• On Location: Taking Social Media on the Road

    Leveraging Events: Social Media Content Strategy

    The Event

    It’s one of the most prestigious professional bass fishing tournaments in the world, the Fishing League Worldwide’s Forrest Wood Cup.  Our client Evinrude had a few of their pro-anglers vying for top spots in this world championship fishing tournament that took place in August 2017. Evinrude also planned on offering test rides during this heavily attended multi-day event in Lake Murray, South Carolina.

    The Social Strategy

    Capturing and publishing visual content from Evinrude attended fishing tournaments was one of several tactics based on our social media strategy to deliver informative and entertaining magazine-like experiences across Evinrude’s various social channels.

    Social Media Event Coverage

    So we packed our cameras, smart phones and laptops, and made our way to Lake Murray to bring the tournament experience to Evinrude’s 145,000 social fans on Facebook, Instagram, Twitter and YouTube.

    Hundreds of photos were taken – including some cool 360-degree shots, along with several hours of video footage recorded.  Many of the tournament photos were published to albums and collections on Facebook, Instagram, and Twitter. The event-based visual content was well received by fans.

    Some of the fan favorites (and ours, too!) from the event are shown below. It’s easy to see why the fans enjoyed these images – they express authentic, memorable moments and exude a friendly warmth that leaves you with a smile. Kind of like the pictures you’d take yourself and share with your friends.

    Evinrude social media fishing tournament event.

    Cody Meyer looking excited to kick things off on day one of the FLW Forrest Cup bass fishing tournament

    Evinrude Pro-Angler Cody Meyer. Social media event photography by LOOK Marketing.

    We’re loving Cody’s truck and Evinrude powered Ranger boat.

    Social media live event photography and filming by LOOK Marketing.

    Evinrude angler Carl Wendlandt is all smiles and ready to go on day one of the FLW Forrest Cup world bass fishing championship.

    Carl Wendlandt Evinrude angler 2017 Forrest Cup Professional Bass World Championship

    Carl Wendlandt hanging out with other anglers during the Forrest Wood Cup fishing tournament.

    Wesley Strader Evinrude Forrest Cup Championship Fishing Tournament

    Evinrude angler Wesley Strader getting ready for fishing tournament and talking with fans.

    Social Media Live Event coverage at FLW Forrest Cup Tournament.

    Wesley Strader at day two weigh-in at FLW Forrest Cup championship.

    Evinrude test ride Lake Murray south carolina social media event coverage.

    A new ‘up and coming’ Team Evinrude angler after his test ride on Lake Murray.

    Happy Eviinrude test ride participant

    Happy smiles all around after taking the Evinrude-powered boat out for a spin!

    Team Evinrude fan meet and greet FLW Forrest Wood Cup bass fishing tournament.

    Fans young and old came by to meet Evinrude Pro Staff angler Davy Hite during the Forrest Wood Cup Expo 2017.

    Teenage Mutant Ninja Turtles FLW Forrest Wood Cup.

    The Teenage Mutant Ninja Turtles came out to enjoy the #EvinrudeLife at the Forrest Wood Cup Expo 2017. And check out that custom designed Evinrude engine. Cool, right?


    February 13, 2017 – LOOK Marketing adds to the string of ADDY Best of Awards by winning 2017 Best Of Digital and Judges Choice awards extending the Melbourne, Florida-based advertising agency’s string of receiving top honors to three consecutive years. The Space Coast American Advertising Federation recognizing the best strategic creative in a wide variety of advertising mediums through the nation wide ADDY awards program.  LOOK Marketing won the Space Coast Ad Federation’s Best of Show award in 2015 and 2016 and continues to add to the award count with Five Gold ADDYs and Four Silver ADDYs in 2017 for a variety of clients in a diverse list of categories.

    LOOK Marketing focuses on integrated, strategic messaging through consistent and creative branding that surpasses clients’ objectives. Through the work flow process of objective defining, strategy building and flawless tactical execution LOOK is renown in the powersports and marine industries and has become one of the Space Coasts’ leading marketing agencies for a wide range of B2C and B2B businesses.

