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Feb 12 2017 
LOOK MARKETING WINS 2017 ADDY BEST OF DIGITAL AND JUDGES CHOICE AWARDS
February 13, 2017 – LOOK Marketing adds to the string of ADDY Best of Awards by winning 2017 Best Of Digital and Judges Choice awards extending the Melbourne, Florida-based advertising agency’s string of receiving top honors to three consecutive years. The Space Coast American Advertising Federation recognizing the best strategic creative in a wide variety of advertising mediums through the nation wide ADDY awards program. LOOK Marketing won the Space Coast Ad Federation’s Best of Show award in 2015 and 2016 and continues to add to the award count with Five Gold ADDYs and Four Silver ADDYs in 2017 for a variety of clients in a diverse list of categories.
LOOK Marketing focuses on integrated, strategic messaging through consistent and creative branding that surpasses clients’ objectives. Through the work flow process of objective defining, strategy building and flawless tactical execution LOOK is renown in the powersports and marine industries and has become one of the Space Coasts’ leading marketing agencies for a wide range of B2C and B2B businesses.
2017 Space Coast American Advertising Federation ADDY Awards won by LOOK Marketing.
BEST OF DIGITAL – BRP INC. Sea-Doo Watercraft – T-RIXX video
Judges noted this piece was a great use of leveraging a social media trend with great creative while seamlessly blending in key product features through the story telling. The video incorporated the 2016 trending T-REXX costume social media phenomenon with chase and later friendship of a caveman and a T-REXX on the new Sea-Doo TRIXX watercraft.
JUDGES CHOICE – Route 1 Motorsports – Route 1 Groundbreaking
Judges noted the objective of producing a remarkable groundbreaking event was effectively achieved from invitations to actual event production and post event leveraging via earned media and boosted social media video.
2017 GOLD ADDY – Out of Home Installation – BRP Inc. (Can-Am, Sea-Doo, Spyder) – Club BRP Orlando, International Dealer Meeting Showroom
2017 GOLD ADDY – Event – Route 1 Motorsports – Route 1 Groundbreaking
2017 GOLD ADDY – Event – Sea-Doo Watercraft – #SEADOOBEACHPARTY Press Event
2017 GOLD ADDY – Film/Video/Sound Branded Content, :60 seconds or less – Sea-Doo Watercraft – TRIXX or TREAT
2017 GOLD ADDY – Film/Video/Sound Branded Content, More than :60 seconds Sea-Doo Watercraft – T-RIXX
2017 SILVER ADDY – Logo Design, – LOOK Marketing Word Mark
2017 SILVER ADDY – Card, Invitation or Announcement – Sea-Doo Watercraft #SEADOOBEACHPARTY Press Event Invitation
2017 SILVER ADDY – Film/Video/Sound Branded Content, More than :60 seconds BRP Inc./Sea-Doo Watercraft – Racing the Sun
2017 SILVER ADDY – Internet Commercial – Sea-Doo Watercraft – #SEADOOBEACHPARTY Press Event
LOOK Marketing, LLC is a multi-faceted Creative Agency that builds strategic Marketing Communications plans for both international and national clients. Based on Florida’s Space Coast, LOOK’s integrated services extend from public relations, social media management, and video production, to experiential marketing and merchandising design for a variety of B2B and B2C brands. Clients include BRP, Sea-Doo watercraft, Ski-Doo snowmobiles, Can-Am off-road, and Can-Am Spyder, Evinrude Propulsion, BMW Motorrad US, Arnott Motorcycle Air Suspension, Red Bull North America, Rec Boat Holdings, The Burger Place, and Melbourne Central Catholic High School.
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Mar 06 2016 
LOOK WINS SECOND CONSECUTIVE AAF, “BEST OF SHOW”
Melbourne, Florida – LOOK Marketing won their second, “Best of Show” Addy in consecutive years in addition to five Gold and five Silver Addy awards for a diverse list of marketing projects for three global marine and motorcycle brands. The “Addy’s,” is sponsored by the Space Coast Chapter of the American Advertising Federation and is one of the largest and most prestigious national competitions recognizing creative excellence in advertising.
“LOOK is humbled to have executed work that has earned, “Best of Show” honors two years in a row from the Space Coast AAF,” said LOOK Marketing president Tim McKercher. “We are more proud of winning five Gold and five Silver Addy’s for a diverse mix of work exemplifying our drive to provide completely integrated marketing efforts.”
