Publicity Value, Why It’s Better Than Advertising
Though different, both advertising and publicity (public relations) are essential tools in the marketing toolkit, and can work together with other marketing initiatives to meet brand objectives. We’ll take a look at what makes them different, and why Let’s start with examining how these two marketing functions are different. How are Advertising and Public Relations […]
LOOK Scores Coverage on Fox and Friends for Sea-Doo!
Kicking off the summer season with some awesome public relations coverage for our client Sea-Doo on America’s number one rated morning cable show with an audience of nearly 2 million – Fox and Friends! And to make this an even sweeter media relations win, Fox and Friends provided over one minute of on-camera coverage discussing Sea-Doo’s popular 2017 SPARK TRIXX.
PR Scoop! ABC News Reports on Client Sea-Doo’s 2017 Lineup
We’re thrilled to have secured a huge public relations win for our client BRP Sea-Doo at the New York Boat Show! ABC News’ Charli James interviewed LOOK Marketing’s founder and Sea-Doo watercraft expert Tim McKercher about the 2017 SPARK TRIXX. With this publicity driven coverage, Sea-Doo’s 2017 product lineup was shared with an online audience of nearly 20 million people. (Interview starts at 20:02.)