5 Marketing Trends that You Cannot Afford to Ignore in 2025

If you’re anything like us, you’ve probably noticed the flood of New Year’s advice coming from every direction. While it can be overwhelming, we believe it’s all about finding what truly resonates with your business. This year let’s skip the pressure to integrate all marketing trends in 2025 and instead focus on what makes us feel […]
Is Holiday Brand Marketing the easiest time to be creative?

Themes should be a marketer’s best friend. How do you ensrue your brand doesn’t get lost among all the color changing led lights and inflatable raindeer? Having a solid theme makes any campaign more relevant and cohesive. Whatever your company sells, holiday brand marketing provides a pre-built theme and podium to market it. When leveraged […]
Great Products Do Not Win Awards Without Strategic PR

PR brings home the hardware. A great product isn’t great until people know it’s great. And to know it’s great somebody has to tell you it’s great. That’s Public Relations. It’s award season. The best of the best are recognized for their merit and given awards for being awesome. Or they aren’t. And that sucks. […]
Branding: Sign, Sign Everywhere a Sign

The Five Man Electrical Band’s song ‘Sign’ wasn’t exactly about branding. It was about signs everywhere ‘Blocking out the scenery Breakin’ my mind.’ That is how a lot of people feel about advertising. So how do you stand out in all the noise? A definitive and consistent branding effort. Branding goes way back… Branding is […]
Are trade shows more relevant than ever? Take a LOOK.

When COVID effectively canned every live event on the books, we heard many people proclaim, “Trade shows were dead.” Many of the same folks enthusiastically predicted virtual events would quickly take over, saving exhibitors a ton of money and making it easy for attendees to simply jump online and connect with whoever it was they were hoping to see at the show. But nearly five years later, it’s safe to say that neither of these predictions were true.
LOOK at One Word Answer Friday: Business Efficiency

It’s a busy time for LOOK as we enter 2016. We are assisting with PR and event leveraging at North America’s largest boat shows, planning some big event marketing and big time visual merchandising projects and immersing our newest spark plug and social media specialist, Carmen Natschke into our world.
Go Ahead, Be Scared, It’s Part of Growing Your Business

It’s scary. It’s such an uncomfortable situation.
Growing a business, buying a building, taking your driving test, going on a first date…they all involve a heightened level of emotions, all of them. At some point, at some level, one of those emotions is fear – being scared – and thinking about the possible negative outcomes of a decision or action. Being scared of failure.