Publicity Value, Why It’s Better Than Advertising
Though different, both advertising and publicity (public relations) are essential tools in the marketing toolkit, and can work together with other marketing initiatives to meet brand objectives. We’ll take a look at what makes them different, and why Let’s start with examining how these two marketing functions are different. How are Advertising and Public Relations […]
Facebook Ad Tactic: Use Their Words
If you are looking for a way to improve your Facebook advertising, LOOK Marketing discovered a very cool tactic that will help make stronger customer connections. We’re going to show you how your customers are going to write your next Facebook ad for you, and it’s going to kill it. You’re going to LOOK and […]
LOOK Marketing Wins 4th Marine Marketers of America Neptune Award for Best B2B Marketing
LOOK Marketing was awarded their fourth Neptune Award by the Marine Marketers of America during the recent 2018 Miami International Boat Show. LOOK Marketing received the award for Best B2B Marketing for the excellent work performed for the Club BRP/Sea-Doo Dealer Test Ride Experience. The experiential event resulted in the highest wholesale orders of Sea-Doo watercraft in over a decade.
Behind The Scenes: Motorcycle Photography for Arnott
Making the marketing magic happen! A glimpse behind the camera with a few out-takes from photo shoots we produced for Florida-based client Arnott Motorcycle Air Suspension. LOOK Marketing’s founder Tim McKercher (learn more about Tim here) is an avid motorcyclist – he owns a Ducati Monster G20 and a few other motorcycles.
Integrated Digital Marketing from an Intern’s LOOK
This is a first-person perspective from our summer 2017 intern Tyler Fischer, a Business major from Florida State University. LOOK threw Fischer into the deep end of the social media and digital marketing pool and he didn’t flounder for a second. Here is his take on his summer in Melbourne, Florida with LOOK Marketing. […]
Houston Texas Sea-Doo Demo Ride Marketing Event
This summer LOOK Marketing’s event team produced four experiential marketing events in Texas for client Sea-Doo which resulted in highly successful demo rides and a very happy client. We’ve shared a few of our behind the scenes photos from one of the events held in Houston, Texas.
Event Marketing Production Is An Experience In Itself
Our Melbourne, Florida event marketing planning and production efforts reach across North America. With that it means our trucks, clients’ products and our event staff are put through logistical gauntlets. With all that travel come stories. The people, places, weather, and everything else that we encounter that are unexpected is what makes event marketing so unique… it’s all memorable.
July 4th Is ONE FUN DAY, More For Some Than Others
Video production can break down barriers. One of the barriers to purchase and re-purchase recreational products is for the consumer to carve out time in their busy schedules to enjoy the use of the product – be it boats, motorcycles, off road vehicles, bicycles, snowmobiles, personal watercraft, etc.