LOOK Marketing Blog

  • PR Win – Gigi Hadid and Sea-Doo Stars of V Magazine Cover

    With the cover and a multiple-page spread in fashion glossy V Magazine featuring the world’s top supermodel, Gigi Hadid, LOOK Marketing secured a big public relations win for our client Sea-Doo. The culmination of months of LOOK Marketing’s behind the scenes PR and logistics work resulted in over 75 million people across the world being exposed to the Sea-Doo brand from this publicity campaign – just in the first day and a half. The V Magazine cover and article excerpts were shared by Gigi Hadid to her nearly 55 million social media fans, as well as picked up and published by…

  • 2019 Club Ski-Doo: Trade Show Design

    Club Ski-Doo Trade Show Design Project Background
    LOOK Marketing’s creative visual merchandising and trade show design specialists conceptualized and executed a showroom display and merchandise design project to highlight industry leading, client BRP Ski-Doo’s 2019 collection of riding gear, clothes and accessories for its annual global dealer meeting.

    This was a business-to-business project aimed at inspiring the dealers to place wholesale orders on vehicles, accessories, clothing, riding gear and parts.
    The Space
    The trade show space occupied 23,000 SQFT in New Orlean’s famed Mercedes Benz Super Dome. The space was designed in a circular pattern with the intention of creating a very dynamic and…

  • Celebrating ADDY Award Wins for Branded Content

    LOOK Marketing was recognized by the American Advertising Federation Space Coast Chapter with two 2018 ADDY awards for its video production and interactive branded content. The winning project was produced for client Sea-Doo, partnering with Boating Magazine titled “Summer Spring.”

    Project Objective
    Produce and publish via digital platforms a branded content video. The feature article and video should showcase how easy it is to have ‘one fun day’ with Sea-Doo watercraft.

    Branded Content Project Strategy
    LOOK Marketing would leverage the topical ‘record heat’ of summer through a branded video. The LOOK produced video would highlight the experience of escaping the summer heat by riding…

  • LOOK Marketing Wins 4th Marine Marketers of America Neptune Award for Best B2B Marketing

    LOOK Marketing was awarded their fourth Neptune Award by the Marine Marketers of America during the recent 2018 Miami International Boat Show. LOOK Marketing received the award for Best B2B Marketing for the excellent work performed for the Club BRP/Sea-Doo Dealer Test Ride Experience. The experiential event resulted in the highest wholesale orders of Sea-Doo watercraft in over a decade.

    “Being recognized by the Marine Marketers of America for industry best work for the forth time in four years is a humbling honor,” said LOOK president Tim McKercher. “We are very thankful to do award-winning work for client BRP/Sea-Doo, the global leader…

  • Visual Merchandising for Sales Success: Route 1 Motorsports

    Visual Merchandising and Store Styling
    With plans to build a new mega-showroom underway, Route 1 Motorsports knew they wanted LOOK Marketing’s Director of Visual Merchandising, Michele Chenard and her team to design the showroom and store displays for BRP powersports’ brands Can-Am Off Road and Can-Am Spyder as well as Sea-Doo watercraft.
    Grand Opening Showroom Tour
    When Route 1 Motorsports  officially opened the doors for business at to their new powersports dealership in Florida’s Brevard county – home to the iconic, history-making Space Coast,  we were honored to have been there to celebrate this momentous event with them. Over the course of the evening,…

  • On Location: Taking Social Media on the Road

    Leveraging Events: Social Media Content Strategy
    The Event

    It’s one of the most prestigious professional bass fishing tournaments in the world, the Fishing League Worldwide’s Forrest Wood Cup.  Our client Evinrude had a few of their pro-anglers vying for top spots in this world championship fishing tournament that took place in August 2017. Evinrude also planned on offering test rides during this heavily attended multi-day event in Lake Murray, South Carolina.

    The Social Strategy

    Capturing and publishing visual content from Evinrude attended fishing tournaments was one of several tactics based on our social media strategy to deliver informative and entertaining magazine-like experiences across Evinrude’s various social…

  • Behind The Scenes: Motorcycle Photography for Arnott

    Making the marketing magic happen!

    A glimpse behind the camera with a few out-takes from photo shoots we produced for Florida-based client Arnott Motorcycle Air Suspension. 

    LOOK Marketing’s founder Tim McKercher (learn more about Tim here) is an avid motorcyclist – he owns a Ducati Monster G20 and a few other motorcycles. He brings his enthusiasm and knowledge of  motorcycling to the agency’s commercial motorcycle photography and videography projects. Like some of the photos and videos we’ve shot for Arnott’s print marketing materials and and digital platforms. Some of those can be seen in our portfolio and on Arnott Motorcycle Air Suspension’s:

    Website

  • Social Video: Construction of New Route 1 Motorsports

    Video Production: Route 1 Motorsports’ Dealership
    In this four-part series of social videos, we crafted an engaging story that visually narrated the exciting moments experienced as client Route 1 Motorsports saw their dream – of expanding their business with the construction of a new powersports showroom and dealership – become reality.

    The primary focus of the overarching video story centered on events that unfolded during two key points in the realization of their dream. The first, was the  press event we produced to bring media attention to Route 1 Motorsports as they broke ground on the site of their new mega-dealership location. The…

  • Integrated Digital Marketing from an Intern’s LOOK

    This is a first person perspective from our summer 2017 intern Tyler Fischer, a Business major from Florida State University.  LOOK threw Fischer into the deep end of the social media and digital marketing pool and he didn’t flounder for a second. Here is his take on his summer in Melbourne, Florida with LOOK Marketing.  

    My Summer
    For the past 14 weeks, I’ve had the pleasure of interning with the award-winning agency, LOOK Marketing. I am incredibly grateful to have worked for such a fantastic agency and expand my knowledge of the marketing field. As a marketing student at Florida State University, it was…

  • Houston Texas Sea-Doo Demo Ride Marketing Event

    This summer LOOK Marketing’s event team produced four experiential marketing events in Texas for client Sea-Doo which resulted in highly successful demo rides and a very happy client. We’ve shared a few of our behind the scenes photos from one of the events held in Houston, Texas.

    Jeremy, lead event specialist at LOOK Marketing, is prepping a customer for a demo ride on Sea-Doo’s luxury watercraft, the GTX 300 at  Team Mancuso Powersports.

    Tim McKercher is seen here lending a helping hand in the very busy registration tent. McKercher, LOOK Marketing’s founder and events’ expert, spearheaded this event marketing and production project for Sea-Doo’s Texas demo rides.

    Marc-Olivier,…