LOOK Marketing Blog

  • 238 events during a pandemic and look what happened

    Pull the parking brake, it’s a global pandemic.  Cancel events, outlaw large gatherings, and figure out how to market your goods and services in other ways.  How do brands with products that center around hands-on use engage with customers?  How do we continue to create experiences that stimulate the senses and create positive memories in unknown parameters?  We adjust, we prepare. we pop the brake, and we charge on.
    Pop the Brake on Events
    The parking brake was certainly pulled tight on any and all events and ‘back-up’ tactics where quickly put into play. Virtually everything virtual was ramped at warp speed…

  • Job Posting – Power Sport Dealer Support Specialist

    Looking for a professional Dealer Support Specialist who has passion for the Power Sports and Personal Watercraft Industry and loves to help people, specifically helping dealerships with their PWC and on-road vehicle business by spreading the Powersports and boating love among all.

    We are in search for our next Spark Plug to give more power to our growing Power Sport/Motorsport dealer support services. As the ‘Specialist’ leading our recreational product dealer support project in Florida your work will ensure our manufacturer client’s Florida dealer network continues to grow market share and their PWC and on-road business.

    The Dealer Support Specialist will focus on helping…

  • Job Post – Marketing Communications

    We’re looking for a marketing communications and PR professional who has passion and the magical ability to generate earned media in recreational product, lifestyle, machinery, and hospitality industries. Our ‘Spark Plug’ must be a good storyteller and have a passion for machines and experiences that move you physically and emotionally. We’re looking for a good person that will make our clients job easier and makes them say, “WOW.”

    Our PR Spark Plug will be a strong point person to help lead our earned media and special project efforts to ensure people LOOK. Based on Florida’s Space Coast, we launch marketing efforts…

  • Experience Specialist Team for CAN-AM West Coast Tour

    CAN-AM Spyder RT Experience Specialists
    LOOK Marketing is searching for our next team of Spark Plugs to lead our experiential event execution of Can-Am Spyder RT Experience on the West Coast. We’re looking for engaging, driven, reliable, safety minded, handlebar vehicle loving human experience specialist.

    The ‘West Coast’ Team will travel to BRP/Can-Am on-road dealers from San Diego to Seattle as Can-Am On-Road Specialists. The team will conduct dealer product training and provide an exceptional on-road experience for current and potential Can-Am Spyder RT owners/consumers. The ideal contracted candidates will be road warriors with a passion for travel and sharing that passion…

  • LOOK at our Marketing Internship

    Internship with us and Learn
    LOOK Marketing is accepting ‘pitches’ for our Spring and Summer Marketing Internship. You’ll work directly with our team of Spark Plugs to develop strategies and execute tactics to help our world class clients’ engines roar. Your opportunities for real world experience are at LOOK Marketing.  No cliche internship here. You’ll work on and contribute to real projects. This is not a, ‘get me coffee,’ or take out the trash semester time filler.  We are looking for the Spark Plugs with fire.

    LOOK is an award-winning creative idea agency that has hosted over half a dozen young marketers…

  • Publicity Value, Why It’s Better Than Advertising

    Though different, both advertising and publicity (public relations) are essential tools in the marketing toolkit, and can work together with other marketing initiatives to meet brand objectives. We’ll take a look at what makes them different, and why Let’s start with examining how these two marketing functions are different.
    How are Advertising and Public Relations Different?
    Though often conflated, advertising and public relations differ on the following:

    Advertising is paid placement, while publicity generated from public relations’ activities results in editorial placement.
    Advertising is your organization telling the world that your brand, product or service is the best – the message…

  • GIFTING, IT’S THE SHARES THAT COUNT

    How do you take an ordinary task and make it shareable.  Spinning the everyday into something remarkable is what separates thumb-swiping social media from phone spinning, turn-up the volume, “you have to see this,’ content gold.  Our professional friends at Sea-Doo are committed to sharing the Sea-Doo Life with the masses and we work hard to help them showcase their already cool watercraft in ways people want to share. LOOK has been helping Sea-Doo leverage ‘people of influence’ for decades and today we call this influencer and ambassador marketing. This tactic allows brands to control the message and distribute Social…

  • BEST EVENT – SO MUCH MORE THAN DONUTS

    .You only get one chance to launch a New product
    If you tell buyers your product is good, what can you do to prove it? Produce an immersive experience. Prove to them your promises are real and better yet, let them discover it for themselves.  LOOK Marketing, a Space Coast creative idea and strategic marketing agency, recently won awards for Best B2B activation and Best Event for our Sea-Doo ‘More Than Donuts Experience.’

    The other key opportunity a new product launch provides is launching the go-to-market creative campaign in a manner that’s remarkable. For 2020 our professional friends at Sea-Doo launched a…

  • How An NYC Commute Won “Best Public Relations”

    Public Relations is the marketing communications art of having people tell your story to audiences of people that you want to hear it. There’s science and best practices behind good PR and there’s also knowing what’s a questionable seed of an opportunity and fertilizing it properly to watch it grow it into a redwood forrest.  In today’s media landscape that seed of a story can turn into a forrest in hours, or even minutes.  That’s called PR gold, when your brand story goes viral.

    In the later half of last summer we were sent a seed of a PR opportunity via…

  • EPIC EVENT INVITATION FOR AN EPIC PRESS EVENT

    How do you get the attention of boating media editors whom are invited to dozens of incredible press events every year? Produce a disruptive event invitation. To stand out in Public Relations you have to disrupt.

    The invitation is one of the most important elements of the entire event production.  The invitation also sets the tone and expectations of what the attendees will experience.  A well crafted and executed invitation can bring your brand to the forefront and set the stage for an epic event. You have to have people attend the event to have an event. Our strategy related to…