    2017 Space Coast  American Advertising Federation ADDY Awards won by LOOK Marketing.

    BEST OF DIGITAL – BRP INC. Sea-Doo Watercraft – T-RIXX video

    Judges noted this piece was a great use of leveraging a social media trend with great creative while seamlessly blending in key product features through the story telling. The video incorporated the 2016 trending T-REXX costume social media phenomenon with chase and later friendship of a caveman and a T-REXX on the new Sea-Doo TRIXX watercraft.

    JUDGES CHOICE – Route 1 Motorsports – Route 1 Groundbreaking

    Judges noted the objective of producing a remarkable groundbreaking event was effectively achieved from invitations to actual event production and post event leveraging via earned media and boosted social media video.

    2017 GOLD ADDY – Out of Home Installation – BRP Inc. (Can-Am, Sea-Doo, Spyder) – Club BRP Orlando, International Dealer Meeting Showroom

    2017 GOLD ADDY – Event – Route 1 Motorsports – Route 1 Groundbreaking

    2017 GOLD ADDY – Event – Sea-Doo Watercraft – #SEADOOBEACHPARTY Press Event

    2017 GOLD ADDY – Film/Video/Sound Branded Content, :60 seconds or less – Sea-Doo Watercraft – TRIXX or TREAT

    2017 GOLD ADDY – Film/Video/Sound Branded Content, More than :60 seconds Sea-Doo Watercraft – T-RIXX

    2017 SILVER ADDY – Logo Design, – LOOK Marketing Word Mark

    2017 SILVER ADDY – Card, Invitation or Announcement – Sea-Doo Watercraft #SEADOOBEACHPARTY Press Event Invitation

    2017 SILVER ADDY – Film/Video/Sound Branded Content, More than :60 seconds BRP Inc./Sea-Doo Watercraft – Racing the Sun

    2017 SILVER ADDY – Internet Commercial – Sea-Doo Watercraft – #SEADOOBEACHPARTY Press Event

    LOOK Marketing 2017 Best of ADDYs Awards - Space Coast Chapter, Florida

    LOOK Marketing, LLC is a multi-faceted Creative Agency that builds strategic Marketing Communications plans for both international and national clients. Based on Florida’s Space Coast, LOOK’s integrated services extend from public relations, social media management, and video production, to experiential marketing and merchandising design for a variety of B2B and B2C brands. Clients include BRP, Sea-Doo watercraft, Ski-Doo snowmobiles, Can-Am off-road, and Can-Am Spyder, Evinrude Propulsion, BMW Motorrad US, Arnott Motorcycle Air Suspension, Red Bull North America, Rec Boat Holdings, The Burger Place, and Melbourne Central Catholic High School.


    Melbourne, Florida – LOOK Marketing won their second, “Best of Show” Addy in consecutive years in addition to five Gold and five Silver Addy awards for a diverse list of marketing projects for three global marine and motorcycle brands. The “Addy’s,” is sponsored by the Space Coast Chapter of the American Advertising Federation and is one of the largest and most prestigious national competitions recognizing creative excellence in advertising.Space Coast Advertising Federation 2016 ADDY wins for LOOK Marketing Best of Show

    “LOOK is humbled to have executed work that has earned, “Best of Show” honors two years in a row from the Space Coast AAF,” said LOOK Marketing president Tim McKercher. “We are more proud of winning five Gold and five Silver Addy’s for  a diverse mix of work exemplifying our drive to provide completely integrated marketing efforts.”

    2016 ADDY awards includes:


    GOLD ADDY: Internet Commercial

    GOLD ADDY: Internet Commercial Campaign

    GOLD ADDY: Motion Graphics, Animation or Special Effects

    Client: BRP/Sea-Doo watercraft

    Project: Sea-Doo, “Next Level,” The Science of Fun video series

    LOOK, in collaboration with Fiction, brings ultra targeted creative that tells the Sea-Doo new model story in a manner that talks directly to the intended, performance audience. This explains the science behind the NEXT LEVEL of performance watercraft riding fun.