2016 ADDY awards includes:
BEST OF SHOW
GOLD ADDY: Internet Commercial
GOLD ADDY: Internet Commercial Campaign
GOLD ADDY: Motion Graphics, Animation or Special Effects
Client: BRP/Sea-Doo watercraft
Project: Sea-Doo, “Next Level,” The Science of Fun video series
LOOK, in collaboration with Fiction, brings ultra targeted creative that tells the Sea-Doo new model story in a manner that talks directly to the intended, performance audience. This explains the science behind the NEXT LEVEL of performance watercraft riding fun.
GOLD ADDY: Internet Commercial
Client: Rec Boat Holdings/Four Winns boats
Project: Four Winns TS 222, “Lake Hawaii”
LOOK, in collaboration with Fiction was challenged to show how the new Four Winns wake surf boat powered by new Volvo Forward Drive system can bring the surf lifestyle to land-locked watersports fans with an endless wave machine for the models launch at the Miami International Boatshow and digital world.
GOLD ADDY: Social Media, Multiple Platforms
SILVER ADDY: Integrated Advertising Campaign – Regional/National – Consumer
SILVER ADDY: Integrated Branded Campaign
Client: BRP/Sea-Doo watercraft
Project: Ultimate Sea-Doo Beach Party Sweepstakes with Devin Super Tramp
This campaign was developed and executed in partnership with Cramer-Krasselt. We asked fans to, “Show Us How You #SPARKSOMEFUN” to win the Ultimate Sea-Doo Beach Party that would be filmed by YouTube star videographer Devin Super Tramp intended to create something to talk about and promote – a share-of-voice tool for the Sea-Doo SPARK and full line of Sea-Doo models leading into the selling season. The effort must have a “hook” element for media and consumers and should be integrated across multiple mediums to maximize limited budget.
SILVER ADDY: Out-of-Home Installation
Client: BRP/Can-Am off road, Spyder and Sea-Doo watercraft
Project: Club BRP 2016 Global Dealer Meeting Showroom
LOOK in conjunction with Upstaging Inc. designed and executed a 30,000 sq/ft showroom showcasing the 2016 line of Can-Am off road, Spyder, and Sea-Doo vehicles with related accessories and soft goods in their respective brands’ positioning.
SILVER ADDY: Single Event
Client: BRP/Sea-Doo watercraft
Project: #SeaDooNEXTLEVEL Global Dealer Test Ride Experience
LOOK produced three watercraft segment trial experiences simultaneously to accommodate test rides for 1800 BRP dealers in two days to launch the 2016 Sea-Doo line in Nashville, TN.
SILVER ADDY: Sales Kit or Product Information Sheets
Client: BMW Motorrad USA
Project: BMW Motorrad In-Store Design Guide
LOOK produced developed, designed, and produced visual merchandising design guide book to guide BMW Motorrad dealers on proper visual merchandising practices in respect of set brand standards.
#BESEEN
Thank you to BMW Motorrad USA, Rec Boat Holdings and BRP/Sea-Doo marketing team for allowing LOOK to work with leading global brands – Derek Sorenson and Jordyn Baker of BMW Motored USA, Julie Tourville, Kim Turcotte, Marc-Olivier Drouin, Hector Rodriguez of BRP, and Julie Johnson of Rec Boat Holdings. Next Level Video Talent – Henrique Rosa, Allen Walker, Christian Stiebinger, Jacques Mayrand, Kim Ross, Patrick Raffelsberger, Erminio Iantosca, and Anya Colley. Lake Hawaii Video Talent – Arlene, Rossi, and Elle Klein. The Fiction crew of Josh McWilliams, Matt Staker, and Nick Sambrato and Jordy Klein. – Social Media – Dave Racine of Cramer Krasselt and Devin Grahm (Devin Super Tramp). And of course the LOOK team – Cody Hawkins, Bianca Blottie, Christos Meimaroglou, Michele Chenard, Paulo, Pauline Gilliam and Mark Quavillon.
