How do you take an ordinary task and make it shareable. Spinning the everyday into something remarkable is what separates thumb-swiping social media from phone spinning, turn-up the volume, “you have to see this,’ content gold. Our professional friends at Sea-Doo are committed to sharing the Sea-Doo Life with the masses and we work hard to help them showcase their already cool watercraft in ways people want to share. LOOK has been helping Sea-Doo leverage ‘people of influence’ for decades and today we call this influencer and ambassador marketing. This tactic allows brands to control the message and distribute Social…
LOOK Marketing Blog
Mar 09 2020
Feb 23 2020
.You only get one chance to launch a New product
If you tell buyers your product is good, what can you do to prove it? Produce an immersive experience. Prove to them your promises are real and better yet, let them discover it for themselves. LOOK Marketing, a Space Coast creative idea and strategic marketing agency, recently won awards for Best B2B activation and Best Event for our Sea-Doo ‘More Than Donuts Experience.’
The other key opportunity a new product launch provides is launching the go-to-market creative campaign in a manner that’s remarkable. For 2020 our professional friends at Sea-Doo launched a…
Feb 14 2020
Public Relations is the marketing communications art of having people tell your story to audiences of people that you want to hear it. There’s science and best practices behind good PR and there’s also knowing what’s a questionable seed of an opportunity and fertilizing it properly to watch it grow it into a redwood forrest. In today’s media landscape that seed of a story can turn into a forrest in hours, or even minutes. That’s called PR gold, when your brand story goes viral.
In the later half of last summer we were sent a seed of a PR opportunity via…
Jan 14 2020
Internship with us and Learn
LOOK Marketing is accepting ‘pitches’ for our Spring and Summer Marketing Internship. You’ll work directly with our team of Spark Plugs to develop strategies and execute tactics to help our world class clients’ engines roar. Your opportunities for real world experience are at LOOK Marketing. No cliche internship here. You’ll work on and contribute to real projects. This is not a, ‘get me coffee,’ or take out the trash semester time filler. We are looking for the Spark Plugs with fire.
LOOK is an award-winning creative idea agency that has hosted over half a dozen young marketers…
Dec 09 2019
CAN-AM SPYDER RT Experience Specialists
LOOK Marketing is searching for our next set of Spark Plugs to lead our experiential event execution of Can-Am Spyder RT Trials across five US regions. We are looking to fill our ‘Great Lakes’ region team that includes stops in PA, OH, MI, IL, and WI and our Florida+ Team lead. We’re looking for energetic, driven, reliable, engaging, safety minded, ready to see the country and handlebar vehicle loving human experience specialist.
The two-person team will travel to BRP/Can-Am on-road dealers as Spyder Specialists. Teams will conduct on-road dealer training and providing an exceptional on-road experience for…
Aug 08 2018
How do you get the attention of boating media editors whom are invited to dozens of incredible press events every year? Produce a disruptive event invitation. To stand out in Public Relations you have to disrupt.
The invitation is one of the most important elements of the entire event production. The invitation also sets the tone and expectations of what the attendees will experience. A well crafted and executed invitation can bring your brand to the forefront and set the stage for an epic event. You have to have people attend the event to have an event. Our strategy related to…
Aug 02 2018
If you are looking for a way to improve your Facebook advertising, LOOK Marketing discovered a very cool tactic that will help make stronger customer connections. We’re going to show you how your customers are going to write your next Facebook ad for you, and it’s going to kill it. You’re going to LOOK and listen to what is important to your customers, and then use their words, literally, to talk to them in their own language. They’re going to tell you how to write copy that ‘s important to them.
In every aspect of business, simply listening to your customer…
Jul 14 2018
With the cover and a multiple-page spread in fashion glossy V Magazine featuring the world’s top supermodel, Gigi Hadid, LOOK Marketing secured a big public relations win for our client Sea-Doo. The culmination of months of LOOK Marketing’s behind the scenes PR and logistics work resulted in over 75 million people across the world being exposed to the Sea-Doo brand from this publicity campaign – just in the first day and a half. The V Magazine cover and article excerpts were shared by Gigi Hadid to her nearly 55 million social media fans, as well as picked up and published by…
May 30 2018
Club Ski-Doo Trade Show Design Project Background
LOOK Marketing’s creative visual merchandising and trade show design specialists conceptualized and executed a showroom display and merchandise design project to highlight industry leading, client BRP Ski-Doo’s 2019 collection of riding gear, clothes and accessories for its annual global dealer meeting.
This was a business-to-business project aimed at inspiring the dealers to place wholesale orders on vehicles, accessories, clothing, riding gear and parts.
The trade show space occupied 23,000 SQFT in New Orlean’s famed Mercedes Benz Super Dome. The space was designed in a circular pattern with the intention of creating a very dynamic and…
Mar 04 2018
LOOK Marketing was recognized by the American Advertising Federation Space Coast Chapter with two 2018 ADDY awards for its video production and interactive branded content. The winning project was produced for client Sea-Doo, partnering with Boating Magazine titled “Summer Spring.”
Produce and publish via digital platforms a branded content video. The feature article and video should showcase how easy it is to have ‘one fun day’ with Sea-Doo watercraft.
Branded Content Project Strategy
LOOK Marketing would leverage the topical ‘record heat’ of summer through a branded video. The LOOK produced video would highlight the experience of escaping the summer heat by riding…