    GOLD ADDY: Internet Commercial

    Client: Rec Boat Holdings/Four Winns boats

    Project: Four Winns TS 222, “Lake Hawaii”

    LOOK, in collaboration with Fiction was challenged to show how the new Four Winns wake surf boat powered by new Volvo Forward Drive system can bring the surf lifestyle to land-locked watersports fans with an endless wave machine for the models launch at the Miami International Boatshow and digital world.


    GOLD ADDY: Social Media, Multiple Platforms

    SILVER ADDY: Integrated Advertising Campaign – Regional/National – Consumer

    SILVER ADDY: Integrated Branded Campaign

    Client: BRP/Sea-Doo watercraft

    Project: Ultimate Sea-Doo Beach Party Sweepstakes with Devin Super Tramp

    This campaign was developed and executed in partnership with Cramer-Krasselt. We asked fans to, “Show Us How You #SPARKSOMEFUN” to win the Ultimate Sea-Doo Beach Party that would be filmed by YouTube star videographer Devin Super Tramp intended to create something to talk about and promote – a share-of-voice tool for the Sea-Doo SPARK and full line of Sea-Doo models leading into the selling season. The effort must have a “hook” element for media and consumers and should be integrated across multiple mediums to maximize limited budget.

    SILVER ADDY: Out-of-Home Installation

    Client: BRP/Can-Am off road, Spyder and Sea-Doo watercraft

    Project: Club BRP 2016 Global Dealer Meeting Showroom

    LOOK in conjunction with Upstaging Inc. designed and executed a 30,000 sq/ft showroom showcasing the 2016 line of Can-Am off road, Spyder, and Sea-Doo vehicles with related accessories and soft goods in their respective brands’ positioning.

    SILVER ADDY: Single Event

    Client: BRP/Sea-Doo watercraft

    Project: #SeaDooNEXTLEVEL Global Dealer Test Ride Experience

    LOOK produced three watercraft segment trial experiences simultaneously to accommodate test rides for 1800 BRP dealers in two days to launch the 2016 Sea-Doo line in Nashville, TN.

    SILVER ADDY: Sales Kit or Product Information Sheets

    Client: BMW Motorrad USA

    Project: BMW Motorrad In-Store Design Guide

    LOOK produced developed, designed, and produced visual merchandising design guide book to guide BMW Motorrad dealers on proper visual merchandising practices in respect of set brand standards.


    Thank you to BMW Motorrad USA, Rec Boat Holdings and BRP/Sea-Doo marketing team for allowing LOOK to work with leading global brands – Derek Sorenson and Jordyn Baker of BMW Motored USA,  Julie Tourville, Kim Turcotte, Marc-Olivier Drouin, Hector Rodriguez of BRP, and Julie Johnson of Rec Boat Holdings.  Next Level Video Talent – Henrique Rosa, Allen Walker, Christian Stiebinger, Jacques Mayrand, Kim Ross, Patrick Raffelsberger, Erminio Iantosca, and Anya Colley. Lake Hawaii Video Talent – Arlene, Rossi, and Elle Klein. The Fiction crew of Josh McWilliams, Matt Staker, and Nick Sambrato and Jordy Klein. – Social Media – Dave Racine of Cramer Krasselt and Devin Grahm (Devin Super Tramp). And of course the LOOK team – Cody Hawkins, Bianca Blottie, Christos Meimaroglou, Michele Chenard, Paulo, Pauline Gilliam and Mark Quavillon.

    LOOK Marketing is a multi-faceted, award-winning marketing agency that builds strategic Marketing Communications plans for both international and national clients. Based on Florida’s Space Coast, LOOK’s agency services includes; branding, public relations, social media management, digital marketing, lead generation, web and TV advertising, and video production, to experiential marketing and visual merchandising design for a variety of B2B and B2C brands. Clients include BRP, Sea-Doo watercraft, Ski-Doo snowmobiles, Can-Am off-road, and Can-Am Spyder, Arnott Air Suspension, Red Bull North America, Rec Boat Holdings and BMW Motorrad USA. For the latest insight and expertise in branding, advertising, and dominating the digital marketing world, contact LOOK Marketing at 321.409-0519 or e-mail