LOOK Marketing is a multi-faceted, award-winning marketing agency that builds strategic Marketing Communications plans for both international and national clients. Based on Florida’s Space Coast, LOOK’s agency services includes; branding, public relations, social media management, digital marketing, lead generation, web and TV advertising, and video production, to experiential marketing and visual merchandising design for a variety of B2B and B2C brands. Clients include BRP, Sea-Doo watercraft, Ski-Doo snowmobiles, Can-Am off-road, and Can-Am Spyder, Arnott Air Suspension, Red Bull North America, Rec Boat Holdings and BMW Motorrad USA. For the latest insight and expertise in branding, advertising, and dominating the digital marketing world, contact LOOK Marketing at 321.409-0519 or e-mail info@look-marketing.com
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Feb 11 2016 
LOOK WINS TWO 2016 NEPTUNE AWARDS
Miami, Florida – LOOK Marketing was honored by the Marine Marketers of America with two Neptune Awards for Best Video and Best Social Media of 2015 in the $50 billion marine industry. The Neptune Awards were presented to LOOK in front of the elite of the marine industry at the NMMA Industry Breakfast to begin the Miami International Boat Show. These are the second and third Neptune Awards won by LOOK marketing for their work with the Sea-Doo Watercraft brand.
BEST VIDEO
LOOK, in collaboration with Fiction, brings ultra targeted creative to BRP that tells the Sea-Doo story in a manner that talks directly to the intended audience. This explains the science behind the NEXT LEVEL of performance watercraft riding fun.
We focused on key messages to build video assets that complimented the overall promotional effort. We looked at how we can produce videos that connect and drive launch and promotional efforts such as; press intro, dealer meeting, boat shows, special events, dealer showrooms, social channels, but most importantly to the online, video watching consumer.
The Science of Fun
From design, to testing, to production, to the on-water experience – this concept is motion graphics driven and tracks linearly from the concept phase through to the user experience – reading like a modern blueprint.
We focus on the people that bring their passion for product progression to the job everyday. We focus on the science behind their work and how the new technologies come to life for a better product experience.
The overlaying motion graphics evolve from the science to the user experience. There it highlights aspects of the fun being had in the same execution, with the same scientific look at the rider experience – like an objective study of the machine itself and the payoff, the fun.
This video series lays the foundation providing the PROOF of why to believe these new models are BETTER.
BEST SOCIAL MEDIA
This campaign was developed and executed in partnership with Cramer-Krasselt. We asked fans to, “Show Us How You #SPARKSOMEFUN” to win the Ultimate Sea-Doo Beach Party that would be filmed by YouTube star videographer Devin Super Tramp intended to create something to talk about and promote – a share-of-voice tool for the Sea-Doo SPARK and full line of Sea-Doo models leading into the selling season. The effort must have a “hook” element for media and consumers and should be integrated across multiple mediums to maximize limited budget.
The Spring Push campaign included a three tiered approach.
- Five week photo/video sweepstakes beginning on March 24th – Devin Supertramp asked fans to show how they would #SPARKSOMEFUN via uploading a photo or video to a dedicated aggregator app in hopes to become one of the top five finalists and win the grand prize. – Tier One Results – collected over 40K unique visitors and collected over 2500 leads.
- Five finalists were chosen and forwarded to the second level of the sweepstakes, to a five day fan vote to determine the winner. The winner received a new Sea-Doo SPARK and trailer, plus an all expense paid trip for he and two friends to be part of the filming of the Ultimate Sea-Doo Beach Party. – Tier Two Results – collected over 46K unique visitors
- LOOK produced an actual Ultimate Sea-Doo Beach Party with Devin Super Tramp video capturing the May day and launched June 15th to extend the effort, and reach his massive fan base as the next generation of boaters.
- Tier Three Results – Devin’s videos received over 700K views on YouTube with over 1600 shares, reach of 450K on Facebook, and in total generated content for over 100 posts over five months.
Among nearly 100 entires from the biggest brands and agencies in the marine industry, these two entries from Melbourne, Florida based LOOK Marketing were chosen as the best. #BESEEN
Thank you to BRP and the Sea-Doo marketing team for allowing LOOK to work on such an inspiring and fun global brand – Julie Tourville, Kim Turcotte, Marc-Olivier Drouin, Hector Rodriguez, – Next Level Video Talent – Henrique Rosa, Allen Walker, Christian Stiebinger, Jacques Mayrand, Kim Ross, Patrick Raffelsberger, Erminio Iantosca, and Anya Colley. The Fiction crew of Josh McWilliams, Matt Staker, and Nick Sambrato and Jordy Klein. – Social Media – Dave Racine of Cramer Krasselt and Devin Grahm (Devin Super Tramp). And of course the LOOK team – Cody Hawkins, Bianca Blottie, Christos Meimaroglou, and Mark Quavillon.
