Feb 25 2018
LOOK Marketing was awarded their fourth Neptune Award by the Marine Marketers of America during the recent 2018 Miami International Boat Show. LOOK Marketing received the award for Best B2B Marketing for the excellent work performed for the Club BRP/Sea-Doo Dealer Test Ride Experience. The experiential event resulted in the highest wholesale orders of Sea-Doo watercraft in over a decade.
“Being recognized by the Marine Marketers of America for industry best work for the forth time in four years is a humbling honor,” said LOOK president Tim McKercher. “We are very thankful to do award-winning work for client BRP/Sea-Doo, the global leader in watercraft sales. LOOK is proud to have won four Neptune awards in four different categories, showcasing our integrated capabilities.”
LOOK delivered the objective of the Sea-Doo Dealer Test Ride Experience. The event design and execution provided an engaging and exciting experience for global dealers that led to wholesale orders for 2018 Sea-Doo watercraft.
The Experience – Dealers began the experience with a brief, expectation-setting video during a bus ride to the product trial site. Once on-site LOOK executed a brand message “Escape the Everyday” immersion with ambassador and product expert engagement. Dealers learned about the new models’ innovations and key messages with interactive product walk-arounds and brand immersive meals. The event culminated with rides on the new watercraft models. The experience format design showcased product strengths and capabilities. Nearly 900 dealers from around the globe test rode the new 2018 Sea-Doo models. The 900 dealers in attendance experienced over 2100 individual rides incident free over the two-day event.
Learn more about LOOK Marketing, the LOOK team or any of the services offered by contacting us firstname.lastname@example.org
Aug 16 2017
This summer LOOK Marketing’s event team produced four experiential marketing events in Texas for client Sea-Doo which resulted in highly successful demo rides and a very happy client. We’ve shared a few of our behind the scenes photos from one of the events held in Houston, Texas.
Jeremy, lead event specialist at LOOK Marketing, is prepping a customer for a demo ride on Sea-Doo‘s luxury watercraft, the GTX 300 at Team Mancuso Powersports.
Tim McKercher is seen here lending a helping hand in the very busy registration tent. McKercher, LOOK Marketing’s founder and events’ expert, spearheaded this event marketing and production project for Sea-Doo’s Texas demo rides.
Marc-Olivier, the Global Digital Marketing Coordinator for Sea-Doo, offering some pre-ride tips to this father and son duo onboard a 2017 WAKE 155 watercraft.
This group of riders had a blast trying out some of Sea-Doo’s most popular watercraft during the demo ride. They had a fun and memorable time on the water, and experienced what it would feel like to own a personal watercraft – and more importantly, a Sea-Doo watercraft! When ready to buy, these shoppers will certainly recall the awesome day on the water they spent riding Sea-Doo watercraft.
Jul 12 2017
Our Melbourne, Florida event marketing planning and production efforts reach across North America. With that it means our trucks, clients’ products and our event staff are put through logistical gauntlets. With all that travel come stories. The people, places, weather, and everything else that we encounter that are unexpected is what makes event marketing so unique… it’s all memorable. The event itself better be very memorable for the consumer in attendance but it’s the time in-between that’s so memorable for the teams putting the ‘show’ on the road.
LOOK produced a four event Test Ride Experience Tour in Texas for our longest standing client Sea-Doo watercraft. On the way from Florida to Texas our lead event specialist Jeremy Schandelmayer had to deal with driving one of our box trucks with vehicle trailer in tow through Tropical Storm Cindy. While that was thankfully uneventful, what he found on the other side of the storm, wandering aimlessly along the white line of Interstate 10, was memorable. A hitchhiker? Not in one of our event trucks. But there’s always an instance where an exception has to be made. After all, ‘event’ is the prefix to ‘eventful.’
LOOK at being memorable by being a good human.
Jan 14 2016
It’s a busy time for LOOK as we enter 2016. We are assisting with PR and event leveraging at North America’s largest boat shows, planning some big event marketing and big time visual merchandising projects and immersing our newest spark plug and social media specialist, Carmen Natschke into our world. There is a lot going on and everything we can do to be more efficient is appreciated.
During the New York Boat Show we were passing time by talking to some sales managers and they were explaining their boss’, “one word answer Friday,” policy.
Avi Laub is a regional sales director for BRP in the North East and has a rule for his team who send him e-mails or texts on a Friday. They can only send a question that can be answered in one word – yes, no, or maybe. “I don’t want to dick around on a Friday,” Avi exclaims. “This forces people to think through their question at a deeper level, forcing them to be more clear and concise. Or ideally they figure out the answer before they ask the question.”
Avi concludes, “If I can’t answer with Yes, No, or Maybe, they need to go back and rethink their question…on Monday.”
We like the idea and the result even more. It’s the simple second grade, “do you like me” note strategy. But lets not save this policy for Fridays only. It’s kind of like the wasted, “Weekends are made for Michelob,” campaign, isn’t it good enough for everyday of the week? Think things through and this is very relevant for your branding and communications. Avoid throwing stuff at a wall and hoping it sticks. Think your strategies through, integrate efforts and use logical tactics to make true progress.