LOOK Marketing Blog

  • Aug 16 2017

    Houston Texas Sea-Doo Demo Ride Marketing Event

    By InMarketing 0

    This summer LOOK Marketing’s event team produced four experiential marketing events in Texas for client Sea-Doo which resulted in highly successful demo rides and a very happy client. We’ve shared a few of our behind the scenes photos from one of the events held in Houston, Texas.

    Jeremy, lead event specialist at LOOK Marketing, is prepping a customer for a demo ride on Sea-Doo’s luxury watercraft, the GTX 300 at  Team Mancuso Powersports.

    Tim McKercher is seen here lending a helping hand in the very busy registration tent. McKercher, LOOK Marketing’s founder and events’ expert, spearheaded this event marketing and production project for Sea-Doo’s Texas demo rides.

    Marc-Olivier,…

  • Jul 12 2017

    Event Marketing Production Is An Experience In Itself

    By InBuzz 0

    Our Melbourne, Florida event marketing planning and production efforts reach across North America. With that it means our trucks, clients’ products and our event staff are put through logistical gauntlets. With all that travel come stories. The people, places, weather, and everything else that we encounter that are unexpected is what makes event marketing so unique… it’s all memorable. The event itself better be very memorable for the consumer in attendance but it’s the time in-between that’s so memorable for the teams putting the ‘show’ on the road.

    LOOK produced a four event Test Ride Experience Tour in Texas for our longest standing…

  • Jul 04 2017

    July 4th Is ONE FUN DAY, More For Some Than Others

    By InBuzz 0

    Video production can break down barriers. One of the barriers to purchase and re-purchase recreational products is for the consumer to carve out time in their busy schedules to enjoy the use of the product – be it boats, motorcycles, off road vehicles, bicycles, snowmobiles, personal watercraft, etc.

    The reality is, a memory of a lifetime usually takes place in a short moment. Our most recent web video campaign for client Sea-Doo showcases how you, and your family and friends, can have more fun in one fun-filled, action packed, epic adventure day on your rec product than in a month or…

  • Feb 15 2017

    PR Scoop! ABC News Reports on Client Sea-Doo’s 2017 Lineup

    By InPublic Relations 0

    We’re thrilled to have secured a huge public relations win for our client BRP Sea-Doo at the New York Boat Show!  ABC News’ Charli James interviewed LOOK Marketing’s founder and Sea-Doo watercraft expert Tim McKercher about the 2017 SPARK TRIXX.  With this publicity driven coverage, Sea-Doo’s 2017 product lineup was shared with an online audience of nearly 20 million people. (Interview starts at 20:02.)

  • Feb 12 2017

    LOOK MARKETING WINS 2017 ADDY BEST OF DIGITAL AND JUDGES CHOICE AWARDS

    By InBuzz 0

    February 13, 2017 – LOOK Marketing adds to the string of ADDY Best of Awards by winning 2017 Best Of Digital and Judges Choice awards extending the Melbourne, Florida-based advertising agency’s string of receiving top honors to three consecutive years. The Space Coast American Advertising Federation recognizing the best strategic creative in a wide variety of advertising mediums through the nation wide ADDY awards program.  LOOK Marketing won the Space Coast Ad Federation’s Best of Show award in 2015 and 2016 and continues to add to the award count with Five Gold ADDYs and Four Silver ADDYs in 2017 for a variety…

  • Mar 06 2016

    LOOK WINS SECOND CONSECUTIVE AAF, “BEST OF SHOW”

    By InBuzz 0

    Melbourne, Florida – LOOK Marketing won their second, “Best of Show” Addy in consecutive years in addition to five Gold and five Silver Addy awards for a diverse list of marketing projects for three global marine and motorcycle brands. The “Addy’s,” is sponsored by the Space Coast Chapter of the American Advertising Federation and is one of the largest and most prestigious national competitions recognizing creative excellence in advertising.

    “LOOK is humbled to have executed work that has earned, “Best of Show” honors two years in a row from the Space Coast AAF,” said LOOK Marketing president Tim McKercher. “We are more…

  • Feb 11 2016

    LOOK WINS TWO 2016 NEPTUNE AWARDS

    By InBuzz 0

    Miami, Florida – LOOK Marketing was honored by the Marine Marketers of America with two Neptune Awards for Best Video and Best Social Media of 2015 in the $50 billion marine industry.  The Neptune Awards were presented to LOOK in front of the elite of the marine industry at the NMMA Industry Breakfast to begin the Miami International Boat Show. These are the second and third Neptune Awards won by LOOK marketing for their work with the Sea-Doo Watercraft brand.

    BEST VIDEO

    LOOK, in collaboration with Fiction, brings ultra targeted creative to BRP that tells the Sea-Doo story in a manner that…

  • Jan 20 2016

    A Proper Marketing Plan Is A Kluge

    By InMarketing 0

    Proper marketing does not consist of picking a few items off of a menu. If a business wants real return on their marketing efforts the entire branding process must be able to connect ALL the dots.

    During a recent excursion to a candy store in Savannah, Georgia we were captivated by the process of making taffy and packaging it for immediate purchase (and we felt compelled to capture it with our Sony A7S). This store did it right. Of course Taffy can be made and wrapped in a back room but that’s not engaging. They do it right. In addition to…

  • Jan 14 2016

    LOOK at One Word Answer Friday – Business Efficiency

    By InStrategy 0

    It’s a busy time for LOOK as we enter 2016. We are assisting with PR and event leveraging at North America’s largest boat shows, planning some big event marketing and big time visual merchandising projects and immersing our newest spark plug and social media specialist, Carmen Natschke into our world. There is a lot going on and everything we can do to be more efficient is appreciated.

    During the New York Boat Show we were passing time by talking to some sales managers and they were explaining their boss’, “one word answer Friday,” policy.

    Avi Laub is a regional sales director for…