July 4th Is ONE FUN DAY, More For Some Than Others
Video production can break down barriers. One of the barriers to purchase and re-purchase recreational products is for the consumer to carve out time in their busy schedules to enjoy the use of the product – be it boats, motorcycles, off road vehicles, bicycles, snowmobiles, personal watercraft, etc.
LOOK Scores Coverage on Fox and Friends for Sea-Doo!
Kicking off the summer season with some awesome public relations coverage for our client Sea-Doo on America’s number one rated morning cable show with an audience of nearly 2 million – Fox and Friends! And to make this an even sweeter media relations win, Fox and Friends provided over one minute of on-camera coverage discussing Sea-Doo’s popular 2017 SPARK TRIXX.
PR Scoop! ABC News Reports on Client Sea-Doo’s 2017 Lineup
We’re thrilled to have secured a huge public relations win for our client BRP Sea-Doo at the New York Boat Show! ABC News’ Charli James interviewed LOOK Marketing’s founder and Sea-Doo watercraft expert Tim McKercher about the 2017 SPARK TRIXX. With this publicity driven coverage, Sea-Doo’s 2017 product lineup was shared with an online audience of nearly 20 million people. (Interview starts at 20:02.)
LOOK MARKETING WINS 2017 ADDY BEST OF DIGITAL AND JUDGES CHOICE AWARDS
LOOK Marketing adds to the string of ADDY Best of Awards by winning 2017 Best Of Digital and Judges Choice awards extending the Melbourne, Florida-based advertising agency’s string of receiving top honors to three consecutive years.
LOOK WINS SECOND CONSECUTIVE AAF, “BEST OF SHOW”
Melbourne, Florida – LOOK Marketing won their second, “Best of Show” Addy in consecutive years in addition to five Gold and five Silver Addy awards for a diverse list of marketing projects for three global marine and motorcycle brands. The “Addy’s,” is sponsored by the Space Coast Chapter of the American Advertising Federation and is one of the largest and most prestigious national competitions recognizing creative excellence in advertising.
LOOK WINS TWO 2016 NEPTUNE AWARDS
Miami, Florida – LOOK Marketing was honored by the Marine Marketers of America with two Neptune Awards for Best Video and Best Social Media of 2015 in the $50 billion marine industry. The Neptune Awards were presented to LOOK in front of the elite of the marine industry at the NMMA Industry Breakfast to begin the Miami International Boat Show.
LOOK at One Word Answer Friday: Business Efficiency
It’s a busy time for LOOK as we enter 2016. We are assisting with PR and event leveraging at North America’s largest boat shows, planning some big event marketing and big time visual merchandising projects and immersing our newest spark plug and social media specialist, Carmen Natschke into our world.
LOOK at Spreading Holiday Cheer…with 300-Horsepower
We know we have something good at LOOK Marketing when we can’t wait for the second we can share it with the world. LOOK produces content and a big portion of that is web videos. In 2015 we shot roughly 5.5 terabits of imagery and from it produced and published 86 videos for our clients, with a few of them being for our own self promotion.
Go Ahead, Be Scared, It’s Part of Growing Your Business
It’s scary. It’s such an uncomfortable situation.
Growing a business, buying a building, taking your driving test, going on a first date…they all involve a heightened level of emotions, all of them. At some point, at some level, one of those emotions is fear – being scared – and thinking about the possible negative outcomes of a decision or action. Being scared of failure.