LOOK Marketing Blog

  • HELP WANTED – PWC Dealer Support Specialist

    Looking for a professional Dealer Support Specialist who has passion for the Personal Watercraft Industry and loves to help people, specifically helping dealerships with their PWC business by spreading the PWC love among all.

    We are in search for our next Spark Plug to give more power to our growing Power Sport/Motorsport dealer support services. As the specialists leading our recreational product dealer support project in Florida your work will ensure our manufacturer client’s Florida dealer network continues to grow market share and their PWC business.

    The Florida PWC Dealer Support Specialist position will focus on four pillars of support – Support Dealer…

  • EPIC EVENT INVITATION FOR AN EPIC PRESS EVENT

    How do you get the attention of boating media editors whom are invited to dozens of incredible press events every year? Produce a disruptive event invitation. To stand out in Public Relations you have to disrupt.

    The invitation is one of the most important elements of the entire event production.  The invitation also sets the tone and expectations of what the attendees will experience.  A well crafted and executed invitation can bring your brand to the forefront and set the stage for an epic event. You have to have people attend the event to have an event. Our strategy related to…

  • Facebook Ad Tactic – Use Their Words

    If you are looking for a way to improve your Facebook advertising, LOOK Marketing discovered a very cool tactic that will help make stronger customer connections. We’re going to show you how your customers are going to write your next Facebook ad for you, and it’s going to kill it. You’re going to LOOK and listen to what is important to your customers, and then use their words, literally, to talk to them in their own language. They’re going to tell you how to write copy that ‘s important to them.

    In every aspect of business, simply listening to your customer…

  • PR Win – Gigi Hadid and Sea-Doo Stars of V Magazine Cover

    With the cover and a multiple-page spread in fashion glossy V Magazine featuring the world’s top supermodel, Gigi Hadid, LOOK Marketing secured a big public relations win for our client Sea-Doo. The culmination of months of LOOK Marketing’s behind the scenes PR and logistics work resulted in over 75 million people across the world being exposed to the Sea-Doo brand from this publicity campaign – just in the first day and a half. The V Magazine cover and article excerpts were shared by Gigi Hadid to her nearly 55 million social media fans, as well as picked up and published by…

  • 2019 Club Ski-Doo: Trade Show Design

    Club Ski-Doo Trade Show Design Project Background
    LOOK Marketing’s creative visual merchandising and trade show design specialists conceptualized and executed a showroom display and merchandise design project to highlight industry leading, client BRP Ski-Doo’s 2019 collection of riding gear, clothes and accessories for its annual global dealer meeting.

    This was a business-to-business project aimed at inspiring the dealers to place wholesale orders on vehicles, accessories, clothing, riding gear and parts.
    The Space
    The trade show space occupied 23,000 SQFT in New Orlean’s famed Mercedes Benz Super Dome. The space was designed in a circular pattern with the intention of creating a very dynamic and…

  • Celebrating ADDY Award Wins for Branded Content

    LOOK Marketing was recognized by the American Advertising Federation Space Coast Chapter with two 2018 ADDY awards for its video production and interactive branded content. The winning project was produced for client Sea-Doo, partnering with Boating Magazine titled “Summer Spring.”

    Project Objective
    Produce and publish via digital platforms a branded content video. The feature article and video should showcase how easy it is to have ‘one fun day’ with Sea-Doo watercraft.

    Branded Content Project Strategy
    LOOK Marketing would leverage the topical ‘record heat’ of summer through a branded video. The LOOK produced video would highlight the experience of escaping the summer heat by riding…

  • LOOK Marketing Wins 4th Marine Marketers of America Neptune Award for Best B2B Marketing

    LOOK Marketing was awarded their fourth Neptune Award by the Marine Marketers of America during the recent 2018 Miami International Boat Show. LOOK Marketing received the award for Best B2B Marketing for the excellent work performed for the Club BRP/Sea-Doo Dealer Test Ride Experience. The experiential event resulted in the highest wholesale orders of Sea-Doo watercraft in over a decade.

    “Being recognized by the Marine Marketers of America for industry best work for the forth time in four years is a humbling honor,” said LOOK president Tim McKercher. “We are very thankful to do award-winning work for client BRP/Sea-Doo, the global leader…

  • Visual Merchandising for Sales Success: Route 1 Motorsports

    Visual Merchandising and Store Styling
    With plans to build a new mega-showroom underway, Route 1 Motorsports knew they wanted LOOK Marketing’s Director of Visual Merchandising, Michele Chenard and her team to design the showroom and store displays for BRP powersports’ brands Can-Am Off Road and Can-Am Spyder as well as Sea-Doo watercraft.
    Grand Opening Showroom Tour
    When Route 1 Motorsports  officially opened the doors for business at to their new powersports dealership in Florida’s Brevard county – home to the iconic, history-making Space Coast,  we were honored to have been there to celebrate this momentous event with them. Over the course of the evening,…

  • On Location: Taking Social Media on the Road

    Leveraging Events: Social Media Content Strategy
    The Event

    It’s one of the most prestigious professional bass fishing tournaments in the world, the Fishing League Worldwide’s Forrest Wood Cup.  Our client Evinrude had a few of their pro-anglers vying for top spots in this world championship fishing tournament that took place in August 2017. Evinrude also planned on offering test rides during this heavily attended multi-day event in Lake Murray, South Carolina.

    The Social Strategy

    Capturing and publishing visual content from Evinrude attended fishing tournaments was one of several tactics based on our social media strategy to deliver informative and entertaining magazine-like experiences across Evinrude’s various social…

  • Behind The Scenes: Motorcycle Photography for Arnott

    Making the marketing magic happen!

    A glimpse behind the camera with a few out-takes from photo shoots we produced for Florida-based client Arnott Motorcycle Air Suspension. 

    LOOK Marketing’s founder Tim McKercher (learn more about Tim here) is an avid motorcyclist – he owns a Ducati Monster G20 and a few other motorcycles. He brings his enthusiasm and knowledge of  motorcycling to the agency’s commercial motorcycle photography and videography projects. Like some of the photos and videos we’ve shot for Arnott’s print marketing materials and and digital platforms. Some of those can be seen in our portfolio and on Arnott Motorcycle Air Suspension’s:

    Website