Can-Am Show in a Box
Can-Am Show in a Box Service: Event Marketing Client: Can-Am Off-Road Can-Am Show in a Box Service: Event Marketing Client: Can-Am Off-Road Objective: Generate awareness and grow familiarity of the utility segment of the Can-Am off-road brand and products in key markets with high market share growth opportunities, with Florida as the primary focus. Strategy: […]
Can-Am Experience
Can-Am Experience Service: Experiential Event Marketing & Logistics Client: Can-Am On-Road Can-Am Experience Service: Experiential Event Marketing & Logistics Client: Can-Am On-Road Objective: 1) Support the Can-Am dealer franchise network, generating repeat sales among current Can-Am Spyder owners and converting current two-wheel motorcycle owners and newly licensed three-wheel riders into new Can-Am three-wheel vehicle owners. […]
ToonTown – Miami International Boat Show
ToonTown Miami International Boat Show Service: Experiential Event Production Client: Sea-Doo Pontoon Boats / Manitou Pontoon Boats ToonTown Miami International Boat Show Service: Experiential Event Production Client: Sea-Doo Pontoon Boats / Manitou Pontoon Boats Objective: Generate added awareness for the new Sea-Doo Switch pontoon and new Manitou Explorer pontoon boats at North America’s premier boat […]
Marine Marketing Pro Mike Longman Joins LOOK
LOOK Marketing welcomes Mike Longman as he joins the award-winning Florida Space Coast marketing agency as Boating PR and Events Manager.
238 events during a pandemic and look what happened
Pull the parking brake, it’s a global pandemic. Cancel events, outlaw large gatherings, and figure out how to market your goods and services in other ways. How do brands with products that center around hands-on use engage with customers? How do we continue to create experiences that stimulate the senses and create positive memories in […]
Publicity Value, Why It’s Better Than Advertising
Though different, both advertising and publicity (public relations) are essential tools in the marketing toolkit, and can work together with other marketing initiatives to meet brand objectives. We’ll take a look at what makes them different, and why Let’s start with examining how these two marketing functions are different. How are Advertising and Public Relations […]
GIFTING, IT’S THE SHARES THAT COUNT
How do you take an ordinary task and make it shareable? Spinning the everyday into something remarkable is what separates thumb-swiping social media from phone spinning, turn-up the volume, “you have to see this,’ content gold. Our professional friends at Sea-Doo are committed to sharing the Sea-Doo Life with the masses and we work hard […]
BEST EVENT: SO MUCH MORE THAN DONUTS
You only get one chance to launch a New product If you tell buyers your product is good, what can you do to prove it? Produce an immersive experience. Prove to them your promises are real and better yet, let them discover it for themselves. LOOK Marketing, a Space Coast creative idea and strategic marketing […]
How An NYC Commute Won “Best Public Relations”
Public Relations is the marketing communications art of having people tell your story to audiences of people that you want to hear it. There’s science and best practices behind good PR and there’s also knowing what’s a questionable seed of an opportunity and fertilizing it properly to watch it grow it into a redwood forrest. […]
Facebook Ad Tactic: Use Their Words
If you are looking for a way to improve your Facebook advertising, LOOK Marketing discovered a very cool tactic that will help make stronger customer connections. We’re going to show you how your customers are going to write your next Facebook ad for you, and it’s going to kill it. You’re going to LOOK and […]