Great Products Do Not Win Awards Without Strategic PR
PR brings home the hardware. A great product isn’t great until people know it’s great. And to know it’s great somebody has to tell you it’s great. That’s Public Relations. It’s award season. The best of the best are recognized for their merit and given awards for being awesome. Or they aren’t. And that sucks. […]
Branding: Sign, Sign Everywhere a Sign
The Five Man Electrical Band’s song ‘Sign’ wasn’t exactly about branding. It was about signs everywhere ‘Blocking out the scenery Breakin’ my mind.’ That is how a lot of people feel about advertising. So how do you stand out in all the noise? A definitive and consistent branding effort. Branding goes way back… Branding is […]
Are trade shows more relevant than ever? Take a LOOK.
When COVID effectively canned every live event on the books, we heard many people proclaim, “Trade shows were dead.” Many of the same folks enthusiastically predicted virtual events would quickly take over, saving exhibitors a ton of money and making it easy for attendees to simply jump online and connect with whoever it was they were hoping to see at the show. But nearly five years later, it’s safe to say that neither of these predictions were true.
LOOK at Event Marketing: Biketoberfest 2024
Within the motorcycle community, Daytona Beach is pretty darn close to the mecca. With two yearly events drawing hundreds of thousands of riders from across North America to the sunshine state. Two weeks that our event marketing engine roars load. Taking place in mid-October, Biketoberfest is the little brother of the infamous Bike Week, with […]
How AI told us delaying our new website was a good idea.
Redesigning the LOOK Marketing website was high on our internal business priorities last fall. It was time. Our site had functionality issues, it featured dated projects and strategic thinking that was losing relevancy. After a couple of months researching a wide variety of marketing agencies and other service providers, we had a relatively clear vision of […]
Publicity Value, Why It’s Better Than Advertising
Though different, both advertising and publicity (public relations) are essential tools in the marketing toolkit, and can work together with other marketing initiatives to meet brand objectives. We’ll take a look at what makes them different, and why Let’s start with examining how these two marketing functions are different. How are Advertising and Public Relations […]
Facebook Ad Tactic: Use Their Words
If you are looking for a way to improve your Facebook advertising, LOOK Marketing discovered a very cool tactic that will help make stronger customer connections. We’re going to show you how your customers are going to write your next Facebook ad for you, and it’s going to kill it. You’re going to LOOK and […]
LOOK Marketing Wins 4th Marine Marketers of America Neptune Award for Best B2B Marketing
LOOK Marketing was awarded their fourth Neptune Award by the Marine Marketers of America during the recent 2018 Miami International Boat Show. LOOK Marketing received the award for Best B2B Marketing for the excellent work performed for the Club BRP/Sea-Doo Dealer Test Ride Experience. The experiential event resulted in the highest wholesale orders of Sea-Doo watercraft in over a decade.
Behind The Scenes: Motorcycle Photography for Arnott
Making the marketing magic happen! A glimpse behind the camera with a few out-takes from photo shoots we produced for Florida-based client Arnott Motorcycle Air Suspension. LOOK Marketing’s founder Tim McKercher (learn more about Tim here) is an avid motorcyclist – he owns a Ducati Monster G20 and a few other motorcycles.
Integrated Digital Marketing from an Intern’s LOOK
This is a first-person perspective from our summer 2017 intern Tyler Fischer, a Business major from Florida State University. LOOK threw Fischer into the deep end of the social media and digital marketing pool and he didn’t flounder for a second. Here is his take on his summer in Melbourne, Florida with LOOK Marketing. […]