Doo brand. Enjoy One Fun Day with the Radetic Family
Sea-Doo – ‘One Fun Day’ with Anthony Radetic and Family from LOOK Marketing on Vimeo.
Follow Sea-Doo Social Media to see the next three ‘One Fun Day’ videos and learn how Fun runs in the Sea-Doo family.
